The Correct Way To Build A Niche Website

[I have the joy of spending the day hanging out with 'the future' at an art museum. Because of that this will be the days only post. I'm sure you have something more important to do than read what I write anyway. The following post was written by me last night but hasn't been edited. It's raw chartreuse. devour.]

 

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I was stupid until I turned 27. When I turned 27 I picked up a copy of Alvin Toffler’s “The Third Wave” at a garage sale. It was a big thick book (over 1000 pages) and I thought it would look impressive to chicks who came to my new bachlor pad.

Then I read it.

In case you haven’t read it (it was 15 years old when I did) it’s basicly a unified theory to how the world works. It showed how the way we (the world) makes money effects the social and moral choices of the world. I know it said a lot of other stuff to but that’s what stuck with me. The Big Picture.

After reading that book I became a disiciple. I read everything Toffler wrote. I told everybody to read him. I pushed the Toffler religion on everyone from my parents to my auto mechanic. I gave his books as gifts to musicians. I was a true believer and a pain in the ass.

I have calmed down a bit. But his books still influence the way I think and how I do things. It made me look at the possible long term effects of things and how they will infuence other parts of our lives.

People like to say that the internet has changed things dramaticlly and it has. But I think if you want to understand when the shift really happened you have to go back a little farther. Back to the rise of cable tv.

Cable was the real first mass communication tool which gave people choice. You could watch what you wanted, when you wanted. News 24/7, no problem. Movies 24/7, no problem. Game shows at 3am. You can do that. You actually had a choice.

Now how can you give people a choice in something as ubiquitous as television and not give people a choice in who they sleep with? If the Christian Right wants to take the choice of Gays away they are going to have to take away a lot of other stuff, too. But that’s just it. You can’t go back. You can hate abortion but you can’t stop it. The world doesn’t work backwards. You can never close the box.

In San Francisco a bunch of black kids are literally making tens thousands of dollars selling the musical style of local dead ghetto rapper. The guy never had a hit record. I’m in the business and I had never heard of the guy. But his fans created a ‘religion’ based on his music. They have there own words (language) and now the white kids in the suburbs of the Bay area are picking up on it. When it fades some people involved will walk away millionaires. And the average American will have never heard of it. And the majors in the music business won’t make a dime.

Andy Hagans said yesterday that it was obvious I had read the Long Tail. I hope you have,too. I also hope you are reading the bald guy and Tom Peters. They are the thought kings of our tribe. But if you really want to be smart. If you really want to get it. Pick up a magazine or examine a website of a group completely unrelated to your interests.

Want to understand why Black girls always have such far out hairstyles? Pick up a Sister2Sister magazine and see how that demographic thinks and what’s important to them. Learn the language.

What about independent movie makers. Lawyers. HR people. The bum on the street. They all have their own language, customs and religions which those on the outside know nothing about. But they are also all affected by the big changes which sweep over everything. Like the internet.

You can’t create a site about what’s going on in the plastic industry unless you learn how they think. You gotta pick up some trade papers. Talk to some people inside. So that when you do create you will be authentic and loved. So that you get it. You can’t be fucking pedestrian and set up a site and hope they will come. They may visit but they won’t come back. And if they don’t come back you have lost.

Explore posts in the same categories: blog networks

22 Comments on “The Correct Way To Build A Niche Website”

  1. RT Says:

    Good stuff Char, I agree, and by the way… sister2sister is my new favorite magazine =)

  2. Dave Says:

    The Long Tail makes me money, i started a network because of the Long Tail, if you want to know whats really going on you can’t afford not to read it. Mainstream media does not like to talk about it, because thats the beast thats dying , no matter how many times they tell us otherwise.

  3. RT Says:

    Dave, I was going through your site and seeing all the different categories of blogs you have. What niche are you trying to capture, if you are at all?

  4. Dave Says:

    RT, short answer would be as many as we can, as they would say in the long tail 99% appeals to someone, our goal was to create a platform, that means we can add anything at very little cost to make it work. The blogs will start to be catagorized into channels, but i am sure the channels will be very varied, we don’t want to exclude anything if we can. Like Chartreuse says ” the smaller your audiance the louder you become “


  5. [...] The Chartreuse (Beta) blog provides the great long tail example of Bay Area kids making good money promoting a dead rapper who never had a record deal.  But what really caught my eye was this snippet later in the post about an earlier comments conversation: Andy Hagans said yesterday that it was obvious I had read the Long Tail. I hope you have, too. [...]

  6. RT Says:

    Very Cool Dave. I think what some people do not see is that these blog/internet media networks (politically correct for char) are where general media was years ago. I can only imagine the groups of back then when certain men decided they wanted to publish a magazine when magazines were not very common. Now, there is a magazine for everything, a majoirty have a lot of ads, and most seem to do well.

    Most of us are on the ground floor of these networks and I think so is the entire business of internet media networks. Maybe its time for a conference? =)

  7. RT Says:

    BTW, It seems Chartreuse is becoming the Shark’s den for network owners/writers

  8. Dave Says:

    yep Chartreuse rocks, and today even when he has gone AWOL, we provided his content ;)


  9. RT thats a good idea. I will officially throw my vote behind a conference, and propose to organize one in Miami (so I don’t have to fly anywhere) when it is cold in the rest of the country.

  10. RT Says:

    I’m in Las Vegas (convention capital of the world and local weather now is 68)….I win. =)

  11. Liz Strauss Says:

    Char will find a reason to put it wherever he wants and get you both to come. You know that’s so. He’s good at such things.

  12. Minic Says:

    I agree… when I was thinking of putting up a blog, I asked myself what sector I can truly have something to say. I ended up with nothing… because maybe I am not really good in anything. But I realized that I have a lot to say being a father of two… so, I decided to set up a blog by parents.

  13. chartreuse Says:

    Minic, I was actually looking at your network a few days ago. I have a lot to say about it. Look for it in an upcoming post.

  14. Dave Says:

    RT, Brian, Bahamas is also not so bad for a conference ;) I could cope with Miami though , Westin Diplomat, in Hollywood F.L. is a good place Brian, just make sure we are out of Hurricane season.


  15. [...] Exactly a month ago I said this:  In San Francisco a bunch of black kids are literally making tens thousands of dollars selling the musical style of local dead ghetto rapper. The guy never had a hit record. I’m in the business and I had never heard of the guy. But his fans created a ‘religion’ based on his music. They have there own words (language) and now the white kids in the suburbs of the Bay area are picking up on it. When it fades some people involved will walk away millionaires. And the average American will have never heard of it. And the majors in the music business won’t make a dime. [...]


  16. [...] Click here to see the full post (No click) Filed under Getting Started by Affiliate Profit Center. Permalink • Print • Email [...]

  17. Seb Says:

    Dude, great article, I’m looking for new niches, I love your article. especially the ending, so true.

  18. Tony Kenobi Says:

    Hey,
    This is a refreshing post about niche sites not at all what I was expecting. I read Toffler many years ago – diden’t really understand it. I’m going to give iti another go.

    In the meantime anyone interested in creating Unique Niche Websites easily should have a look at my latest product.

    cheers
    Tony Kenobi


  19. [...] explained his theory on participating in a niche market: You can’t create a site about what’s going on in the plastic industry unless you learn how [...]


  20. [...] Chartreuse explained his theory on participating in a niche market: [...]

  21. Niche Says:

    Great article. Feel free to read the niche website guide at http://www.nichewebsiteguide.com

  22. vinylart Says:

    Learn the language. Fucking brilliantly couched. I wish the education system recognized that all it’s doing, or should be doing, is teaching how to learn different languages. The languages don’t matter, just learning how to learn them. Then you can communicate with anybody. Your language, my friend, is superb.

    Peace.


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