Anil de Mello’s Rocketboom problem (Or the old media skill that’s not going away)
I like Anil de Mello.
He has vision.
While most of the internet was focusing on building blog networks Anil decided to build a video network.
How successful has Anil been?
The chart above compares the traffic for the past 3 months (via Alexa with MoBuzz in blue) with the gold standard Rocketboom (red on chart). Not bad.
But Anil has a problem.
A problem big enough to threaten the entire MoBuzz brand.
It’s also one Andrew Baron, the producer of Rocketboom, has faced before.
On Friday, June 15th of this year, Karina Stenquist left MoBuzz to “read books” (among other things.)
Karina was the face for the English version of the show.
Just like Amanda Congdon represented the brand for Rocketboom, Karina was the brand for MoBuzz.
She helped create what is now the ubiquitous online video chick. Cute. Geeky. Smart. Funny.
Just like the fans took to Amanda, the MoBuzz crowd took to Karina.
But unlike the way Andrew was able to keep Rocketboom plugging along, Anil’s english version of MoBuzz went into a tailspin.
His new host, which was introduced on Karina’s last broadcast, didn’t jell with viewers.
That left the show without a host.
Which meant no new shows.
A quick look at the comments gives the a taste of the frustration level among viewers. There hasn’t been a new show in almost two weeks and the viewers are getting restless.
One of the problems, of course, is that the the MoBuzz shows are shot in Madrid, Spain. It’s hard enough finding cute, smart, funny, tech savvy hosts in the US.
Trying to find english speaking ones in Madrid is even harder.
Anil pointed out as much in an email response to me in regards to the future of his network.
Anil also told me that the new host will debut on Monday. Unfortunately, he told his audience the same thing two weeks ago.
The web buzz is that he does have a new host this time and her name is Osiris.
Hopefully she can save the English version of the promising network.
Despite all the skills this new media age is destroying, Talent Management is not one of them.Explore posts in the same categories: new media, MoBuzz, Rocketboom, Amanda Congdon, Andrew Baron, Talent, videoblogs, picturephoning.com, valleywag, meme.ca, BioNet Hazardess, dembot, madrid, Anil de Mello, alexa, vlogs, Karina, Karina Stenquist