The BIG Problem: Why Paul Scrivens Is Smarter Than Les Moonves
broadcast television is dead.
deader than a doornail.
just like the internet killed the music industry it’s about to do the same thing to broadcast tv.
And I’m not talking about downloading.
That’s just one part of the story.
it’s not even the important part.
solving the BIG problem is not.
television, just like the major label music business (and the movie business) was built for mass penetration.
Everything about it is huge.
How many people do you think it takes to produce The Abrams Report on MSNBC?
Rocketboom was watched (on avg) in 200,000 homes per day last week.
Just like the music business, television has become economically unfeasable at it’s present size.
but like the music business screamed about napster the tv folks will scream about YouTube and it’s ilk.
Small is the new big.
Here’s the elephant over on your left:
Scrivs can give Les Moonves a run for his money in audience size and quality of programming.
Here’s the deal that’s keeping broadcast television alive.
The public is valuing new media much more than the old, but the advertisers still value the old.
But I wouldn’t worry too much about that.
Because their business is next.
Explore posts in the same categories: 9rules, advertising, blog networks, music, old media, Rocketboom, YouTube