Everything To Everyone (Or A Quick Look At The slow-motion trainwreck called Facebook)
So Facebook, is expanding into the corporate market.
A few months ago it expanded to high schools.
And a few months from now it will be worthless.
They are wrong.
Do you know why people love Facebook?
Not because of any feature it has.
We live in an age where any feature can be copied anyway.
It's because of exclusivity.
It's who they keep out.
By only allowing folks in with domain specific email addresses it makes the place exclusive.
You feel special.
But if you have a brand built on exclusivity then you have to be sure you don't water it down.
And adding high schools and corporations so quickly does just that.
Is the Facebook brand powerful enough to be expanding? Or is there still time for someone else to do the same thing?
Is it really that strong of a brand?
I say of course not.
I think they are taking away the very thing that made it special.
WTF does Facebook stand for?
Here's what they say:Facebook is an online directory that connects people through social networks.
Think anyone can copy that?
The most important thing facebook has is it's name.
The list of folks who diluted their brand to their own peril is long.
Add Facebook to the list.
(flickr uploaders listed below)Army Of One, big business, branding, chartreuse (beta), DEAD, facebook, hot water, money, new media, social media, young people
This entry was posted on April 27, 2006 at 2:11 pm and is filed under Army Of One, big business, branding, chartreuse (beta), DEAD, facebook, hot water, money, new media, social media, young people. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.