The Death Of Content

In case you didn’t get the memo

Content is dead.

Really.


In a world where anyone and everyone can produce content and have it dissimulated by a mass audience, content becomes kinda irrelevant.

Another commodity.

So what you should be focusing on now is becoming a resource.

When the two readers who visit my creepy Angelina Jolie site. stop by they are doing more than just looking for content.

They are looking for Angelina Jolie news and use my site as a resource.

No matter what it is you do on the web, the key is resources.

Not content.

Anyone can do content.

What’s going to make your content valuable is when it becomes a resource for your audience.

Even if it’s only two creepy people.

Explore posts in the same categories: angelina jolie, blogs, Brian Clark, content, DEAD, resource

47 Comments on “The Death Of Content”

  1. Brian Says:

    Heh. Aaron Brazell jokingly gave me a hard time for “attacking” content a couple of week ago.

    Of course you one up me and went ahead and killed it. :)

  2. chartreuse Says:

    Better to just put it out of it’s misery.. :)


  3. [...] Following my own advice (which some seem to have liked) I went and created a Duplicate Content Detector tool. Its still very beta (like all the other tools I’ve posted) but its simple and it works. [...]

  4. Dan Zarrella Says:

    “Anyone can do content.”

    There’s the crux.

  5. Mark Says:

    So when your site traffic goes up because people are tuning in to the snark battle of Blogger A -v- Blogger B, what kind of resources would they be looking for?

    —-
    sorry
    —-

    Years ago, I wrote a post on a similar thought. It was my response to the whole movement (which still exists in some places) that a blogger must post, post, post constantly and regularly in order to build traffic — quantity over quality.

    No. It doesn’t work in the blogosphere no more than it works in real life. If you got something to say, then say it. Otherwise, keep you yap shut. You might miss out on that Google adsense revenue initially, but it’ll be made for once you start bringing some resources (or some plain silly snarkiness — unfortunatly) to the table.

  6. chartreuse Says:

    Nothing to be sorry about.
    And it was exactly why I used my AJ site as an example.

    Entertainment is a resource.

  7. franky Says:

    Content is dead, offer resource [can one fill in here 'downloads'].

    Sounds pretty old media/internet to me.

    Would this mean that we are making the same errors again.
    Web2.0/New Media as another example of what we learn through history?

    We will always make the same errors?

    [hotlink inbetween every paragraph to an image] ;)

  8. Robert Bruce Says:

    Yeah, the utilitarian comes out to play….

    But could get dangerous when applied to entertainment/art. The best of it, as you of course know, is to simply delight the audience. Much like a flower, no practical use.

    Then again, I suppose you could argue delight is a scarce resource these days…

    Whatever, I’m a barely functioning romantic. Guess I want more than a resource :)

  9. Andy H Says:

    Opinion: Chartreuse (BETA) is 100% content, 0% resource

    When content is democratized, quality, link baiting and signal to noise are the equalizers

    Which is why I’m here commenting, not @ someone’s ridculous Myspace blog… the content quality & trust I have in Chartreuse

  10. franky Says:

    Content is dead, offer resource [fill in here 'downloads'].

    Sounds pretty old media/internet to me.

    Would this mean that we are making the same errors again.
    Web2.0/New Media as another example of what we learn through history?

    We will always make the same errors?

    [hotlink inbetween every paragraph to an image] ;)

  11. Brian Says:

    Well, Franky and Robert, the history here is that some people on the web think of “content” as something that fills up space between ads. That’s how me and Dan and Char are approaching this, and once you understand that, “resource” is the undisputed winner right?

    Let’s not get bogged down in semantics here.

    Fine literature is a resource to the mind, and poetry is a resource to the soul.

    Get it? :)

  12. franky Says:

    Sorry, my browser didn’t refresh… feel free to delete this and the double comment.


  13. Thanks B, sometimes I can’t help but feel my way through this stuff.

  14. Mark Says:

    Entertainment is a resource? Maybe in cultural instances like poetry or theatre and the like. But a snarkfest and the All Jolie channel (or whatever it is, have to admit I’ve visted maybe once) is not a resource. Otherwise, any one of us here could point to anyone of the gajillion sites out there and proclaim it a “resource” for anything.

    To argue anything else only dilutes your statements here, in my opinion.

  15. Brian Says:

    A resource is defined and valued only by its intended audience, Mark. What you find compelling is likely boring to others, and vice versa.

    That’s why formal criticism is dying. Who cares what Roger Ebert thinks, when you can ask your buddy who knows you inside and out?

    I stole that from some guy…


  16. Content is always king. Without it there is nothing to be a resource about. Everything starts with content. Why are libraries of any kind of content worth so much? Resources change constantly, while content remains the key. just ask newspapers.

  17. Mark Says:

    Of course, on the flip side…(sorry, this is my last comment for a while on the topic — promise)

    Is the provider really to be the determiner of whether something is a resource or not? Where’s the standard which boxes in the definition of “resource” for providers?

    Seems to me the benefactor of the material is the only one who can make the judgment whether something has been usable as a resource.

  18. Mark Says:

    Brian — yes (apparently I was typing as you responded)

    I dont see the difference in Roger Ebert and joesmovieblog.com.

    Roger is a buddy to someone who he knows inside and out just like Joe on the blogosphere is. People read Joe to get his opinions on the movies just like they tune in to get his — some might get both opinions.

    I dont see where the line is being drawn here.

  19. Brian Says:

    Mark exactly (your last line of the comment you made at the same time I did).

    As long as the *aim* is to engage and add value for real people, and not just fill space, then one has taken the first step.

    If you *succeed* in engaging and adding value for real people, then you have a resource.

  20. Mark Says:

    Ok. So bottom line — one person’s resource is anothers content.

    I get what’s being said here, but still…I’ve yet to come across any media (old or new) that was absolutely just random words or letters that provided no value to anyone. Everything that exists can be used as a resource for someone.

    So what have we gained here? In a general sense, nothing.

    Drilled deeper though, it does count for something. Specifically, it goes to each of us as individuals knowing our specific audience at the moment, and who are likely future audience will be — and focusing our content to be of use to them.

    It means if you’re twenty-something and commenting on a blog primarily made up of grey beards, bring something of value — because most of us are a good 20 – 25 years removed from the days of school ground battles.

    But then it also means that if you’re FoxNews and you know your audience is made up of Republican poster boys, well…

  21. TerryC Says:

    Resources are something you value and trust. Though Andy says this site is all content, it’s also a resource. It used to be my blog network resource and slowly became my new media resource and now it’s a music resource sometimes.

    But what makes it a good resource is quality content!

  22. Minic Says:

    Resource can be good or bad and what makes it as such is the type of content that made it as a resource. Content is not dead IMHO because it will always serve as pillar of any resource… be it good or bad.

  23. Brian Says:

    >>>that was absolutely just random words or letters that provided no value to anyone.

    Mark, ever seen a MFA (Made for AdSense) page?

    This is the issue — for the first time in history, thanks to SEO and democratized monetization programs, people have incentive to create pages full of key word laced gibberish that provides no value to anyone. So the click out on an AdSense ad pronto.

    Which is why some people have come to hate the word content. Look the word up — one off the definitions has become a business model:

    “Something contained, as in a receptacle.”

    While content should be:

    The subject matter of a written work, such as a book or magazine.

    Or, even better:

    The meaning or significance of a literary or artistic work.

  24. Martin Says:

    Phew! I’ve got a headache – content. resource. content. resource.

    Here’s how I see it: content can be a resource if it’s targeted and speaks to a specific audience (your audience) that trusts you and gets some personal value from it.

    Everything is else is just noise.

    I thought the old argument about quality over quantity was dead (quality won, I think!) – unless you’re a ‘Made for AdSense guy’ where you’re goal is for the unsuspecting reader to visit your site and go “aah, this is crap, get me out of here … oh I’ll just hit one of the dozens of ads slapped around.”

  25. HA Says:

    It’s sad!!

  26. Martin Says:

    HA … I agree 100%.

    Now what sad are you talking about? :-)

  27. Mark Says:

    Sure I’m aware of MFAs Brian, but I don’t see how that is what’s being discussed here. I can’t see how anyone considers an MFA page “content” at all — no more than anyone (I’m referring to halfway intelligent folks here) considered non-relevant keywords on text the same color as a webpage background as being “content” either.

    What I’m getting from this post is that there is a difference between writing for writing sake (or Google’s) and writing with a purpose — or at least, a point.


  28. [...] This blog post reminded me of what has happened to the FM Scene over the last couple of years to be a respected member of the community you have to be useful to your readers. But of course the scene has taken this whole idea to an extreme just about every site is now a utility belt, whatever happened to having fun? That’s what we’re here for after all, content should be king. [...]

  29. Andy H Says:

    I think I may have misunderstood the way you were using the word “resource” — you do tend to take liberties with vocabulary, Char :-)

    I see what you mean, although I might express it like

    “content” (MFA etc)

  30. Andy H Says:

    Dangit WordPress mangled my last comment’s mathematical expression….

    “content” (MFA etc) IS LESS THAN content IS LESS THAN quality content IS LESS THAN trusted content

  31. chartreuse Says:

    I do take liberties with language, but I think your equation is right on the money!

  32. Cy Says:

    Some folk have content to put forth. Others pretend they never liked content anyway. Those who can-do content, do do-content. Those who cannot, pretend content is not such a big deal anyway. Those who… …and so on. As for me, I do it, realise it is dreadful, delete it all, do some more (that is as far as I have got). Of course, it is possible that I am completely missing the meaning you chaps are assigning to the word ‘content’. cyquick.wordpress.com

  33. Andy H Says:

    NEVER delete content, man! At least that which you have written.

  34. Brian Says:

    >>but I don’t see how that is what’s being discussed here.

    Mark, it’s tough with Prince sometimes. You would have to follow all the links back to all that was said before he put this icing on the cake.

    It’s a conversation in reverse real time. :)

  35. Mark Says:

    “…You would have to follow all the links back to all that was said before he put this icing on the cake…

    I guess I’m not the resourceful enough to go back through all that content.

    ; )


  36. [...] Chartreuse today suggests that content is dead, but it isn’t because as much as I fear that the rise of the totalitarian nanny state is upon us (socialism meets 1984) content still doesn’t come in one flavour, it comes in many different flavours, and like Ice Cream we all have different favourites, and hence we have content we like and content we don’t like, subjectively put: good content and bad content. [...]

  37. brianfox Says:

    test

  38. brianfox Says:

    I dont see what the point is…. I dont even understand what you are talking about

  39. Billy Sunday Says:

    I had a long weekend of eating salads and mostly green stuff because I was staying in Fort Lauderdale at the wifey’s friends crib (vegetarians). Anyhoo, my poo has been green and floating.

    I am content.

  40. nate archer Says:

    The only problem is that a resource is only as good as the content it has.

  41. bryteline Says:

    maybe. but i don’t think so.

  42. ming Says:

    great post!

    love how you use words and pictures to get the point across!

    now tha’t good content…wait, resource… oh i’m so confused…..


  43. [...] A few days ago, I wrote Content is dead and resource is king. A few people liked it (or disagreed with it but found it interesting) and ran with it. Now comes this: Suhweet, nice work Ming. Related Posts:Teaching Gets You LinksMy Duplicate Content Detector ToolParasite SEO and Search ActivismBlock-Level Page Analysis, Sponsored Posts and Link DevelopmentProfitable Search Traffic Threshold [...]


  44. [...] Content still will be the winner. If only I could find the content. The good content. Where to look for good content? Got it! Blog networks. May I call them professional platforms mainly relying on their users? The 19%. Pioneers are happy about Old Media finally joining the new wave. Will they become New Media? I must think about this. NBC NBBC joins the party. iTunes and others offer videos for download today. A blog network directory/collection introduces notes. Notes = Forums? Big guys ask for help. Several big guys.So did I in my former computer communities. I paid for member written Windows workshops. And I gained the rights on the article. Was I a pioneer? Or have the pioneers just played with new words and an illusion? [...]


  45. [...] aiming HIGH. With every tech company I meet, I hope the entrepreneur aspires to be an indispensable resource to his or her customers. When it becomes obvious to me that’s not the goal… when the [...]


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