Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)
I’m amused by Paris Hilton.
If Madonna was Marketing 1.0 then Paris Hilton is Marketing 2.0.
She’s a real life version of what value is and how it is created today.
Every web developer should pay attention to her.
Here is a copy of what Paris said after her recent arrest for DUI.
“I had one margarita (and) was starving because I had not eaten all day,” she said. “Maybe I was speeding a little bit and I got pulled over. I was just really hungry and I wanted to have an In-N-Out Burger.” (source)
Did you notice that?
If not read it again and think.
See it now? (the unpaid product placement)
That’s the real reason Paris Hilton is really famous. Because she is the queen of links.
When Paris first came on the scene with her own user generated sex video she used that attention to create a career. Here’s how she did it.
Though she hired a publisist to get her on Page 6 She never really talked about herself. She talked about other people. She would mention the designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of any return. She just threw out links.
It didn’t take long for designers and club owners to realize that Paris Hilton was a walking billboard. So they embraced her. She paid attention to them, so they paid attention to her.
The most valuable commodity today is attention. And there are many ways to get it. From sex videos to stupid pet tricks to talking bad about Muslims. The real trick is what you do with it once you have it.
What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And it’s been profitable.
Here’s what’s amusing to me though.
Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube.
Paris Hilton has gotten so good at garnering attention for others people are now using the fact that she doesn’t visit as a marketing tool.
In a world where any attention is valuable Paris can’t lose.
And won’t be disappearing anytime soon.
September 18, 2006 at 11:42 am
dude this is fucking brilliant.
September 18, 2006 at 11:50 am
I agree. I hate Paris but I think you are absolutly right on this.
Nice.
September 18, 2006 at 12:07 pm
Shouldn’t she had been linking to Carl’s Jr and not In-N-Out?
Whip it good, indeed.
September 18, 2006 at 12:08 pm
Yes, she’s growing stronger now.
Yours truly / Satan
September 18, 2006 at 12:32 pm
Satan, thanks for dropping by. Any chance I can renegotiate that contract?
September 18, 2006 at 12:53 pm
[...] Chartreuse have an extremely insightful post on why Paris Hilton is such a phenomenon. [...]
September 18, 2006 at 1:23 pm
My 16 year old daughter is trying hard to be the Australian Paris.. and has changed her name to Paris.. so her name is now Paris Skilton.. see her controversial website..
http://www.shamozzle.com/TheAussieParisNudeAt17Vote.html
September 18, 2006 at 1:33 pm
[...] [link][more] [...]
September 18, 2006 at 1:41 pm
I dont think she’s famous.. I think there are way to many people in this country/world with f’ed up priorities.
September 18, 2006 at 1:54 pm
I agree with your comments and whilst it is a good link-building strategy for a web site I’m not sure how you’d also then avoid the ’self-promotion results in failure’ trap that you mention. If a site promotes other sites and products, it gains notoriety and prominence but are you then able to market your original content successfully?
Do you then need to have a two-string approach to your marketing? Site #1 acts as a Paris-Platform, linking to all and sundry whereas Site #2 is your real site and is merely cross-referenced now and again from Site #1.
Paris is good at promoting herself as a two dimensional billboard but not as a book, or somebody with “content”. Therefore, how could a web developer do what Paris can’t do, i.e. turn empty into valuable content.
September 18, 2006 at 2:09 pm
SKILTON, you’re one of the world’s worst parents. You even acknowledge that the site is contraversial. You’re sick.
September 18, 2006 at 2:10 pm
dude you are reading too much into it.
she’s just a talentless cocksucker, nothing more and nothing less
no need to try dreaming up a theory to explain it
September 18, 2006 at 2:30 pm
Is this Paris Hilton in this ad.. http://www.shamozzle.com/Cybersex.html ??
September 18, 2006 at 3:08 pm
Isn’t the search engine model a more powerful and scalable model for what you’re talking about? Sure, salatiousness will get you attention and that’s not new. I think her position a lot more about branding.
September 18, 2006 at 5:34 pm
[...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) I’m amused by Paris Hilton. If Madonna was Marketing 1.0 then Paris Hilton is Marketing 2.0. She’s a real life version of what value is and how it is created today. Every web developer should pay attention to her. [...]
September 18, 2006 at 6:14 pm
I disagree, but I think that Paris and Britney did hit hard on the spot: “she is hot AND dumb enough to get”
Because there is a lot of hot chicks but the ones that make you horny are the ones that you think you can get easily.
September 18, 2006 at 6:22 pm
Quite frankly you may be one of the greatest idiots know to mankind.
September 18, 2006 at 6:34 pm
I don’t understand all the fuss. She’s a dog.
September 18, 2006 at 7:18 pm
Interesting - you’re sucking in eyeballs, riding the Paris dragon
September 18, 2006 at 7:28 pm
How ironic is her new music video.. “”Stars Are Blind”… http://www.shamozzle.com/ParisHiltonStarsAreBlind.html
..very appropriate considering her recent drink driving episode!
September 18, 2006 at 8:06 pm
Let’s not forget the T-Mobile hack that happened to her phone. No harm done to T-Mobile, and now the whole world knows that she uses a Sidekick…
September 18, 2006 at 8:06 pm
You do have an eye for beauty, or lets say, what makes a beauty into Marketing machine
September 18, 2006 at 8:08 pm
Thats hot.
September 18, 2006 at 8:10 pm
That’s Hot.
September 18, 2006 at 8:13 pm
[...] What can Paris Hilton teach you about marketing and publicity in a “post-Madonna world.” These guys have a theory. [...]
September 18, 2006 at 8:17 pm
[...] “Though she hired a publicist to get on Page 6, she never really talked about herself. She talked about other people. She would mention designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of return. She just threw out links. [...]
September 18, 2006 at 8:33 pm
I don’t know … I’m not sure if being an attention whore is good advice for web developers. There’s one thing about getting attention … but it’s entirely different when no one actually likes you.
September 18, 2006 at 8:35 pm
zahid Says:
(September 18th, 2006 at 8:06 pm)
“You do have an eye for beauty, or lets say, what makes a beauty into Marketing machine”
I’m glad you liked the marketing concept Zahid.. it’s a bloody little beauty.. not bad for an Aussie Yobbo Truckie.. and it helps with my World Record Attempt.. check this out..
http://www.shamozzle.com/Mervs200MillionHitHomepage.html
September 18, 2006 at 8:36 pm
It seems to me that the posts by merv skilton are nothing more than marketing for his video site, the site he posted uses the attraction of Paris and also the controversy orf underage/illegal photos of “his 16 year old daughter” this is nothing more than a ploy to send traffic to the video site ( which i’m not even going to mention the name of)
September 18, 2006 at 9:06 pm
Paris Hilton the Link Magnet
A bit of irony in this one, as this blog’s entry on Paris Hilton got me to click on the link, read the article, and now comment on it myself. The basic crux of it is that she’s great at getting attention, and once she has attention she is s…
September 18, 2006 at 9:11 pm
Your looking into this WAAAAYYY to deep. Have you ever seen how Paris acts in real life? Do you think she was actually smart enough to say “Hmmmm I better give In-N-Out product placement in my statement.” HELL NO!!!!!!
Paris is making tons of money because shes gorgeous and has very smart people behind the scenes who promote that in tons of different ways.
September 18, 2006 at 9:12 pm
I’m amused by Paris Hilton too.
September 18, 2006 at 9:12 pm
Yes Wallace.. you are right on the money.. the things one must do to bring 1000’s of new visitors to ones site…thanks to The Aussie Paris ..but I also always keep them entertained in return!..
Ooo Roo & Cheers from BiG MERV
http://www.merv.com.au
Melbourne Australia
P.S. GREAT PAGE CHARTREUSE.. how about an editorial special on The Aussie Paris?.. who’ll soon be heiress to the proposed chain of Skilton Motels.
September 18, 2006 at 9:14 pm
Paris Hilton is one seriously smart marketing wiz.
September 18, 2006 at 9:17 pm
This is indeed brilliant. Before, I never understood why Paris was ‘famous’, she didn’t seem to do anything. I guess the ‘linkage’ is just subtle enough to work (or I simply don’t care).
September 18, 2006 at 9:25 pm
This is really, really interesting. Especially because I’m trying exactly the same thing with a wiki based, free internet directory (I’m giving away SEO friendly links in a wiki, with the hopes of getting attention in return). It’s working out pretty well so far. Anyway, it was really neat to see the dynamic spelled out.
September 18, 2006 at 9:27 pm
What an analogy for us - and in a way that kept me interested not only by the dialoge but the imagery as well. That’s Hot!
September 18, 2006 at 9:28 pm
[...] Why Paris Hilton matters [...]
September 18, 2006 at 9:38 pm
Hey. I want to marry her!
September 18, 2006 at 9:41 pm
[...] No, seriously. This is pretty insightful. [...]
September 18, 2006 at 9:47 pm
[...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) She’s a frickin’ billboard. MAN do I envy her. Except, you know, the billboard thing. (tags: social marketing) [...]
September 18, 2006 at 9:49 pm
answer this, if her dad wasn’t rich would you have heard of her?
September 18, 2006 at 9:54 pm
[...] I came across this great analysis article on how Paris Hilton is so successful and what we the marketing people can learn from her. Here is the original post Paris Hilton knows how to market and we can learn a thing or two. [...]
September 18, 2006 at 9:57 pm
MERV !!! I clicked on the link to the UGLY BASTARD on your ‘daughters’ page…….Merv you are a piece of work…..you will go to any lengths to get another page load you scamming bastard ….ps…love the sHaMoZzLe ViDEO VAULT
>>> http://www.sHaMoZzLe.com/VideoVault.html
September 18, 2006 at 9:57 pm
Brilliant on so many levels. Thank you for a great entertaining read.
September 18, 2006 at 10:02 pm
[...] On Paris Hilton, I bump into a blog entry about her. The blog is called chartreuse(BETA). Paris Hilton help to promote people’s product and services without expecting returns. Whoa, unbelievable. Click Here to read about it. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
September 18, 2006 at 10:02 pm
This is an up and coming Paris Hilton in the making.. caught flashing by her dad on webcam.. funny and priceless!!! (censoered version if ya worried) …
http://www.shamozzle.com/WebCamFlasherGirl.html
September 18, 2006 at 10:05 pm
[...] chartreuse (BETA) has an intriguing article (via Digg) about Paris Hilton, and how the “queen of links” is her own attention-getting platform; web developers and socialites, pay attention! [...]
September 18, 2006 at 10:06 pm
[...] read more | digg story [...]
September 18, 2006 at 10:25 pm
xOMG u R all dumb!11 paris hilton rules and u All r hat3rs@@!!! get teh Life u jerks!
September 18, 2006 at 10:38 pm
Isn’t there any school today Sugarbee?
September 18, 2006 at 10:45 pm
hEy I think that mErv gUy is smartz *uck paris hIlton Its tHe pAris sKilton tHat gets my voTe…She actually wants to emulate the hilton chick and seems to have the backing of her dad…go figure????
http://www.shamozzle.com/ParisHiltonStarsAreBlind.html
September 18, 2006 at 10:57 pm
want to see the ultimate anti-paris hilton site ? well then http://www.cutebanana.com
you have been warned
September 18, 2006 at 11:02 pm
Awesome deduction and inspiring thinking!
September 18, 2006 at 11:41 pm
Excellent commentary & analysis of the Paris Hilton phenomenon.
September 19, 2006 at 12:02 am
[...] I clicked and waited mere milliseconds for Digg to pop-up on my primary monitor, an awesome Gateway HD FPD2185W. I read the comments on Digg and quickly had Firefox whisking me away to chartreuse’s Beta blog. As the post came up, I decided a late-nite snack was necessary to accompany this mix of marketing saavy and Paris Hilton photos. [...]
September 19, 2006 at 12:17 am
Great analysis. I really enjoyed the post… I suspect you could make the point that Google’s PageRank algorithm works based on this Paris Hilton technique. The more people link to your blog, the better off you are in Google’s results… which in the end boosts Google’s image and value.
So does that mean that Google = Paris?
September 19, 2006 at 12:21 am
There are more interesting celebs.. But paris is on top for some time.. indeed nice story.
September 19, 2006 at 1:28 am
Go figure you can be uglery than a dogs rear and dumb as a duck but if you say nice things about other people, thay wil love you. Worked as a kid on the play ground why not as an adult on the strip?
September 19, 2006 at 1:34 am
Interesting concept, but I fail to see how it applies to SEO? I mean she’s a platform, so does that mean that your suggesting webmasters to make their site a platform for other links? Doesn’t sound sensible to me.
September 19, 2006 at 1:46 am
maybe next month she’ll be found coked to the gills and his carrier will have a Moss like boost
September 19, 2006 at 1:53 am
[...] אם מדונה היא שיווק 1.0 אז פריס הילטון היא שיווק 2.0, כך טוען הטקסט הזה בניתוח מב-ריק של תופעת פריס הילטון. בין השאר הוא טוען שההצלחה של פריס הילטון נובעת מאסטרטגיית הפרסום שלה שהיא אסטרטגיה של לינקים, להפנות לאחר, לתת לו תשומת לב. במובן הזה הילטון היא פלטפורמה כמו דיגג או אתהצינור. [...]
September 19, 2006 at 2:03 am
[...] paris hilton is marketing 2.0 - chartreuse [...]
September 19, 2006 at 2:22 am
[...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) (tags: interesting marketing article) [...]
September 19, 2006 at 2:26 am
I think this website is following the same theory that parris had follwed. danm it
September 19, 2006 at 2:27 am
[...] Aveva ragione EmmeBi: Madonna era Marketing 1.0, Paris Hilton marketing 2.0. The most valuable commodity today is attention. And there are many ways to get it. From sex videos to stupid pet tricks to talking bad about Muslims. The real trick is what you do with it once you have it. What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And its been profitable. [...]
September 19, 2006 at 2:40 am
Trouble is, the logic doesn’t work nearly as well for people who aren’t in her situation. She’s a billionaire hotel heiress. She doesn’t need to monetize her fame…just fly around the world having something approximating fun. And if she happens to hit on something profitable…well, that’s cool too, but it’s not really the core objective.
If you could break down her financials, I’ll bet anything that her “I was a billionaire the day I was born” cash flow substantially exceeds her “now I’m a FAMOUS billionaire!” cash flow…if, in fact, the latter is even in the black at all.
Which is not to say that what you’re saying isn’t TRUE…just that it isn’t nearly as RELEVANT as you seem to think it is.
September 19, 2006 at 3:07 am
That’s the most insightful thing I’ve read in ages!
Ninja advertising…
Thanks for the read
September 19, 2006 at 3:16 am
chartreuse: damn deal done, sorry, no rebuy
Yours truly / Satan
September 19, 2006 at 3:42 am
[...] Почему я вдруг решил к этому вернуться? Ответ может показаться немного странным - Пэрис Хилтон. Только что прочитал статью “Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)“, Пэрис занимается тем же самым о чём говорил Роб. [...]
September 19, 2006 at 4:15 am
Is the writer kidding here? Great publicity for her, but don’t think she know much about PHP or JAVA, in order to publicize your site for you.
September 19, 2006 at 4:25 am
Great,
I Like it.
September 19, 2006 at 5:08 am
It’s all true. Great article
September 19, 2006 at 5:21 am
Paris is not to deep…she a classic example of what’s wrong with our society. The rich preach morals to the poor and they act any way they want. She will live forever!
September 19, 2006 at 6:22 am
[...] Why Paris is Famous - spreading the love. That’s hot. [...]
September 19, 2006 at 7:02 am
[...] Chartreuse reflects on Paris Hilton. [...]
September 19, 2006 at 7:21 am
i think she’s brilliant. she finds a way to be in the news just about every day. she manufactures the news about herself. i wouldn’t be surprised if she meant to get pulled over (figuring it’s her first offense) and yet another way to garner attention.
personally, i think she’s a low life. i usually give people the benefit of the doubt, but not in her case. i believe her to be manipulative and shrewd in terms of her own self promotion. she’s just a joke, but see… we’re talking about her so who is more foolish?
September 19, 2006 at 7:30 am
the thing with paris hilton is that ‘everyone’ has seen her naked, ‘everyone’ has seen her pussy, and almost ‘everyone’ have heard her sing. People just want to see her in the news, in the internet, anywhere. That’s why she’s everywhere at the moment. If someone, somewhere is making profit from Paris Hilton for the thing that she that wants to do, then its fine by me ! The world may not be a better place, but it never will.
September 19, 2006 at 7:38 am
[...] Echo Of The Day: What WebDevs Can Learn From Ms. Paris Hilton September 19th, 2006 at 9:56 am by Tony Chartreuse hits the nail on the head with this one. Roll over to his website for his treatise on the following premise: Paris Hilton is famous for the same reasons that YouTube and Digg have been famous. [...]
September 19, 2006 at 7:39 am
great analysis. i’m waiting for the lonelygirl15 one.
September 19, 2006 at 7:43 am
[...] >> Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) [...]
September 19, 2006 at 7:44 am
[...] Hate or not, however — and it’s possible that many people love to hate her, just as they love to hate Jessica Simpson and lots of other airhead “celebrities” — the blogger known as Chartreuse hits the nail on the head with his latest post about why Paris Hilton is famous, and what marketers can learn from her, a post entitled “Why Paris Hilton Is Famous (or Understanding Value In A Post-Madonna World).” As Chartreuse puts it, Madonna was marketing 1.0 and Paris is marketing 2.0. [...]
September 19, 2006 at 7:57 am
[...] http://chartreuse.wordpress.com/2006/09/18/why-paris-hilton-is-famous-or-understanding-value-in-a-post-madonna-world/ [...]
September 19, 2006 at 8:23 am
That’s hot.
The writer is so right.
September 19, 2006 at 8:38 am
“threw out links”, very good idea indeed.
and brilliant analysis btw. this gave me a whole new perspective.
September 19, 2006 at 9:50 am
I think her ‘linking’ skills are complemented by her sex appeal. I don’t see you posting about Star Jones’s wedding.
September 19, 2006 at 10:00 am
Well, yeah okay, but does Paris do poetry?
or does poetry do Paris?
The fact that this post has over 80+ responses says it all.
September 19, 2006 at 10:33 am
[...] Hilton Geheimnis: Eine Stöckelschuh-Plattform die für andere, nur nicht für sich selbst wirbt. Alltag4 Bildung3 Blogosphäre2 Boulevard8 Design3 Geschäft3 Gesellschaft10 Hollywood4 Kultur5 Kurioses7 Marktneuheit9 Medien14 Mode3 Musik5 Politik7 Presse5 Technologie7 Web 2.07 [...]
September 19, 2006 at 11:40 am
Everyone does Paris.
Just watch Last Tango in Paris 2: Butter’s Revenge.
September 19, 2006 at 4:33 pm
[...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) (tags: Marketing ParisHilton) [...]
September 19, 2006 at 4:39 pm
Paris probably made more money by herself than any other Hilton after her grandfather. Now THAT’S hot! Give her some credit.
September 19, 2006 at 7:19 pm
Oh, i do not like her at all, but what you write seems to make some sense
September 19, 2006 at 8:46 pm
Best. Chartreuse. Ever.
Great insights, and I love the touché at the end with the mention of her CD.
Making Paris and the blogosphere analogous…Why didn’t I think of that?
September 19, 2006 at 10:52 pm
[...] Assim como o artigo: O segredo do sucesso de Paris Hilton na web, que já é um dos mais votados no Digg. [...]
September 19, 2006 at 11:59 pm
[...] Earlier today I came across a Chartreuse editorial that likens Paris Hilton’s fame to that of YouTube and Digg. Ironically, several hours later, I found a Forbes.com article describing a deal between Warner Music Group and YouTube that manifests the comparison. [...]
September 20, 2006 at 1:35 am
[...] Paris Hilton is Marketing 2.0 Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube. More of these great thoughts on Paris Hilton at Chartreuse. [...]
September 20, 2006 at 3:23 am
[...] Telling article on Paris Hilton: Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) Wednesday 20 September 2006, 0123 hours Filed under Interesting, Informative · Permalink [...]
September 20, 2006 at 5:42 am
[...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) “That’s the real reason Paris Hilton is really famous. Because she is the queen of links.” (tags: marketing interesting article networking blog social funny) [...]
September 20, 2006 at 5:48 am
“Merv Skilton” and “Tecoma”:
Trevor Upton (SHAMOZZLE-COM-DOM)
1 Oakwood Lane
Tecoma, VI 3160
AU - Australia
+039.7547444
tupton@iinet.net.au
Go get him!
September 20, 2006 at 6:10 am
[...] I’d be inclined to agree with this guy, basically Paris Hilton’s popularity is propped up on the corporations that use her for marketing. [...]
September 20, 2006 at 6:17 am
Char - You always have a way of making issue so clear! Lately, I have been disappointed in several blogs I used to love to read and now I know why. Every one went from a great resource to used car lot. They’ve become obsessed with self-promotion and it doesn’t work. I gave them a little time and then I removed them from my reading list. It’s not to say that some of these sites aren’t offering great products. They just went over a line that - until you posted this - I couldn’t articulate very well. They “Paris’d” themselves!
September 20, 2006 at 6:57 am
This is a load of crap, I’m sorry. Sure Paris Hilton makes money because she’s a corporate whore. But that’s not WHY she’s famous. She’s famous because she’s a party animal, AND, she’s the daughter of a super rich hotel magnate. See, there’s two components here….. rich heiress, and bad behavior. The two things together are irresistible to the media. If you leave out one of those things, you don’t have Paris Hilton.
September 20, 2006 at 11:10 am
Paris Hilton is famous for being famous. A starting position many of us product marketers don’t have the luxury of. She’s “Marketing 2.0″ only in the sense that she’s making an ass of herself, and the Internet loves watching people make asses of themselves. Doesn’t mean they buy what’s she’s selling.
September 20, 2006 at 5:51 pm
[...] Chartreuese gives us Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World). No, don’t laugh when they point out what Paris Hilton does well (no, really): she drops names. What does this accomplish? Everyone loves free publicity, and she gets free stuff in return. [...]
September 20, 2006 at 6:29 pm
She’s even better with a little german engineering.
Joking aside, that was an incredibly insightful post. She absolutely is a platform. I must say that Schrager must’ve preemptively planned that one. Kudos.
September 20, 2006 at 8:20 pm
[...] This is so freaking brilliant, i have no idea what to say. [...]
September 20, 2006 at 9:32 pm
I’ve never read anything that came anywhere near the definition of Grok. Until today.
September 21, 2006 at 9:30 am
[...] The secret, as Chartreuse rather brilliantly explains: product placement. Okay, that and having a ridiculously wealthy family. And being photogenic. And you might try to be a borderline sociopath. Look, you can’t expect us to do all the work for you. [...]
September 21, 2006 at 11:45 am
[...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) “Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube.” Paris Hilton as attention platform for major international brands (tags: marketing parishilton celebrity) [...]
September 21, 2006 at 7:37 pm
February, peeved at Paris, pours
a gloomy torrent on the pale lessees
of the graveyard next door and a mortal chill
on tenants of the foggy suburbs too. - Charles Baudelaire
September 21, 2006 at 8:40 pm
I somewhat agree. Even if she only earns Bad Publicity. that’s still Publicity!
Even if Paris is brimming with haters from all over the world, denigrating her with words like swank, btch, pompous, etc… It still drives traffic, and drives the issue over her, making her inFAMOUS.
Uhm, is that a Paris iPod skin [above]?
Uh-oh, what extensive plastic surgery should i do to make a quaint tool become Paris? Perhaps we can use Paris as an adjective that means “to rehash or modify something to become somewhat snazzy & sensational”.
September 22, 2006 at 3:20 am
[...] Le ragioni del suo successo in questo brillante post. Se Madonna era Marketing 1.0, Paris Hilton è Marketing 2.0. PH è la regina dei links. Dalla sua prima apparizione con il suo “user generated sex video” non ha mai parlato di se stessa. Ha semspre parlato di altri: lo stilista dei sui abiti, i club che frequenta, chi fa i maglioni per il suo cane. Ha sempre lanciato dei link senza garanzia di averne un ritorno. Ma non on c’è voluto molto perchè stilisti e padroni di club capissero di essere di fronte ad un commercial ambulante e ricambiassero le attenzioni. [...]
September 22, 2006 at 8:06 am
Brilliant indeed. I’d always wondered how she became so famous. (Yes, she’s a rich heiress, but there are quite a few of those, including others who engage in antics.)
September 23, 2006 at 8:49 am
ok.. you got me.
Thats one hell of a deduction, and shit! it actually make all the sense in the world.
Congrats on the article, brilliant work, wonder how i can get my banner on her forehead
September 23, 2006 at 10:09 am
Fneh, sound like Paris is a Naturally Born Blogger!
September 23, 2006 at 2:54 pm
[...] Here is the only link to something related to Paris Hilton I will every make (it is really about marketing and networking). [...]
September 23, 2006 at 6:50 pm
[...] O primeiro eu encontrei com o título “Como Paris Hilton pode ajudar no seu desenvolvimento web” (How Paris Hilton Can Help Your Web Development). No mínimo bizarro este título, mas o artigo descreve como Paris Hilton se tornou um outdoor ambulante. Suas atitudes nada convencionais, diria até escandalosas, e todas as “encrencas” em que ela se mete, ela sempre consegue chamar atenção para produtos que estão ao seu redor, porém como em um outdoor, aquelas placas com o número nunca funcionam, e sempre que ela tenta se promover, em livros, filmes etc… o fracasso é quase certo. Por isso o autor lhe da o titulo de “Rainha dos links”, é marketing é uma coisa esquisita mesmo, mas vale a leitura. [...]
September 23, 2006 at 8:36 pm
[...] During more of my meandering time, I wandered across a sharp and insightful post by Prince Campbell at Chartreuse about Paris Hilton’s popularity and value - I highly recommend you read on past this snippet, it’s a good perspective to consider when developing your online presence: I’m amused by Paris Hilton. [...]
September 24, 2006 at 9:33 am
[...] Paris Hilton can teach us something Here’s an article I found on Digg that shows that, despite what many people think, Paris Hilton does have something to teach us - especially Web Developers. [Why Paris Hilton is Famous] [...]
September 24, 2006 at 1:30 pm
Spot on analysis… Paris takes quite a bit of abuse for being a vapid, talentless publicity whore. I’ve been arguing since the first season of “The Simple Life” that she is actually a brilliant, uber talented publicity whore.
September 24, 2006 at 5:45 pm
[...] How can it be that Kevin Rose, Alex Albrecht, and Paris Hilton summed up a great part of what’s fueled my personal success in 2006? I heard it first on Diggnation, but it appears that Chartreuse is to credit with this analyis. Here’s the part that matters in that article: Because she’s actually a platform. Like Digg and YouTube. [...]
September 25, 2006 at 6:51 am
[...] I read an interesting post last week about why Paris Hilton is such a successful celebrity (here). The reasoning being is that she’s one big walking hyperlink. Meaning, all she does is constantly point the reader/viewing/listener to something else. She endorses, name-drops, evangelizes, and critiques other things. Look at the example of her recent DUI arrest: “I had one margarita (and) was starving because I had not eaten all day,” she said. “Maybe I was speeding a little bit and I got pulled over. I was just really hungry and I wanted to have an In-N-Out Burger.” [...]
September 25, 2006 at 7:35 am
I met Paris..she’s a very nice person
September 25, 2006 at 1:20 pm
[...] A surprisingly insightful article on why Paris Hilton is famous and what web developers can learn from that.read more | digg story [...]
September 25, 2006 at 2:20 pm
This is really funny stuff. And the ring of truth is quite audible.
September 25, 2006 at 2:22 pm
[...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) [...]
September 25, 2006 at 6:20 pm
[...] “The most valuable commodity today is attention. And there are many ways to get it. From sex videos to stupid pet tricks to talking bad about Muslims. The real trick is what you do with it once you have it.” - Read the blog… [...]
September 26, 2006 at 4:21 am
[...] 43f Links for Tuesday, September 26th BillMonk Web app for splitting expenses between roommates. Great idea. [via: BB] (tagged: via:boingboing.net webapp finanaces money roommates) Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) “What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself.” via:mathowie (tagged: attentioneconomy branding marketing platforms fame parishilton) “Working and Living Life – Smarter” Conference Dan Millman and I will be speaking at this NC conference in late November. More info and discount code soon on 43F. (tagged: pressrelease northcarolina publicspeaking lifehacks conferences danmillman merlinmann) NPR : Power of GPS Phones Locked Away from Most Users Hackers and Makers want freer access to cool GPS phone features. Fusic LG does a couple cool things with this — but it’s all for-pay AFAIK. (tagged: sprintambassador gps mobilephones) [...]
September 26, 2006 at 9:13 am
Very nice to have a girl who fits in your keyhole…
September 26, 2006 at 10:23 am
I was glad you wrote this post about Paris Hilton - the same statements she made registered with me and I felt the meant something but not sure what - now I have a better understanding. I also like how you tied in the Banksy prank with Paris Hilton’s CD’s.
September 27, 2006 at 9:50 am
[...] Paris Hilton - Marketing Extraordinare! Found this on another forum but none the less the link back has to go to the source Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) chartreuse (BETA) Paris hilton could really be a walking talking billboard..great article..what do you think? __________________ Web Community [...]
September 27, 2006 at 4:00 pm
Wow, this is the best Hilton acticle I have ever read - brilliant!
http://goldcoaster.wordpress.com
September 27, 2006 at 7:04 pm
Well said.
marketing by generosity.. who would have thought ?
September 28, 2006 at 9:04 pm
[...] A surprisingly insightful article on why Paris Hilton is famous and what web developers can learn from that.read more | digg story More: [...]
September 29, 2006 at 12:38 pm
[...] Love her or hate her–Paris Hilton is set to rule the world. She is a brilliant tactican in the marketing world and she will continue to dominate the advertising world as we know. Check out Why Paris Hilton Is Famous. [...]
September 30, 2006 at 1:11 am
Someone needs to edit and kick this guy Skilton out of here. The discussion was based around a fairly good article about Paris Hilton and how she gleams publicity. This guy Skilton who has obviously no respect for his 16 year old daughter and doing his best to cash in on her… the thing is Skilton, yeah people like and hate Paris, but they are not going to go for what is obviously an inferior product..
September 30, 2006 at 9:24 am
Dear Paul..
My daughter asked me if she could pose naked for an art photography assignment a friend of the family is workin’ on.. so instead of sayin’ no, I said I’ll let society decide.. hence this controversial poll & debate >> http://www.shamozzle.com/TheAussieParisNudeAt17Vote.html ..on teenage nudity!!
Regards Merv
October 2, 2006 at 1:44 pm
[...] My friend Chartreuse made it to the front page of Digg with a controversial post on Paris Hilton . It was a good one. [...]
October 2, 2006 at 2:19 pm
[...] Why Paris Hilton is famous. A brilliant deconstruction, although they forgot to mention that she becomes more famous every time something like this is written about her, and someone like me links to it. [...]
October 3, 2006 at 9:52 am
…but do not fail to forget that she is a perfect example of the reason for poverty.
:using, spending, living in excess.
October 4, 2006 at 5:13 am
[...] A surprisingly insightful article on why Paris Hilton is famous and what web developers can learn from that.read more | digg story [...]
October 4, 2006 at 3:27 pm
Hi, can somebody get in touch with her or her agent, and forward her to my MySpace page.
It is a once in the life time opportunity for her to get married in a dignified way.
October 6, 2006 at 12:47 am
[...] É o mesmo glamour que faz de Paris Hilton uma excelente plataforma qualquer marca, produto ou serviço à procura de mídia (relativamente) espontânea. É a sustentação social pela forma, ao invés do conteúdo. O belo anatômico é um modelo social. E, por isso, passivo e, de certa forma, improdutivo. Já a criação é um processo, não tem forma. E, por isso, não pode inspirar o mesmo tipo de beleza contemplativa. É uma diferença de princípios: o corpo como objeto ou como ferramenta. [...]
October 8, 2006 at 2:08 pm
[...] Daniela Cicarelli, sabem que é? Só hoje devo ter visto 4 entradas diferentes no top 10 do wp.com alusivas ao video da daniela cicarelli - sinal da juventude desta plataforma, em que as entradas mais procuradas nos motores de busca, soobretudo as que estão relacionadas com sexo, são mais populares do que as recém-publicadas. Ao que parece a Daniela Cicarelli era uma modelo famosa e desconfio que depois desta produção será ainda mais famosa. Se o filme é o que vi há dias (desculpem mas sou incapaz delocalizar a entrada onde vi o enlance) então tenho poucas dúvidas de que se trata de uma produção de relações públicas - à la Paris Hilton (leiam esta entrada do Chartreuse sobre Paris). Relembro que Paris se tornou uma celebridade depois do video indiscreto ter surgido na internet e que já gerou milhões por causa de uma simples transa. No video que vi de Cicarelli e do seu namorado, os planos surgem de várias ângulos, a imagem é perfeita, esclarecedora o suficiente para que não tenhamos dúvidas sobre a cópula, mas sem jamais exibir as partes intimas de nenhum dos intervenientes. Foda para cibercurioso ver e fazer subir o “preço” da modelo. [...]
October 12, 2006 at 7:06 am
paris got wat u have not
October 18, 2006 at 10:50 pm
[...] Marketing 2.0 is Paris Hilton Has unpaid product placements made Paris who she is? [...]
October 23, 2006 at 7:30 pm
Paris - famous for being famous!!
http://goldcoaster.wordpress.com
October 25, 2006 at 4:42 pm
[...] Descubra no excelente post: Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World). [...]
October 31, 2006 at 9:25 am
[...] There are many things you can learn about search engine marketing from infamous rich girl Paris Hilton, who some have called the Queen of Links. Rand Fishkin of SEOmoz puts it another way - “This falls under my ‘Paris Hilton Law of Visibility,’ which states that even the least attractive content can be the most visible with the right media attention.” As you can see, Hilton’s affect on the marketing world has been noticed. [...]
October 31, 2006 at 10:45 pm
[...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) | Chartreuse [...]
November 12, 2006 at 8:23 am
[...] Paris Hilton nude, just kidding, but it is a fun article on why Paris Hilton is so famous. Linking is the key. [...]
November 15, 2006 at 8:52 pm
[...] Today, I have read some brilliant posts from some old names and new names. I feel totally inspired. Spike, Lindsay, Fred, Chartreuse (an oldie but a greatie) and The Radsters (officially a train out of control ) [...]
December 13, 2006 at 12:32 pm
[...] And of course, Why Paris Hilton Is Famous [...]
December 16, 2006 at 8:32 am
[...] I read this about Paris Hilton and marketing, good read. Posted in Society and Life by Citizen RSS 2.0 Leave YourComment [...]
December 27, 2006 at 2:34 am
[...] Why Paris Hilton is Famous (or Understanding Value in a Post-Madonna World) (chartreuse) [...]
January 15, 2007 at 9:07 am
[...] And as his references to Queen Victoria and the Prince of Wales demonstrate, name-dropping has been a long-time strategy when it comes to publicity. That’s right… Chartreuse didn’t invent it. [...]
January 15, 2007 at 3:18 pm
[...] “If I was not a remarkably modest man, I should probably brag a little, and say that I had done what no American ever before accomplished [by visiting] the queen at her palace twice within eight days.” P.T. Barnum knew the value of personal allies. The fact that Barnum had people like Mark Twain to help him promote his latest efforts demonstrates why having prominent new media friends makes sense in today’s world. And as his references to Queen Victoria and the Prince of Wales demonstrate, name-dropping has been a long-time strategy when it comes to publicity. That’s right… Chartreuse didn’t invent it. [...]
January 15, 2007 at 3:23 pm
[...] Every web developer should pay attention to her. [...]
January 22, 2007 at 3:03 pm
Cze ziomalka lubie twoją nową piosenkę Nothing in This World i masz mój numer gg 8798874
January 22, 2007 at 3:13 pm
Sorki że pisze coś tam chociarz pani i tak mnie nie rozumie a ja angielskiego chciała bym mieć pani podpis (Na zdięcu ze mną) ale szkoda że to się nie może odbyć, aha i przepraszm za poprzednią wypowiedź nieh pani wejdzie na tą stronkę http://oluska-02.jest.in niech pani wpisze co pani myśli o mnie pewnie i tak dla pani nie mam znaczenia bo mówię po Polsku,niech pani wejdzie i niech pani mnie wyszuka na Gadu Gadu oto mój numer 8798874 proszę… Jestem pani wielbicielką
Beata Napierała Opalenica
February 9, 2007 at 4:57 pm
I am 23 live in Pa Bord As hell go insane from nothin to do i whant to do everything that you do it the fun stuff i luv u in every aspect and people like me andu are the gratest but people sill try to brings us down and it could never happen i whant to have vigers sex with all the beutiful angels like u there are some stupid people that are mean but you real can play them assfuckin fool so please take a chance and call and maybe we can meet and go from there . 1717545 6464
February 28, 2007 at 2:32 am
Paris You are absoluteley beautiful in the yellow dress Big Lou
February 28, 2007 at 6:22 am
Thats just the thing about Paris - she networks, and like her or not, everybody notices her. I don’t even like her, but when I see something in the paper about her, I read it, thinking, what has she done now?
March 11, 2007 at 11:20 am
[...] Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) [...]
March 12, 2007 at 9:29 am
[...] You can read it here. [...]
March 13, 2007 at 5:15 pm
leave paris alone why do people pick on her so what if shes famous she done alot she got herself there right i believe there is more to her than just her lookspeople who have bad things to say about celebs dont have lives of there own and thats even sadder
March 17, 2007 at 8:02 am
y do u all hate her she is gawjus and a fabo singer
April 1, 2007 at 6:34 am
[...] a quick google search for “paris hilton linking to people” and I found it: Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World). That’s the real reason Paris Hilton is really famous. Because she is the queen of links. When [...]