Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)


I’m amused by Paris Hilton.

If Madonna was Marketing 1.0 then Paris Hilton is Marketing 2.0.

She’s a real life version of what value is and how it is created today.

Every web developer should pay attention to her.

Here is a copy of what Paris said after her recent arrest for DUI.

“I had one margarita (and) was starving because I had not eaten all day,” she said. “Maybe I was speeding a little bit and I got pulled over. I was just really hungry and I wanted to have an In-N-Out Burger.” (source)

Did you notice that?

If not read it again and think.

See it now? (the unpaid product placement)

That’s the real reason Paris Hilton is really famous. Because she is the queen of links.

When Paris first came on the scene with her own user generated sex video she used that attention to create a career. Here’s how she did it.

Though she hired a publisist to get her on Page 6 She never really talked about herself. She talked about other people. She would mention the designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of any return. She just threw out links.

It didn’t take long for designers and club owners to realize that Paris Hilton was a walking billboard. So they embraced her. She paid attention to them, so they paid attention to her.

The most valuable commodity today is attention. And there are many ways to get it. From sex videos to stupid pet tricks to talking bad about Muslims. The real trick is what you do with it once you have it.

What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And it’s been profitable.

Here’s what’s amusing to me though.

Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube.

Paris Hilton has gotten so good at garnering attention for others people are now using the fact that she doesn’t visit as a marketing tool.

In a world where any attention is valuable Paris can’t lose.

And won’t be disappearing anytime soon.

Explore posts in the same categories: attention, blog networks, Digg, Madonna, marketing, Marketing 2.0, Paris Hilton, platforms, YouTube

370 Comments on “Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)”

  1. kareem Says:

    dude this is fucking brilliant.

  2. VampireFeet Says:

    I agree. I hate Paris but I think you are absolutly right on this.

    Nice.

  3. Sean Says:

    Shouldn’t she had been linking to Carl’s Jr and not In-N-Out?

    Whip it good, indeed.

  4. Satan Says:

    Yes, she’s growing stronger now.

    Yours truly / Satan

  5. chartreuse Says:

    Satan, thanks for dropping by. Any chance I can renegotiate that contract? :)


  6. [...] Chartreuse have an extremely insightful post on why Paris Hilton is such a phenomenon. [...]

  7. MERV SKILTON Says:

    My 16 year old daughter is trying hard to be the Australian Paris.. and has changed her name to Paris.. so her name is now Paris Skilton.. see her controversial website..
    http://www.shamozzle.com/TheAussieParisNudeAt17Vote.html

  8. Zach Says:

    I dont think she’s famous.. I think there are way to many people in this country/world with f’ed up priorities.

  9. P-A-B-L-O Says:

    I agree with your comments and whilst it is a good link-building strategy for a web site I’m not sure how you’d also then avoid the ‘self-promotion results in failure’ trap that you mention. If a site promotes other sites and products, it gains notoriety and prominence but are you then able to market your original content successfully?

    Do you then need to have a two-string approach to your marketing? Site #1 acts as a Paris-Platform, linking to all and sundry whereas Site #2 is your real site and is merely cross-referenced now and again from Site #1.

    Paris is good at promoting herself as a two dimensional billboard but not as a book, or somebody with “content”. Therefore, how could a web developer do what Paris can’t do, i.e. turn empty into valuable content.

  10. Paul Says:

    SKILTON, you’re one of the world’s worst parents. You even acknowledge that the site is contraversial. You’re sick.

  11. mark Says:

    dude you are reading too much into it.

    she’s just a talentless cocksucker, nothing more and nothing less

    no need to try dreaming up a theory to explain it

  12. Lloyd Fassett Says:

    Isn’t the search engine model a more powerful and scalable model for what you’re talking about? Sure, salatiousness will get you attention and that’s not new. I think her position a lot more about branding.


  13. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) I’m amused by Paris Hilton. If Madonna was Marketing 1.0 then Paris Hilton is Marketing 2.0. She’s a real life version of what value is and how it is created today. Every web developer should pay attention to her. [...]

  14. Hotortillas Says:

    I disagree, but I think that Paris and Britney did hit hard on the spot: “she is hot AND dumb enough to get”

    Because there is a lot of hot chicks but the ones that make you horny are the ones that you think you can get easily.


  15. Quite frankly you may be one of the greatest idiots know to mankind.

  16. Required Says:

    I don’t understand all the fuss. She’s a dog.

  17. Barry Kelly Says:

    Interesting – you’re sucking in eyeballs, riding the Paris dragon :D

  18. MERV SKILTON Says:

    How ironic is her new music video.. “”Stars Are Blind”… http://www.shamozzle.com/ParisHiltonStarsAreBlind.html
    ..very appropriate considering her recent drink driving episode!

  19. Jack Abramoff Says:

    Let’s not forget the T-Mobile hack that happened to her phone. No harm done to T-Mobile, and now the whole world knows that she uses a Sidekick…

  20. zahid Says:

    You do have an eye for beauty, or lets say, what makes a beauty into Marketing machine :)

  21. Tony Says:

    That’s Hot.


  22. [...] What can Paris Hilton teach you about marketing and publicity in a “post-Madonna world.” These guys have a theory. [...]


  23. [...] “Though she hired a publicist to get on Page 6, she never really talked about herself.  She talked about other people.  She would mention designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of return.  She just threw out links. [...]


  24. I don’t know … I’m not sure if being an attention whore is good advice for web developers. There’s one thing about getting attention … but it’s entirely different when no one actually likes you.

  25. MERV SKILTON Says:

    zahid Says:

    (September 18th, 2006 at 8:06 pm)
    “You do have an eye for beauty, or lets say, what makes a beauty into Marketing machine”

    I’m glad you liked the marketing concept Zahid.. it’s a bloody little beauty.. not bad for an Aussie Yobbo Truckie.. and it helps with my World Record Attempt.. check this out..
    http://www.shamozzle.com/Mervs200MillionHitHomepage.html

  26. Wallace Says:

    It seems to me that the posts by merv skilton are nothing more than marketing for his video site, the site he posted uses the attraction of Paris and also the controversy orf underage/illegal photos of “his 16 year old daughter” this is nothing more than a ploy to send traffic to the video site ( which i’m not even going to mention the name of)

  27. Webomatica Says:

    Paris Hilton the Link Magnet

    A bit of irony in this one, as this blog’s entry on Paris Hilton got me to click on the link, read the article, and now comment on it myself. The basic crux of it is that she’s great at getting attention, and once she has attention she is s…

  28. nate Says:

    Your looking into this WAAAAYYY to deep. Have you ever seen how Paris acts in real life? Do you think she was actually smart enough to say “Hmmmm I better give In-N-Out product placement in my statement.” HELL NO!!!!!!

    Paris is making tons of money because shes gorgeous and has very smart people behind the scenes who promote that in tons of different ways.

  29. Jayman Says:

    I’m amused by Paris Hilton too.

  30. MERV SKILTON Says:

    Yes Wallace.. you are right on the money.. the things one must do to bring 1000’s of new visitors to ones site…thanks to The Aussie Paris ..but I also always keep them entertained in return!..

    Ooo Roo & Cheers from BiG MERV
    http://www.merv.com.au
    Melbourne Australia

    P.S. GREAT PAGE CHARTREUSE.. how about an editorial special on The Aussie Paris?.. who’ll soon be heiress to the proposed chain of Skilton Motels.

  31. Dee Says:

    Paris Hilton is one seriously smart marketing wiz.

  32. Tony Says:

    This is indeed brilliant. Before, I never understood why Paris was ‘famous’, she didn’t seem to do anything. I guess the ‘linkage’ is just subtle enough to work (or I simply don’t care).

  33. Aerik Says:

    This is really, really interesting. Especially because I’m trying exactly the same thing with a wiki based, free internet directory (I’m giving away SEO friendly links in a wiki, with the hopes of getting attention in return). It’s working out pretty well so far. Anyway, it was really neat to see the dynamic spelled out.


  34. What an analogy for us – and in a way that kept me interested not only by the dialoge but the imagery as well. That’s Hot!

  35. bernielomax Says:

    Hey. I want to marry her!


  36. [...] No, seriously. This is pretty insightful. [...]


  37. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) She’s a frickin’ billboard. MAN do I envy her. Except, you know, the billboard thing. (tags: social marketing) [...]

  38. not required Says:

    answer this, if her dad wasn’t rich would you have heard of her?


  39. [...] I came across this great analysis article on how Paris Hilton is so successful and what we the marketing people can learn from her. Here is the original post Paris Hilton knows how to market and we can learn a thing or two. [...]

  40. Tecoma Says:

    MERV !!! I clicked on the link to the UGLY BASTARD on your ‘daughters’ page…….Merv you are a piece of work…..you will go to any lengths to get another page load you scamming bastard ….ps…love the sHaMoZzLe ViDEO VAULT

    >>> http://www.sHaMoZzLe.com/VideoVault.html


  41. Brilliant on so many levels. Thank you for a great entertaining read.


  42. [...] On Paris Hilton, I bump into a blog entry about her. The blog is called chartreuse(BETA). Paris Hilton help to promote people’s product and services without expecting returns. Whoa, unbelievable. Click Here to read about it. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

  43. MERV SKILTON Says:

    This is an up and coming Paris Hilton in the making.. caught flashing by her dad on webcam.. funny and priceless!!! (censoered version if ya worried) …
    http://www.shamozzle.com/WebCamFlasherGirl.html


  44. [...] chartreuse (BETA) has an intriguing article (via Digg) about Paris Hilton, and how the “queen of links” is her own attention-getting platform; web developers and socialites, pay attention! [...]

  45. sugarbee Says:

    xOMG u R all dumb!11 paris hilton rules and u All r hat3rs@@!!! get teh Life u jerks!

  46. MERV SKILTON Says:

    Isn’t there any school today Sugarbee?

  47. yffalp Says:

    hEy I think that mErv gUy is smartz *uck paris hIlton Its tHe pAris sKilton tHat gets my voTe…She actually wants to emulate the hilton chick and seems to have the backing of her dad…go figure????

    http://www.shamozzle.com/ParisHiltonStarsAreBlind.html

  48. cutebanana Says:

    want to see the ultimate anti-paris hilton site ? well then http://www.cutebanana.com
    you have been warned

  49. Brajeshwar Says:

    Awesome deduction and inspiring thinking!


  50. Excellent commentary & analysis of the Paris Hilton phenomenon.


  51. [...] I clicked and waited mere milliseconds for Digg to pop-up on my primary monitor, an awesome Gateway HD FPD2185W. I read the comments on Digg and quickly had Firefox whisking me away to chartreuse’s Beta blog. As the post came up, I decided a late-nite snack was necessary to accompany this mix of marketing saavy and Paris Hilton photos. [...]


  52. Great analysis. I really enjoyed the post… I suspect you could make the point that Google’s PageRank algorithm works based on this Paris Hilton technique. The more people link to your blog, the better off you are in Google’s results… which in the end boosts Google’s image and value.

    So does that mean that Google = Paris?
    ;-)

  53. rxbbx Says:

    There are more interesting celebs.. But paris is on top for some time.. indeed nice story.


  54. Go figure you can be uglery than a dogs rear and dumb as a duck but if you say nice things about other people, thay wil love you. Worked as a kid on the play ground why not as an adult on the strip?

  55. dantetv Says:

    Interesting concept, but I fail to see how it applies to SEO? I mean she’s a platform, so does that mean that your suggesting webmasters to make their site a platform for other links? Doesn’t sound sensible to me.

  56. poli Says:

    maybe next month she’ll be found coked to the gills and his carrier will have a Moss like boost


  57. [...] אם מדונה היא שיווק 1.0 אז פריס הילטון היא שיווק 2.0, כך טוען הטקסט הזה בניתוח מב-ריק של תופעת פריס הילטון. בין השאר הוא טוען שההצלחה של פריס הילטון נובעת מאסטרטגיית הפרסום שלה שהיא אסטרטגיה של לינקים, להפנות לאחר, לתת לו תשומת לב. במובן הזה הילטון היא פלטפורמה כמו דיגג או אתהצינור. [...]


  58. [...] paris hilton is marketing 2.0 – chartreuse [...]


  59. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) (tags: interesting marketing article) [...]

  60. decco3 Says:

    I think this website is following the same theory that parris had follwed. danm it


  61. [...] Aveva ragione EmmeBi: Madonna era Marketing 1.0, Paris Hilton marketing 2.0. The most valuable commodity today is attention. And there are many ways to get it. From sex videos to stupid pet tricks to talking bad about Muslims. The real trick is what you do with it once you have it. What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And its been profitable. [...]

  62. Matt Says:

    Trouble is, the logic doesn’t work nearly as well for people who aren’t in her situation. She’s a billionaire hotel heiress. She doesn’t need to monetize her fame…just fly around the world having something approximating fun. And if she happens to hit on something profitable…well, that’s cool too, but it’s not really the core objective.

    If you could break down her financials, I’ll bet anything that her “I was a billionaire the day I was born” cash flow substantially exceeds her “now I’m a FAMOUS billionaire!” cash flow…if, in fact, the latter is even in the black at all.

    Which is not to say that what you’re saying isn’t TRUE…just that it isn’t nearly as RELEVANT as you seem to think it is.

  63. Tim Knight Says:

    That’s the most insightful thing I’ve read in ages!

    Ninja advertising…

    Thanks for the read ;)

  64. Satan Says:

    chartreuse: damn deal done, sorry, no rebuy

    Yours truly / Satan


  65. [...] Почему я вдруг решил к этому вернуться? Ответ может показаться немного странным – Пэрис Хилтон. Только что прочитал статью “Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)“, Пэрис занимается тем же самым о чём говорил Роб. [...]

  66. Keith Says:

    Is the writer kidding here? Great publicity for her, but don’t think she know much about PHP or JAVA, in order to publicize your site for you.


  67. It’s all true. Great article

  68. clyrobj Says:

    Paris is not to deep…she a classic example of what’s wrong with our society. The rich preach morals to the poor and they act any way they want. She will live forever!


  69. [...] Why Paris is Famous – spreading the love.  That’s hot. [...]

  70. victoria Says:

    i think she’s brilliant. she finds a way to be in the news just about every day. she manufactures the news about herself. i wouldn’t be surprised if she meant to get pulled over (figuring it’s her first offense) and yet another way to garner attention.

    personally, i think she’s a low life. i usually give people the benefit of the doubt, but not in her case. i believe her to be manipulative and shrewd in terms of her own self promotion. she’s just a joke, but see… we’re talking about her so who is more foolish?

  71. cutebanana Says:

    the thing with paris hilton is that ‘everyone’ has seen her naked, ‘everyone’ has seen her pussy, and almost ‘everyone’ have heard her sing. People just want to see her in the news, in the internet, anywhere. That’s why she’s everywhere at the moment. If someone, somewhere is making profit from Paris Hilton for the thing that she that wants to do, then its fine by me ! The world may not be a better place, but it never will.


  72. [...] Echo Of The Day: What WebDevs Can Learn From Ms. Paris Hilton September 19th, 2006 at 9:56 am by Tony Chartreuse hits the nail on the head with this one. Roll over to his website for his treatise on the following premise: Paris Hilton is famous for the same reasons that YouTube and Digg have been famous. [...]

  73. bobby hugges Says:

    great analysis. i’m waiting for the lonelygirl15 one.


  74. [...] >> Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) [...]


  75. [...] Hate or not, however — and it’s possible that many people love to hate her, just as they love to hate Jessica Simpson and lots of other airhead “celebrities” — the blogger known as Chartreuse hits the nail on the head with his latest post about why Paris Hilton is famous, and what marketers can learn from her, a post entitled “Why Paris Hilton Is Famous (or Understanding Value In A Post-Madonna World).” As Chartreuse puts it, Madonna was marketing 1.0 and Paris is marketing 2.0. [...]

  76. Some ONe Says:

    That’s hot.

    The writer is so right.

  77. Rizky Says:

    “threw out links”, very good idea indeed.

    and brilliant analysis btw. this gave me a whole new perspective.

  78. Cornershots Says:

    I think her ‘linking’ skills are complemented by her sex appeal. I don’t see you posting about Star Jones’s wedding.

  79. Jecklin Says:

    Well, yeah okay, but does Paris do poetry?

    or does poetry do Paris?

    The fact that this post has over 80+ responses says it all.


  80. [...] Hilton Geheimnis: Eine Stöckelschuh-Plattform die für andere, nur nicht für sich selbst wirbt. Alltag4 Bildung3 Blogosphäre2 Boulevard8 Design3 Geschäft3 Gesellschaft10 Hollywood4 Kultur5 Kurioses7 Marktneuheit9 Medien14 Mode3 Musik5 Politik7 Presse5 Technologie7 Web 2.07 [...]

  81. engtech Says:

    Well, yeah okay, but does Paris do poetry?

    or does poetry do Paris?

    Everyone does Paris.

    Just watch Last Tango in Paris 2: Butter’s Revenge.


  82. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) (tags: Marketing ParisHilton) [...]

  83. SoulCast Says:

    Paris probably made more money by herself than any other Hilton after her grandfather. Now THAT’S hot! Give her some credit.

  84. sal Says:

    Oh, i do not like her at all, but what you write seems to make some sense

  85. Chris P. Says:

    Best. Chartreuse. Ever.

    Great insights, and I love the touché at the end with the mention of her CD.

    Making Paris and the blogosphere analogous…Why didn’t I think of that? :-P


  86. [...] Earlier today I came across a Chartreuse editorial that likens Paris Hilton’s fame to that of YouTube and Digg. Ironically, several hours later, I found a Forbes.com article describing a deal between Warner Music Group and YouTube that manifests the comparison. [...]


  87. [...] Paris Hilton is Marketing 2.0 Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube. More of these great thoughts on Paris Hilton at Chartreuse. [...]


  88. [...] Telling article on Paris Hilton: Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) Wednesday 20 September 2006, 0123 hours Filed under Interesting, Informative · Permalink [...]


  89. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) “That’s the real reason Paris Hilton is really famous. Because she is the queen of links.” (tags: marketing interesting article networking blog social funny) [...]

  90. Many Koalas Says:

    “Merv Skilton” and “Tecoma”:

    Trevor Upton (SHAMOZZLE-COM-DOM)
    1 Oakwood Lane
    Tecoma, VI 3160
    AU – Australia
    +039.7547444
    tupton@iinet.net.au

    Go get him!


  91. [...] I’d be inclined to agree with this guy, basically Paris Hilton’s popularity is propped up on the corporations that use her for marketing. [...]

  92. ann michael Says:

    Char – You always have a way of making issue so clear! Lately, I have been disappointed in several blogs I used to love to read and now I know why. Every one went from a great resource to used car lot. They’ve become obsessed with self-promotion and it doesn’t work. I gave them a little time and then I removed them from my reading list. It’s not to say that some of these sites aren’t offering great products. They just went over a line that – until you posted this – I couldn’t articulate very well. They “Paris’d” themselves!

  93. Whiplash Says:

    This is a load of crap, I’m sorry. Sure Paris Hilton makes money because she’s a corporate whore. But that’s not WHY she’s famous. She’s famous because she’s a party animal, AND, she’s the daughter of a super rich hotel magnate. See, there’s two components here….. rich heiress, and bad behavior. The two things together are irresistible to the media. If you leave out one of those things, you don’t have Paris Hilton.


  94. Paris Hilton is famous for being famous. A starting position many of us product marketers don’t have the luxury of. She’s “Marketing 2.0″ only in the sense that she’s making an ass of herself, and the Internet loves watching people make asses of themselves. Doesn’t mean they buy what’s she’s selling.


  95. [...] Chartreuese gives us Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World). No, don’t laugh when they point out what Paris Hilton does well (no, really): she drops names. What does this accomplish? Everyone loves free publicity, and she gets free stuff in return. [...]


  96. She’s even better with a little german engineering.

    Joking aside, that was an incredibly insightful post. She absolutely is a platform. I must say that Schrager must’ve preemptively planned that one. Kudos.


  97. [...] This is so freaking brilliant, i have no idea what to say. [...]

  98. Morry Says:

    I’ve never read anything that came anywhere near the definition of Grok. Until today.


  99. [...] The secret, as Chartreuse rather brilliantly explains: product placement. Okay, that and having a ridiculously wealthy family. And being photogenic. And you might try to be a borderline sociopath. Look, you can’t expect us to do all the work for you. [...]


  100. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) “Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube.” Paris Hilton as attention platform for major international brands (tags: marketing parishilton celebrity) [...]

  101. acrillic Says:

    February, peeved at Paris, pours

    a gloomy torrent on the pale lessees

    of the graveyard next door and a mortal chill

    on tenants of the foggy suburbs too. – Charles Baudelaire

  102. roanne Says:

    I somewhat agree. Even if she only earns Bad Publicity. that’s still Publicity! :P
    Even if Paris is brimming with haters from all over the world, denigrating her with words like swank, btch, pompous, etc… It still drives traffic, and drives the issue over her, making her inFAMOUS. :P

    Uhm, is that a Paris iPod skin [above]? :P

    Uh-oh, what extensive plastic surgery should i do to make a quaint tool become Paris? Perhaps we can use Paris as an adjective that means “to rehash or modify something to become somewhat snazzy & sensational”.


  103. [...] Le ragioni del suo successo in questo brillante post. Se Madonna era Marketing 1.0, Paris Hilton è Marketing 2.0. PH è la regina dei links. Dalla sua prima apparizione con il suo “user generated sex video” non ha mai parlato di se stessa. Ha semspre parlato di altri: lo stilista dei sui abiti, i club che frequenta, chi fa i maglioni per il suo cane. Ha sempre lanciato dei link senza garanzia di averne un ritorno. Ma non on c’è voluto molto perchè stilisti e padroni di club capissero di essere di fronte ad un commercial ambulante e ricambiassero le attenzioni. [...]


  104. Brilliant indeed. I’d always wondered how she became so famous. (Yes, she’s a rich heiress, but there are quite a few of those, including others who engage in antics.)

  105. Rafael Dohms Says:

    ok.. you got me.
    Thats one hell of a deduction, and shit! it actually make all the sense in the world.
    Congrats on the article, brilliant work, wonder how i can get my banner on her forehead :D


  106. Fneh, sound like Paris is a Naturally Born Blogger!


  107. [...] Here is the only link to something related to Paris Hilton I will every make (it is really about marketing and networking). [...]


  108. [...] O primeiro eu encontrei com o título “Como Paris Hilton pode ajudar no seu desenvolvimento web” (How Paris Hilton Can Help Your Web Development). No mínimo bizarro este título, mas o artigo descreve como Paris Hilton se tornou um outdoor ambulante. Suas atitudes nada convencionais, diria até escandalosas, e todas as “encrencas” em que ela se mete, ela sempre consegue chamar atenção para produtos que estão ao seu redor, porém como em um outdoor, aquelas placas com o número nunca funcionam, e sempre que ela tenta se promover, em livros, filmes etc… o fracasso é quase certo. Por isso o autor lhe da o titulo de “Rainha dos links”, é marketing é uma coisa esquisita mesmo, mas vale a leitura. [...]


  109. [...] During more of my meandering time, I wandered across a sharp and insightful post by Prince Campbell at Chartreuse about Paris Hilton’s popularity and value – I highly recommend you read on past this snippet, it’s a good perspective to consider when developing your online presence: I’m amused by Paris Hilton. [...]


  110. [...] Paris Hilton can teach us something Here’s an article I found on Digg that shows that, despite what many people think, Paris Hilton does have something to teach us – especially Web Developers. [Why Paris Hilton is Famous] [...]

  111. I'm Just Sayin Says:

    Spot on analysis… Paris takes quite a bit of abuse for being a vapid, talentless publicity whore. I’ve been arguing since the first season of “The Simple Life” that she is actually a brilliant, uber talented publicity whore. ;)


  112. [...] How can it be that Kevin Rose, Alex Albrecht, and Paris Hilton summed up a great part of what’s fueled my personal success in 2006? I heard it first on Diggnation, but it appears that Chartreuse is to credit with this analyis. Here’s the part that matters in that article: Because she’s actually a platform. Like Digg and YouTube. [...]


  113. [...] I read an interesting post last week about why Paris Hilton is such a successful celebrity (here). The reasoning being is that she’s one big walking hyperlink. Meaning, all she does is constantly point the reader/viewing/listener to something else. She endorses, name-drops, evangelizes, and critiques other things. Look at the example of her recent DUI arrest: “I had one margarita (and) was starving because I had not eaten all day,” she said. “Maybe I was speeding a little bit and I got pulled over. I was just really hungry and I wanted to have an In-N-Out Burger.” [...]

  114. BobbyTrendy Says:

    I met Paris..she’s a very nice person


  115. [...] A surprisingly insightful article on why Paris Hilton is famous and what web developers can learn from that.read more | digg story [...]

  116. Phil Says:

    This is really funny stuff. And the ring of truth is quite audible.


  117. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) [...]


  118. [...] “The most valuable commodity today is attention. And there are many ways to get it. From sex videos to stupid pet tricks to talking bad about Muslims. The real trick is what you do with it once you have it.” – Read the blog… [...]


  119. [...] 43f Links for Tuesday, September 26th BillMonk Web app for splitting expenses between roommates. Great idea. [via: BB] (tagged: via:boingboing.net webapp finanaces money roommates) Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) “What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself.” via:mathowie (tagged: attentioneconomy branding marketing platforms fame parishilton) “Working and Living Life – Smarter” Conference Dan Millman and I will be speaking at this NC conference in late November. More info and discount code soon on 43F. (tagged: pressrelease northcarolina publicspeaking lifehacks conferences danmillman merlinmann) NPR : Power of GPS Phones Locked Away from Most Users Hackers and Makers want freer access to cool GPS phone features. Fusic LG does a couple cool things with this — but it’s all for-pay AFAIK. (tagged: sprintambassador gps mobilephones) [...]


  120. Very nice to have a girl who fits in your keyhole…


  121. I was glad you wrote this post about Paris Hilton – the same statements she made registered with me and I felt the meant something but not sure what – now I have a better understanding. I also like how you tied in the Banksy prank with Paris Hilton’s CD’s.


  122. [...] Paris Hilton – Marketing Extraordinare! Found this on another forum but none the less the link back has to go to the source Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) chartreuse (BETA) Paris hilton could really be a walking talking billboard..great article..what do you think? __________________ Web Community [...]

  123. goldcoaster Says:

    Wow, this is the best Hilton acticle I have ever read – brilliant!

    http://goldcoaster.wordpress.com

  124. dyno_oz Says:

    Well said.

    marketing by generosity.. who would have thought ? :)


  125. [...] A surprisingly insightful article on why Paris Hilton is famous and what web developers can learn from that.read more | digg story More: [...]


  126. [...] Love her or hate her–Paris Hilton is set to rule the world.  She is a brilliant tactican in the marketing world and she will continue to dominate the advertising world as we know.  Check out Why Paris Hilton Is Famous.    [...]

  127. Paul Says:

    Someone needs to edit and kick this guy Skilton out of here. The discussion was based around a fairly good article about Paris Hilton and how she gleams publicity. This guy Skilton who has obviously no respect for his 16 year old daughter and doing his best to cash in on her… the thing is Skilton, yeah people like and hate Paris, but they are not going to go for what is obviously an inferior product..

  128. MERV SKILTON Says:

    Dear Paul..

    My daughter asked me if she could pose naked for an art photography assignment a friend of the family is workin’ on.. so instead of sayin’ no, I said I’ll let society decide.. hence this controversial poll & debate >> http://www.shamozzle.com/TheAussieParisNudeAt17Vote.html ..on teenage nudity!!

    Regards Merv


  129. [...] My friend Chartreuse made it to the front page of Digg with a controversial post on Paris Hilton . It was a good one. [...]


  130. [...] Why Paris Hilton is famous. A brilliant deconstruction, although they forgot to mention that she becomes more famous every time something like this is written about her, and someone like me links to it. [...]

  131. Amanda Says:

    …but do not fail to forget that she is a perfect example of the reason for poverty.

    :using, spending, living in excess.


  132. [...] A surprisingly insightful article on why Paris Hilton is famous and what web developers can learn from that.read more | digg story [...]

  133. bernielomax Says:

    Hi, can somebody get in touch with her or her agent, and forward her to my MySpace page.
    It is a once in the life time opportunity for her to get married in a dignified way.


  134. [...] É o mesmo glamour que faz de Paris Hilton uma excelente plataforma qualquer marca, produto ou serviço à procura de mídia (relativamente) espontânea. É a sustentação social pela forma, ao invés do conteúdo. O belo anatômico é um modelo social. E, por isso, passivo e, de certa forma, improdutivo. Já a criação é um processo, não tem forma. E, por isso, não pode inspirar o mesmo tipo de beleza contemplativa. É uma diferença de princípios: o corpo como objeto ou como ferramenta. [...]


  135. [...] Daniela Cicarelli, sabem que é? Só hoje devo ter visto 4 entradas diferentes no top 10 do wp.com alusivas ao video da daniela cicarelli – sinal da juventude desta plataforma, em que as entradas mais procuradas nos motores de busca, soobretudo as que estão relacionadas com sexo, são mais populares do que as recém-publicadas. Ao que parece a Daniela Cicarelli era uma modelo famosa e desconfio que depois desta produção será ainda mais famosa. Se o filme é o que vi há dias (desculpem mas sou incapaz delocalizar a entrada onde vi o enlance) então tenho poucas dúvidas de que se trata de uma produção de relações públicas – à la Paris Hilton (leiam esta entrada do Chartreuse sobre Paris). Relembro que Paris se tornou uma celebridade depois do video indiscreto ter surgido na internet e que já gerou milhões por causa de uma simples transa. No video que vi de Cicarelli e do seu namorado, os planos surgem de várias ângulos, a imagem é perfeita, esclarecedora o suficiente para que não tenhamos dúvidas sobre a cópula, mas sem jamais exibir as partes intimas de nenhum dos intervenientes. Foda para cibercurioso ver e fazer subir o “preço” da modelo. [...]

  136. mee! Says:

    paris got wat u have not


  137. [...] Marketing 2.0 is Paris Hilton Has unpaid product placements made Paris who she is? [...]


  138. [...] Descubra no excelente post: Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World). [...]


  139. [...] There are many things you can learn about search engine marketing from infamous rich girl Paris Hilton, who some have called the Queen of Links. Rand Fishkin of SEOmoz puts it another way – “This falls under my ‘Paris Hilton Law of Visibility,’ which states that even the least attractive content can be the most visible with the right media attention.” As you can see, Hilton’s affect on the marketing world has been noticed. [...]


  140. [...] Paris Hilton nude, just kidding, but it is a fun article on why Paris Hilton is so famous. Linking is the key. [...]


  141. [...] Today, I have read some brilliant posts from some old names and new names. I feel totally inspired. Spike, Lindsay, Fred, Chartreuse (an oldie but a greatie) and The Radsters (officially a train out of control ) [...]


  142. [...] And of course, Why Paris Hilton Is Famous [...]


  143. [...] I read this about Paris Hilton and marketing, good read. Posted in Society and Life by Citizen RSS 2.0 Leave YourComment [...]


  144. [...] Why Paris Hilton is Famous (or Understanding Value in a Post-Madonna World) (chartreuse) [...]


  145. [...] And as his references to Queen Victoria and the Prince of Wales demonstrate, name-dropping has been a long-time strategy when it comes to publicity. That’s right… Chartreuse didn’t invent it. [...]


  146. [...] “If I was not a remarkably modest man, I should probably brag a little, and say that I had done what no American ever before accomplished [by visiting] the queen at her palace twice within eight days.” P.T. Barnum knew the value of personal allies. The fact that Barnum had people like Mark Twain to help him promote his latest efforts demonstrates why having prominent new media friends makes sense in today’s world. And as his references to Queen Victoria and the Prince of Wales demonstrate, name-dropping has been a long-time strategy when it comes to publicity. That’s right… Chartreuse didn’t invent it. [...]


  147. [...] Every web developer should pay attention to her. [...]

  148. Beata Says:

    Cze ziomalka lubie twoją nową piosenkę Nothing in This World i masz mój numer gg 8798874

  149. Beata Says:

    Sorki że pisze coś tam chociarz pani i tak mnie nie rozumie a ja angielskiego chciała bym mieć pani podpis (Na zdięcu ze mną) ale szkoda że to się nie może odbyć, aha i przepraszm za poprzednią wypowiedź nieh pani wejdzie na tą stronkę http://oluska-02.jest.in niech pani wpisze co pani myśli o mnie pewnie i tak dla pani nie mam znaczenia bo mówię po Polsku,niech pani wejdzie i niech pani mnie wyszuka na Gadu Gadu oto mój numer 8798874 proszę… Jestem pani wielbicielką

    Beata Napierała Opalenica


  150. I am 23 live in Pa Bord As hell go insane from nothin to do i whant to do everything that you do it the fun stuff i luv u in every aspect and people like me andu are the gratest but people sill try to brings us down and it could never happen i whant to have vigers sex with all the beutiful angels like u there are some stupid people that are mean but you real can play them assfuckin fool so please take a chance and call and maybe we can meet and go from there . 1717545 6464

  151. big lou Says:

    Paris You are absoluteley beautiful in the yellow dress Big Lou

  152. Kyla Says:

    Thats just the thing about Paris – she networks, and like her or not, everybody notices her. I don’t even like her, but when I see something in the paper about her, I read it, thinking, what has she done now?


  153. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) [...]

  154. lucia hernandez Says:

    leave paris alone why do people pick on her so what if shes famous she done alot she got herself there right i believe there is more to her than just her lookspeople who have bad things to say about celebs dont have lives of there own and thats even sadder

  155. Gemma Says:

    y do u all hate her she is gawjus and a fabo singer


  156. [...] a quick google search for “paris hilton linking to people” and I found it: Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World). That’s the real reason Paris Hilton is really famous. Because she is the queen of links. When [...]


  157. [...] written about why she has so many articles written about her.  ( Check out this blog post: http://chartreuse.wordpress.com/2006/09/18/why-paris-hilton-is-famous-or-understanding-value-in-a-po…  Just look at how many comments there are on this posting – some in Hebrew.) The woman is larger [...]

  158. Christine Says:

    I also totally detest Paris Hilton but have came to accept the fact that she will not be disappearing any time soon. I now choose to ignore her as best I can.


  159. [...] public relations people protested, but to no avail.  Paris Hilton enthusiastically adopted it (although Paris is smart enough to always be very, very nice to [...]

  160. kris Says:

    hey how r u


  161. [...] Why Paris Hilton is famous (Θάνο ευχαριστώ και πάλι που μου το έδειξες) Take the feed of About.SEO. Fave me at SYNC or Fave me at technorati! var cliuri = ‘http://www.cull.gr/refer?url=’ + document.location + ‘&title=’ + document.title; document.write(”); Κατηγορία: Seo, Tips στις 12:35 pm | Δεν υπάρχουν σχόλια  [...]

  162. Özer Khalid Says:

    Comment by Özer Khalid
    http://ozerkhalidevents.blogspot.com/

    Chartreuse congrats into this compelling inquiry.

    It is hungry post-modern consumer-craving that Paris knows how to satiate.
    As such she is a marketing guru. Surely part of the finger-pointing lies with the consumers themselves? The commoditisation of our globalized age is
    here to stay. Question is how to become more discerningly agile under and
    within its confines.

    Publicity-thirsty diva airheads, irrespective of name or credence, might actually
    tone down their hysteria if consumers were more savyy. Celebs are the corollary of marketing in a mind-numbingly commoditized world- or to subjectively flip the proverbial coin- in an open choice-laden society. Surely the emblem of a free world ?

    Silk-stalking socialists should not conduct patronising probes into
    social consciousness but rather leverage celebrity tidal-waves
    for commercial acumen. Surely a sound proposition ?

    Your thoughts Chartreuse ?

    http://ozerkhalidevents.blogspot.com/


  163. [...] way SEO’s and marketers make their living online, networking and building a buzz. Some become platforms for others, some are hubs for authorities, and some are authorities themselves. They constantly talk [...]

  164. Ruben Says:

    It is about time they take ALL these little girls with money and drug problem off our streets. With all that money you would think they would have brains to hire a personal driver for 15 bucks an hour so they dont have to get behind the wheel of a car and endangered our lifes.
    Cheers
    Ruben
    http://www.YouMatch.com

  165. Eric Says:

    I’d Fuck Her.

  166. Kyle Says:

    what is the big deal about Paris. she isnt anything. she is a slut. and is not a role modle for anyone.

  167. Christina Says:

    i think its funny that when people hate paris hilton, they still look at sites about her. is it becuase deep down you have a fatuation with her? yes i would say so. dont be dumb, shes amazing.

  168. klaCoOl Says:

    if you like paris,…ah ….YOU IDIOT!she is a big BITCH!


  169. Just linked here from the SEO Book. Still a brilliant post 8 months later!

  170. carmelina Says:

    wow. nice article.


  171. [...] hopes the user will wish to repeat  time and again…Coincidentally, I was reading about Paris Hilton, the queen of attention courtesy of a del.icio.us link from James Governor:    What makes Paris brilliant [...]

  172. Jason Says:

    Do post your favourite links about Paris Hilton here: http://en.qweki.com/Paris_Hilton
    It’s a site totally dedicated to Paris Hilton


  173. [...] because it came from an author I respect I thought it worth a read.  The aritcle referenced the blog from Chartreuse on the same subject (which I also recommend you read by clicking here) which talks about Paris and [...]

  174. Trish Says:

    I think that paris looks like a drag queen in the very first picture at the top of the page…..i actually had to look a couple times to confirm that it actually wasnt a man

  175. Tasha Love Says:

    The girl’s a little rich bitch – funny she couldnt get out of this. After her racist comments she wouldnt have survived in general population.

    http://youtube.com/watch?v=rxHRvWNiLfA – That’s me.

  176. bob kunst Says:

    we sent paris a letter inviting her to join our campaign so she could be an ‘example’ to others when she gets out and do something positive. Bob Kunst, 305-864-5110 and you can write for a copy of the letter.

  177. aka_lol Says:

    Going to jail is profitable and especially if you are Paris Hilton. I wonder if she signed a book deal? I already had my say :

    http://akalol.wordpress.com/2007/06/04/paris-hilton/

  178. Eric Says:

    Wicked public spanking of Paris and how the unintentional spokesbrat for Hilton Hotels has damaged the very brand that made her rich:

    http://www.unboundedition.com/content/view/781/50/

  179. Jackie Hart Says:

    Hi,

    I was browsing going through your site and I noticed that you have some information about the Paris Hilton.

    We just released some betting odds on Paris Hilton and I thought you may find them interesting.

    Here is the link to the odds and original articles:
    http://www.wagerweb.com/pressreleases/celebrity-dui-betting/4510.html

    If you have any comments or questions please feel free to email me back.

    Thank you for your time!
    Jackie Hart
    WagerWeb.com

    Articles Follows:

    Paris Hilton Goes Back to Jail. Who Will be the Next Celebrity DUI?

    San Jose Costa Rica , June 8th 2007 – Celebrity skank Lindsay Lohan was arrested for DUI last week which means one thing for bettors over at WagerWeb.com: the Celebrity DUI prop bet has been paid out.

    The former odds on Lohan getting caught behind the wheel hammered were pretty tasty at 7/1, so any bettors smart enough to pick the attractive Georgia Rule star now have another chance to further pad their bankrolls at WagerWeb.com with the release of their updated Celebrity DUI prop odds. And all your favorite train-wreck celebrities are back in the mix again.

    The rehab girls – Lindsay, Britney and Nicole – are all included, along with jailbird Paris Hilton. The usual male suspects are also on the odds list, including former DUI poster boy Mel Gibson, Alec Baldwin, and the former Mr. Britney Spears, Kevin Federline.

    The betting odds for the next Celebrity DUI are:

    Lindsay Lohan 9:4 +$225 *Risk $100 to win $225
    Britney Spears 11:4 +$275 *Risk $100 to win $275
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    Tara Reid 8:1 +$800 *Risk $100 to win $800
    Alec Baldwin 9:1 +$900 *Risk $100 to win $900
    Mel Gibson 12:1 +$1200 *Risk $100 to win $1200
    Tara Conner (Miss USA) 12:1 +$1200 *Risk $100 to win $1200
    Brandon Cole Margera (Bam Margera) 15:1 +$1500 *Risk $100 to win $1500
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    Nicole Richie 15:1 +$1500 *Risk $100 to win $1500
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  180. steve Says:

    Paris Hilton captured on cell phone from prison!

    http://www.thejoyluckclub.com/paris-in-jail-again.htm

  181. Abiyah Says:

    I am not perfect or flawless (don’t know anyone who is -except one), therefore, who am I to judge? “He that is without sin, let him/her cast the first stone.” Besides, how many times did we fall and stumble until we finally walked a straight line? Some of us are still falling and stumbling. The only difference from Paris and OURSELVES is that the world isn’t privy to the “dirt, filth, secrets and immorality” that WE are guilty of. “A tree is known by the fruit it bears.” Only time will tell if whether or not Paris has truly changed…and if she hasn’t, then judgement must come from the only one who is worthy to give it…YAHSHUA HaMASHIACH (Jesus the Christ).

  182. ansich Says:

    ye… one thing i can assure is… paris hiton is not such a brilliant girl. It’s like an instinct, not intellingent. that kind of knowledge is very simmilar to sexual instinct.

  183. ansich Says:

    ye… i’m really astonished that paris hilton can explain like this.

    bitch’s life style is not the kind of intellignet. it’s more simmilar to sexual instinct.


  184. [...] i am amazed at how popular you are. Are you contributing anything towards hrlping the environment in terms of reducing carbon emissions. What are peoples thought on this blog about solar panels.

  185. Guitar Man Says:

    Perhaps the 1st person to be famous simply because she HAD to be famous….

  186. Jerry E Says:

    I will be happy to run her half way house and or a student dorm complex. I have older hotel in SF that I can convert and manage this for her. I am a health care manager with 30 yrs experience. The cost of this conversion is $6M. thanks Jerry

  187. jay Says:

    I agree to this article. With the marketing strategy mainly on topic, then i totally agree with the writer of this article. This kind of marketing tactic is so popular yet not overly discussed about. So, indeed it is a very good write up. Cheers to the writer!


  188. [...] It didn’t take long for designers and club owners to realize that Paris Hilton was a walking billboard. So they embraced her. She paid attention to them, … more on this Paris Hilton link… [...]

  189. I am doing a speech Says:

    i am doing a speech on you

    and i need some facts aboutyou can you plz help me with me speech

  190. Danielle Espinosa Says:

    WOW!!! there a lot more to Paris then EVERYONE thinks… Good to know that she actually care more about others tahn just herself!

  191. Charles M. Piccola Says:

    Yeah but consider that now anyone and their brother tries to attach their name to her in the lame-osity that it may further their own careers or websites. Check out this scumbag, hare-brained bitch who claims to have sucked on Paris’s donut, then further goes to lengths to write letters to her on her own website: http://www.earthblog.net. The ugly monster, Pat Hartman, even goes so far as to smatter the bullshit 100-page digression with her own PICTURE!! Like dude – why would anyone in their right mind post their own picture and name and shit after they just tried to extort someone in Hollywood for money or fame?? Woman is nutso!! But she’s not alone! Why do you think Paris was dragged into all this crappola with the FBI surrounding that ding-a-ling who owns “Girls Gone Wild”? She set herself up by trying to become a PR queen. Now any whore in town tries to capitalize on her namesake. Sick fuckin’ people out there. Who’d actually want to be associated with Paris Hilton anyway?????????


  192. The World’s first ONE NiGHT iN PARIS video review is here.. http://www.youtube.com/watch?v=WhsGjDFeE8Y ..Big Merv is a funny bastard!!

  193. Candise Says:

    I TOTALLY agree, this is sad though cause she really ain’t got shit!! Sorry I had to say it cause I never heard of IN N out Burger, i’d rather eat at Mc D’s wit a name like that… lol,, N besides that she ain’t even HOTT, like she says cause she the only one braggn herself up, besides the press. I never hear of any top designers putting her face to their name, besides umm, let me think NO ONE!! Note to Paris: Have a REAL LIFE cause you can’t buy who u are, u were given a name that means shit, LIVE LIFE U ONLY LIVE ONCE, being a WHORE doens’t constitute for a REAL LIFE…….
    Sorry, I had to say it, cause she don’ t WOW me, maybe u have to be a walking penis to be smitten, but i ain’t that so pay ur dues like everyone else!!! LMFAO!!!


  194. [...] Read the full post about Paris Hilton here. [...]

  195. BiG MERV Says:

    That’s the old Paris Review.. try the new improved updated video http://www.youtube.com/watch?v=-UtewvBfoOs ..cheers from Big Merv


  196. [...] working with a client and another consultant, I received a link to this post comparing the marketing of Paris Hilton versus Madonna.  It’s from the blog Chartreuse, [...]

  197. nidhi Says:

    brilliant article!

  198. Alesia Says:

    Paris Hilton is Red Hot! Check out an exclusive video of her at younghollywood.com, Love it!!!

  199. Alesia Says:

    PaRis HiLtoN is SMOOOOOkin Hott Hottt! Hottt!! Check out an exclusive video of her at younghollywood.com, Love it!!!

  200. HiltonHater Says:

    Screw the ego-skank!


  201. [...] . . . . . . . . Want more tips on creating vital content?Subscribe to the Skelliewag feed. No Comments, [...]

  202. mystikalight Says:

    paris hilton really needs to get a life and take care of her bipolar. you guys are all making her more rich and she’s loving the attention. without the sex tape she paid her ex to show the media, she would be nothing, but a sad unknown rich girl. she’s always out there trying to find attention in anyway she can with her friends, including britney spears and the wanna be cool gang. she’s loving life right now and seeing how stupid the world is, sad like her. i can go on and on, bad taste and a disgrace to society as a role model to promote her family’s business. it sure is working though. hilton was new and cool at first, but it’s getting a bit too much to where she wants more and more. sad!


  203. [...] it here for all you fellow readers to read straight away. The blog link for the direct article is here. I do not claim to have written this article or anything even remotely like that. I am just in awe [...]

  204. Bart Says:

    Paris Hilton looks like a bloody Afghan Hound and the following site proves it http://www.parisorafghan.com – it’s also how I found your article. Nice article.

  205. anson Says:

    paris hilton is pretty and hot


  206. Wow. never thought of her that way!

  207. Devin Hill Says:

    Actually, not everything she does “falls flat”. Her perfume, books, and some of her movies were successful. The record wasn’t a flop either, it was certified Gold after it passed the 500,000 copy mark, and has worldwide sold 2.5 million copies!


  208. Yo!

    What do you think about love? >:)

  209. parishiltonfacts Says:

    A very nice article!
    If you like take a look at my funny and satiric blog dedicated to Paris Hilton:
    http://parishiltonfacts.wordpress.com ;-)


  210. [...] pravilu, popolnoma bedasta in nesmiselne. Ampak tako pač je. Fenomen Paris Hilton je lepo opisan tukaj. Zanimanje zanjo, ter za fenomen, ki ga predstavlja, pa je pri meni povzročil nek ameriški [...]


  211. [...] Is Famous If Madonna was Marketing 1.0 then Paris Hilton is Marketing 2.0.[…] Thanks to msaleem for providing this nice story on Digg (more than 95 [...]

  212. israel Says:

    very good point you make here.

  213. George Says:

    hi! my name is faccity! your site is good! i will visit it again! good luck!


  214. [...] the people you interact with and get the same effect. A few links, comments, mentions, and emails add up over time. Give and thou shalt [...]

  215. michael Says:

    I visit the blog,I find the life interesting,and I will not be upset.

  216. kbestryc Says:

    I think Paris Hilton is a “marketing genius.” Who is able to go from someone who no one really knew about to someone who is making millions on putting her face/name on products? That’s Paris for ya!

    kbestryc.wordpress.com


  217. [...] Queens. So it is in society we elect officials, make things popular and so on. We give people like Paris Hilton attention. We make Harry Potter a legend, we give precedence and through our group activity support [...]


  218. Promoting yourself by promoting others is tried and true. Paris Hilton did this very effectively. I agree with the 1st comment, your observation is brilliant.

    Proof of what you say is how many comments your post has.

    I put a video on Youtube.com recently – “WEB 2.0 Marketing on Steroids. Paris Hilton is NOT a member” LOL.


  219. [...] Perhaps there’s a lesson for all those ivy league business wanna-be’s because after all Paris Hilton is an advertising platform. [...]

  220. Rob Says:

    Hey I love Paris, I saw here last week in hollywood by chance. We were walking around a hollywood mall, and she pulled up in her black SUV for a premiere so something. Any I was bored in LA, but if you ever in San Diee check out San Diego Things to Do.


  221. [...] – I saw this great post today about how Paris Hilton is Marketing2.0 (via a comment on EoghanMcCabe’s Contrast Blog). Paul, you remind me of Paris in that article [...]

  222. preetam Says:

    lloyd. just saw this post via bubblegen.

    this is an outright amazing post, man.


  223. Paris hiltons blog is probably one of the most known blogs on the internet. You are right every internet marketing consultant should take not of it and learn.


  224. [...] Understanding value in a Post-Madonna World [...]


  225. I love paris too much but not more than arabic and oriental sweets..
    Looool


  226. FUCK YOU ALL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    PARIS HILTON IS THE BEST!!!!!

    YOU ALL KNOW YOU WOULD TRADE YOUR PATHETIC LIVES FOR HERS ANY DAY!

    P.S PARIS YOU SHOULD COME OUT WITH A CLOTHING LINE = ]


  227. [...] clipped from chartreuse.wordpress.com [...]

  228. Brandon M.Witte Says:

    Reports are circulating that Paris Hilton is to be arrested on multiple felony charges including the stalking of Brandon M.Witte, age 31, of Arlington,TX and for causing Britney Spear’s “breakdown” in January while accosting her with electronic gadgetry and blackmailing her with a home porn of Spears while threatening to sell it for fifty million dollars. Reports indicate that Hilton is on the run and has threatened suicide. Witte has posted the entire story on his Myspace profile and ensueing bulletins.

  229. Brandon M.Witte Says:

    Reports are circulating that Paris Hilton is to be arrested on multiple felony charges including the stalking of Brandon M.Witte, age 31, of Arlington, TX and for causing Britney Spear’s “breakdown” in January while accosting her with electronic gadgetry and blackmailing her with a home porn of Spears while threatening to sell it for fifty million dollars if Spears went to the police. Reports indicate that Hilton is on the run and has even threatened suicide. Witte has posted the entire story on his Myspace profile and ensueing bulletins.

  230. Jessica Says:

    WOW THAT ARTICLE WAS SO LONG SO I DID NOT READ IT!

  231. whataboutbrazil Says:

    I think she is very beautiful and very nice. I watched her porno movie and I think she’s a slut….

  232. Brandon M. Witte Says:

    Paris Hilton is to be arrested on multiple felony charges including the stalking of Brandon M. Witte age 31 of Arlington, TX and for causing Britney Spear’s “breakdown” in January while accosting her with electronic gadgetry and blackmailing her with a home porn of Spears while threatening to sell it for fifty million dollars. Hilton is not a nice girl, she is a ruthless thug. She will serve time.

  233. finnandersan Says:

    i think she is doing good and great in every walk of life…….

  234. YouYap.com Says:

    Wow I wonder if she know we are here talking about her:

    ————————————
    http://www.youyap.com

  235. dfsasd Says:

    [...] clipped from chartreuse.wordpress.com [...]


  236. [...] Zašto je Paris Hilton poznata – vrijednost link buildinga Written by Admin on May 29, 2008 – 12:38 am – Postoji jedan članak kojeg moram linkati a zove se Why Paris Hilton is famous? Understanding value in post-Madonna world. [...]


  237. [...] wanted to know why Paris Hilton got famous, I assure you it’s not because of her tape but she really knew the meaning behind link leak. Have fun. Related Posts: How blogging old are [...]

  238. Zach Says:

    Paris Hilton is a genius. I think people attack her out of jealousy. Just because she had a ‘sex tape’ which was leaked out from when she had been dating a guy doesn’t make her a whore. Pamela Anderson and Jenna Jameson are attacked less for being slutty and that doesn’t make much sense. I think people should analyze where their hate comes from when they attack a human being. Yes these girls are human beings with feelings too. I say way to go Paris for her achievements! Also I just want to add… Paris Hilton worked her way from the bottom with money or no money just like every other famous person. There are tons of women with even more money than Paris who want to be famous and never make it. Paris Hilton earned her position in the limelight. There is something so intriguing about this girl, she fascinates so many people and you never know what she’s going to do next and I think people love that about her. She stood out and she became famous. Admit it.

  239. azoolu Says:

    Super, what an interesting post, came across such intelligent effort on a topic as typical as ‘Link Building’ after long.

  240. SENOT Says:

    I think she is very pretty

  241. Michelle Says:

    Well I had never thought about it like that – but it makes perfect sense.
    Thanks

  242. moserw Says:

    Now it gives better understanding of the media frenzy and makes more sense. Too bad though that things are like this these days.

  243. missionlog Says:

    Great piece. I’ve tried it nout over at the missionlog and I’ll let you know how it works out. Just add Facebook and delicious into the mix and see where it goes

  244. jim Says:

    dude, if u search her u get 90 million results in google – search “paris hilton”
    5 days ago only had 84 million results, WTF?

    and i still cant figure out why she is famous, there are plenty of non famous girls much more “pretty” than her…..
    shes famous for no real reason, her parents were rich and girls think shes awesome for no real reason either…
    ignorance runs rampant in this country… Lol

  245. jim Says:

    sry to double post, but its pretty ridiculous that paris hilton turns more results than elvis in google, thats just plain wrong, lol

  246. Jo Ferrari Says:

    wow, imagine how famous she’s be if she’s made a decent sex tape

  247. patrash Says:

    nice insight. wellcome to my rss reader :)

  248. Mike Says:

    wow its nice dude…….

  249. Doc Says:

    I’ll link to this article then – the Paris Hilton web promotion approach :-)

  250. Ruben Says:

    Actually you got it wrong Paris is a genius at marketing her self she has managed to make 250 million dollars off her fragrance line alone,her clothing line sold out the first day it hit shelfs even the pre-orders were out,she has also managed to photo graphed wearing her clothing,shoes,handbags,etc on the red carpet,on the street,and even walking out of jail!
    & that’s just the beginning of the Paris Hilton brand!

  251. Ted Says:

    Indeed PH has made a trend around her name, though not much to digg inside her personality. But that sells for now, isn’t it? Who knows what future market trends will be around her? Only time will tell .. and her marketing skills :)

  252. Ronnie Says:

    quite an interesting concept. She fails when doing anything for herself but only works when she goes sticks to what works for her.. that is promoting others. A human billboard so to speak.


  253. Hi readers posters one n all … I think she is just living her life as she wants to … what ever the media thinks about her is of no consequence to her … she is only playing a game … think about it she has all the wealth health happiness in this world she has only to click her fingers and she can have virtually any thing her heart desires I can imagine her laughing every day as the press follow her every move and try and work out what she is all about I like her but if I never set eyes on her again I would not lose any sleep over that

    all I would like is a tenth of her marketing activity as a ad-on to all the fuss she attracts

    All my best to you and your media success
    Phillip Skinner

  254. parijs Says:

    i really love that girl

  255. Dhamphire Says:

    What you’ve said was absolutely true…. and anyway thanks for the idea…

  256. debdulal Says:

    I am speechless. You have no doubt done a brilliant job. Hats off to you for writing this marvelous blog. Keep blogging.

  257. auditoryen Says:

    Very astute! In fact I’m not so hateful toward her anymore since I read your article.

  258. Brian Says:

    WOW….Genius. I guess it’s not only about a sex tape. Good for her.

  259. binaraga Says:

    paris is a genius. she plays and gets paid :P
    michael jordan also plays and gets paid, but with more sweats ;)


  260. [...] Por qué Paris Hilton es famosa (o entendiendo el valor en un mundo post-Madonna) – artículo acerca de cómo ser una plataforma (es decir, alguien que enlaza a otros sitios gratuitamente) facilita el hecho de convertirse en una autoridad: http://chartreuse.wordpress.com/2006/09/18/why-paris-hilton-is-famous-or-understanding-value-in-a-post-madonna-world/ >> [...]

  261. hello Says:

    i’m very2 confuse


  262. [...] Why Paris Hilton is Famous (or Understanding Value in a Post-Madonna World) (chartreuse) [...]


  263. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) – article about how being a platform (ie: someone who freely links out) makes it easier to become an authority. [...]


  264. [...] People want to be where other people are. People want to like what other people like. Success online is, in part, a game of popularity. [...]


  265. [...] People want to be where other people are. People want to like what other people like. Success online is, in part, a game of popularity. [...]


  266. [...] Each of us is the most relevant thing in our own lives. It sounds selfish but it is true. If you promote other people they will be more likely to promote you. Popular bloggers search to see what people are saying about them. If you want someone’s attention linking at them from a blog post on your site is an easy way to get them to notice you. This article about Paris Hilton explains how the concept works in the real world. http://chartreuse.wordpress.com/2006/09/18/why-paris-hilton-is-famous-or-understanding-value-in-a-po… [...]


  267. Really nice. Paris looks great!

    Piece!
    my google shadow blog


  268. seo4solution is a internet marketing company which provides some packages dir, link building,


  269. she has good style and she looks cool…!


  270. “Because she’s actually a platform.” Hysterical. You made me laugh for the double entendre alone whether intentional or not, but your overall point is insightful. You’re onto something here, and the point you make emphasizes the nature of promotion and attention in our Web 2.0 world. It’s a two-way, ten-way, one-million-way street now. It’s no longer about communicating AT people. Instead it’s about communicating WITH them.

  271. Cambruzzi Says:

    Skinny blonde with big money that goes out every night. All of us want that kind of life even if its just for a fleeting moment. Paris Hilton lets into that world even if its just throgh pictures and stories. She interests us.

  272. Andre Says:

    Excellent analysis – just saw a link to this post through an email about link building today, 2 and half years after the initial post. This is no less than a modern marketing phenomenon that helps redefine what a rich party girl can accomplish with mastered subtlety.


  273. Mike – this is a gem of a post.


  274. [...] I just read a really cool article that I found at http://www.seobook.com which lead me to this great article that every marketer should read. It can be found HERE.   [...]

  275. Roxanne Says:

    Interesting theory, thanks for sharing


  276. [...] iii. Learn a trick or two from Paris Hilton: Why is Paris Hilton so famous? [...]

  277. Henri Says:

    Same here, was just reading the seobook and there was a link to this post, and what a great post it is!

  278. Dave H Says:

    Thanks for the insightful piece, gave me yet another good idea to incorporate into a SEO strategy.


  279. [...] 2.0 (sau ce pot invata antreprenorii de la Paris Hilton) By eduardk Un post interesant explicand ce pot invata antreprenorii de la Paris [...]


  280. [...] I think the author gives her too much credit, his outlook on her is both refreshing and inspiring. Why Paris Hilton Is [...]

  281. Omar Mariño Says:

    Excellent! Can I translate this post into Spanish and publish it on my personal blog? Of course, I will give you your credit and link back your blog as original source.


  282. [...] the communicator gives her likewise such credit, his looking on her is both newborn and inspiring. Why town Hilton Is [...]

  283. john bendall Says:

    really makes sense


  284. [...] and a borderline attractiveness that depends on Photoshop had become so famous. Chartreuse provides the best answer I have seen: Here is a copy of what Paris said after her recent arrest for [...]


  285. [...] I think the author gives her too much credit, his outlook on her is both refreshing and inspiring. Why Paris Hilton Is [...]

  286. Chris L Says:

    I like the thought. There is only one example, however. It would be interesting to hear how you get the initial attention ‘to mention In n Out’


  287. [...] I think the author gives her too much credit, his outlook on her is both refreshing and inspiring. Why Paris Hilton Is [...]


  288. Interesting post but I know from a very secure source that the porn video was not a publicity stunt.

    Paris always knew where to go and what to do to get attention but she is not the kind of person that wants scandals in her life.

    From the marketing point of view she is one of the best in the celebrity world, without a doubt. But her biggest trade is entrepreneurship and in this Paris Hilton kicks ass.


  289. [...] I think the author gives her too much credit, his outlook on her is both refreshing and inspiring. Why Paris Hilton Is [...]


  290. [...] I think the author gives her too much credit, his outlook on her is both refreshing and inspiring. Why Paris Hilton Is [...]


  291. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) – article about how being a platform (ie: someone who freely links out) makes it easier to become an authority. [...]


  292. [...] I think the author gives her too much credit, his outlook on her is both refreshing and inspiring. Why Paris Hilton Is [...]

  293. Meg Says:

    She has a sexiness about her. It helped that she was born into the social elite so that alone made her interesting to many people. So she had a huge head start over just some other pretty girl. Sort of like Donald Trump saying he is self made. Its much easier when you are born into.

  294. PoomDomain Says:

    If paris hilton is a real marketing genius despite all kinds of images she express herself, then i guess she is something much much more than wat we think she is


  295. Good points. Although I think her success is entirely accidental and mostly related to that fact that her last name is Hilton.

    I think she started out just liking to talk about “stuff” – things, toys, material items because she is…..well a material girl. That that started to work in her favor.

    She is not dumb. I will give her that.

  296. PepRetprava Says:

    Hi bro.
    I for the first time here.
    Wished to show to you,news Video

    http://audrinapatridgenude.cz.cc/


  297. We’ve been watching Paris Hilton’s BFF. Where do they find these folks? They’re from another world!


  298. [...] also: How Paris Hilton Became Famous – This blog post focuses less on how Paris Hilton parlayed her beauty into fame and more on [...]

  299. tntgal Says:

    what if ALL celebrity sites could help worthy causes, like fighting cancer !?

    i.e. instead of only a few

    http://tntgal.wordpress.com


  300. SIEMPRE DE LAS PERSONAS GRANDES, SE APRENDE MUCHO.SU IMAGEN , SU SISTEMA DE VIDA. EMESRSON DIJO: PARA ESTAR DONDE ESTOY, ES PORQUE ME HE SUBIDO A LOS HOMBROS DE GIGANTE. LOS FELICITO , SIGAN SIEMPRE MAS ADELANTE.ESA ES LA META DE NUESTRA VIDA. Y TTODOS LO PODEMOS HACER.
    TODO COMIENZA CON UN POQUITO DE AHORRO DE DINERO Y EN TERMINO DE 40 AÑOS , TIENES UNA CONQUISTA Y UNA FORTUNA.
    CLARO SI TE LA ENSEÑAN TUS PADRES, ES ADELANTO PARA LOGRAR ESA META. ” NUNCA EMPIECES TARDE, PARA HACER LO QUE DESEAS EN ESTA VIDA” EL TIEMPO ES ORO, APROVECHALO EN COSAS POSITIVAS. BUSCA AMISTADES EXELENTES QUE TE DEN BUENOS CONSEJOS,QUE NO SEAN FANATICOS EN NINGUNA CREENCIA. AFECTISIMO , JORGE ARTURO MORALES DE COSTA RICA. GRACIAS POR LA OPORTUNIDAD DE COMUNICARME.

  301. Gabriel Says:

    I love you Paris!!!! You are the best in the world.


  302. Paris is a girl who for sure did not work hard for her money. Is it right that her grandpa would rather leave his money to charity than leaving it to his family.

    Thats they way I would do if I had money and my daughter would be like paris…

  303. Prudence Says:

    Paris is famous for having her twat plastered in every horny male teen’s computer screen.


  304. Been looking at doing some SEO and improving the design on my site for a while, so this post has been really useful. Clear read also, so thanks!

  305. Real Says:

    This is a dumb article.The reason for her success – she is the heiress of a multi-million dollar hotel.She was born into wealth and riches – you should know this by now.If you have the money,you can do anything,including getting on the first page of Google.A rich dumb person can achieve great things,simply by hiring the best people to do the job for him – duh

  306. Real Says:

    Maybe my first comment was too harsh,but given her background,would she be famous and successful if it wasn’t for her aristocratic background? Would she have gone out and worked harder to rise above mediocrity and poverty,and prove how smart she is? The truth is we dont know how much she paid for all those linking strategies – people like her can easily fork out $10,000 without a sneeze.Give me a break.

  307. cityville Says:

    here and there and I am fortunate to report this newest blog post is frankly fairly good and extensively better than half the various other poor quality stuff I read today

  308. Cem Says:

    He has a great physics innate beauty of the human very nice görünüyo What should we wear yakısıyo


  309. [...] הם כנראה עוד לא למדו, שבשיווק מה שעובד זה דווקא לפאר ולפרגן לאנשים אחרים ולא את עצמך. [...]


  310. [...] you throw off links you get some love for it from your fellow webmaster, but no publishers like a PageRank black hole [...]


  311. [...] you throw off links you get some love for it from your fellow webmaster, but no publishers like a PageRank black hole [...]


  312. [...] you throw off links you get some love for it from your fellow webmaster, but no publishers like a PageRank black hole [...]


  313. [...] you throw off links you get some love for it from your fellow webmaster, but no publishers like a PageRank black hole [...]

  314. Risky Rily Says:

    Shes a slut I used 2 be her bestfriend and she was ok at first but we started 2 have a sexual relationship and all she wanted 2 do is eat me out eat me out damn I got so ****** sore and that’s all she wanted from me fuck her 2 hell
    All she wanted was 2 taste my ***** and she will take her own selfish pleasures my note 2 all the young girls out there be careful on what kinda person you hang around it might be a slut like her girls please listen always listen if you follow my steps I would be your hero and you would have thee best life I garenty


  315. [...] you throw off links you get some love for it from your fellow webmaster, but no publishers like a PageRank black hole [...]


  316. Paris is famous for making a big life with daddys money. Its everybody’s dream to have so much money and dont care about nothing else…


  317. Paris Hilton is a pop idol and every time she do something paparazzi’s get crazy! Everybody want to be like her…


  318. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) – article about how being a platform (ie: someone who freely links out) makes it easier to become an authority. [...]


  319. 30. I have been surfing online more than 3 hours these days, but I by no means discovered any fascinating article like yours. It¡¦s lovely worth enough for me. In my opinion, if all website owners and bloggers made good content material as you probably did, the web might be a lot more helpful than ever before.

  320. the weird guy in the corner Says:

    i hate this chick as much as the next person, but i gotta admit, shes pretty smart…..thats hot LOL

  321. John Caine Says:

    She went out for a beach party with some kind of Advanced Elements Advancedframe sponsered gig. This girl gets paid thousands of dollars just to go to a club.

  322. Eric Catlapp Says:

    On my watersports blog we discussed that anyone can be famous,

  323. Eric Catlapp Says:

    especially when they are on tv and every magazine. Just being in the lime light makes one seem of importance.

  324. John Caine Says:

    I heard about the Advanced Elements AdvancedFrame sponsor thing, I still think she’s hot though.

    My buddy able went to a party and met her, said the ditsy thing was a hollywood act and that she is really down to earth.


  325. Well she’s hot and rich, and socially taboo. Not to mention a paparazzi sideshow, she is famous because our media makes her so. If they decided to make her disappear from there media and magazines we would never hear about her.

    The only reason she is famous is that we take pictures and write stories about her, I’d rather take about her watersports blog or treasure hunting!

  326. Eric Catlapp Says:

    Take any person with a famous last name and be moderately attractive start acting scandalous and WALA! fame. Just like reality TV “actors”.

  327. test1067 Says:

    Very interesting points! Enjoyed reading every bit of it.

    Andrew

    how to get rid of man breasts


  328. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) – article about how being a platform (ie: someone who freely links out) makes it easier to become an authority. [...]


  329. [...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) – article about how being a platform (ie: someone who freely links out) makes it easier to become an authority. [...]

  330. Tim Says:

    I love this. Fantastic, this is a new way of getting my name out there for me.

    Thank you.

  331. any Says:

    Jealousy DOESN’T count!!!!!!!!!!

  332. Paris Hilton Says:

    Jealousy is the ugliest trait!!!!!!

  333. Lindsay Lohan Says:

    Don’t be jealous guys!

  334. Paris Hilton Says:

    Yeah, Lindsay Lohan is RIGHT!

  335. Teodore Says:

    marketing by generosity.. who would have thought ?

  336. whiteskyline Says:

    Wow, that really is quite genius. Great forward thinker, intentional or not.

  337. eksper Says:

    Had the opportunity to review your site, you can share a little bit more up to date.Have a wonderful site. Thank you.


  338. This post is very interesting. You have a very good point here. I agree. :)

  339. tiffany rose Says:

    facebook me yeah – tiffany may rosianna xxxxxxxxx.


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