Can This Network Be Saved? Know More Media
The most worthless thing in the world is probably a used greeting card. Except to the receiver no one else has any interest in it.
We are moving toward a valueless society. And the more worthless you become, the more valuable you are.
This blog is worthless to 99.99999% of the people who are on the net. It’s geared specificly to those who manage internet media networks.
It’s not targeted.
By being hyper-targeted (if I do my job right) it can become the resource for those who manage blog networks. And by it being hyper-targeted it becomes more valuable not only to it’s select group of readers but also to advertisers.
I bring this up because I’ve been spending the last couple of days looking at Know More Media. They are creating a large, valueless, network. But is it valueless enough?
Know More Media (KMM) consists of over 40 targetted sites. They cover sites which range from Advertising to Operations.
The basics are covered nicely.
The sites looks good. I’m one of those people that thinks design doesn’t really matter unless it’s bad. KMM doesn’t have that problem. It’s simple and clean and easy to navigate.
But the site can be improved.
If you run a hyper-targeted site it’s important that you create some sense of community. You have to get your readers involved in the game.
Here’s something they should steal from big media. If you pick up any trade magazine you always notice some feature or article about someone in the industry.
What I try to do is everyday get someone from the industry involved in the site. I interview them. I post their pictures. And they tell their friends in the industry and suddenly more of my targeted audience discover the site.
KMM’s sites don’t do this and need to. But that’s easy.
Another problem they have is the lack of writers. If I were them I would approach people in the industries where they need help. I did a simple search in Google groups for pharmacy and got a list of a bunch of people interested in the topic. Join some and post an ad for a writer.
A bigger problem is that with so many sites dealing with advertising must be a major problem. They have (the dreaded) adsense ads but their is so much more money to be made if they get rid of those ads. They need to read this.
So can this network be saved? Maybe.
They seem to have the content problem similar sites have under control. What they need to do now is FOCUS on the advertisers. With the huge number of sites it may be time for them to outsource a sales staff. (more about how to do that before the week is out.)Explore posts in the same categories: advertising, blog media, blog networks, content, design, google, Know More Media, money, SAVE THIS NETWORK, writers