You Get What You Give (Or How To Totally Screw Up The Greatest Event In The World)
NBC totally blew the Olympics.
A world-wide event.
One of the last global touchstone events left and NBC treated it as some sort of private party.
There was no reason not to stream every event live online.
CBS had already shown everyone how to handle big time sports events.
The fact that NBC didn’t just shows their complete ineptitude at understanding today’s audience.

Jones was leading the race when she tripped over the second-to-last hurdle, ending her hopes for a medal
Let it go.
Instead of letting audiences feed the hype of the Olympics they stifled it.
They sent out Cease and Desists letters to people who posted copies of their broadcasts (I know this because we at Instablogs got one for posting an Indian native winning a wrestling event).
The fact that they made so little money on this thing is apropos.
You get what you give.
Tags: cbs, Live Streaming, Medals, NBC, NCAA, olympics, Phelps
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August 24, 2008 at 11:45 am
that picture of phelps mom is hilarious.
good post
August 25, 2008 at 2:40 pm
I couldn’t tell whether it was China blocking certain events and forcing delays or NBC narrowing it’s coverage to seemingly nothing. Poor Jim Lampley. Seems China is doing better at opening up its media compared with the US’s attempt at shutting ours down.
Did you check out that award I passed along to you?
Peace.
September 26, 2008 at 11:34 pm
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