Best of Chartreuse: The Importance Of 13 year old White Girls To Your Blog Network

 [The following was originally posted Jan.16 2006] 

If you took a second to look at my bio you will see that I come from the music business.

When I got my first job at Warner Brothers (WEA) my boss told me something I have never forgotten. Write it down.

The difference between being famous and being a superstar is 13 year old white girls.

Nas is famous. Jay-Z is a superstar. The Strokes are famous. Lenny Kravitz is a superstar. Madonna=Superstar. Shakira=Famous

You see 13 year old white girls love their artists. They buy records (er, I mean CDs and downloads) and buy magazines with their stars pictures on them and watch tv shows with their artists on them and make the world unsafe for grownups.

Now here’s a secret. You can’t target 13 year old white girls. If you do you will eventually lose because they are fickle. (See Backstreet Boys/NSync/98degrees, etc.) You have to first have your core audience to fall back on and all the fans you managed to get because of the media push caused by the 13 year old white girl phenom.

Now what does this mean to blog network owners?

If you own a blog network you have to spend most of your time getting your core audience. But if you really want to monitize you have to reach the 13 year old white girl of the internet.

Now who are the 13 year old white girls of the internet? (Could they be actual 13 year old white girls? Hmmm, maybe…look at instant messaging. Look at cell phones. Who made those things ubiquitous?)

Or are they someone else. Why is Flickr growing by leaps and bounds while other websites flounder. Why is MySpace worth millions while Friendster flounders?

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