Lipstick, iTunes and The NBA (the tuesday morning ‘sports edition’ remix)


Scott Karp has an interesting post where he talks about the future of advertising. His point is that media companies are going to become marketing services companies. He's partially right. Closer to the truth what the owners of Lipstick.com are doing.
Are nerds the new cool kids? A look at Apple advertising.

Link to a video of US soccer team member Clint Dempsey's rap duet with the late Houston rapper Big Hawk "Don’t Tread On This" here.
People have been saying for years that iTunes hurts the music business. As the fight continues iTunes is now aiming at Hollywood

June 20, 2006 at 9:45 am
I know it’s not your style but could you elaborate on what you appreciate about Lipstick.com.
I get that it’s Celebrity Digg and there are no ads and it seems to have no reference to the parent company.
Is this one of those “entering the space with no immediate rewards of any kind” deals or what?
June 20, 2006 at 9:59 am
np
condenast is a publisher of personality focused magazines.
by owning a part of something that actually promotes celebrity articles and reaches that audience without showing one ad is exactly what they want to do.
They now know in real time what’s popular to their audience, meaning they can adjust their offerings according. But that’s all public anyway.
But they now have access to info it’s competitors don’t, i.e., where the readers of crtain articles are coming from, etc.
Plus they can see to it that all their magazine artlcles appear on the site.
I could go on, but th bottom line is they will increase sales and informion on their reaership by not placing one ad.
June 20, 2006 at 10:20 am
Hmmm… here’s a guy who can grasp that concept, but doesn’t (pretends not to) understand RSS?
June 20, 2006 at 12:54 pm
It’s not that I don’t understand it. I don’t WANT to understand RSS. And neither does anyone else.
Listen to Seth, who linked to you today (congrats!) and make it invisible.
June 20, 2006 at 1:28 pm
That is a shrewd marketing tactic.
June 20, 2006 at 1:40 pm
I guess I’m going to bite the bullet and start reading Seth and Rubel, though they’ve been a disappointment considering how hyped they are.
Seth ends his post with “or not”. Ok.
Some people dig xml feeds (including rss), others dig email, both are useful tools and I use both constantly everyday.
Maybe you don’t need to sell rss feeds but you do need to sell newsreaders and they’re a great thing. Of course, Seth makes his feeds quite visible on his site, but whatever, that’s Seth.
June 20, 2006 at 1:41 pm
Oh, thanks for the clarification on lipstick.com.
June 20, 2006 at 2:55 pm
>>Listen to Seth, who linked to you today (congrats!) and make it invisible.
It’s up to Microsoft to make it invisible, not me or Seth.
If I could make that happen, I’d be on an island instead of screwing around on your blog.
June 20, 2006 at 3:03 pm
Good point, Brian. Just be careful what island you go to. I heard that View Island is rough.
Clyde, don’t bothr with Rubel. He thinks like a third grader. Popularity just means that a lot of people read him. Check out the folks on my blogroll.
June 20, 2006 at 3:37 pm
Lipstick rocks by the way.
June 20, 2006 at 5:13 pm
Brian – very true. If the outlook feed integration works, and people learn to use it for at least headlines and horoscopes, RSS will work.
The underlying technology is just for us nerds to worry about.
I have a copy of Vista somewhere, maybe it has the new outlook on it…
June 20, 2006 at 5:58 pm
[...] Quoted from here [...]
July 7, 2006 at 8:02 pm
Wow! Semi permanent make up has alot of uses! But did you know that a woman consumes over 4 to 9 lbs of lipstick in her lifetime! Here is the link that I found that shows all of the research:
http://www.lipink.com/lipstick_wax_s/6510.htm&Click=33586