Why Angelina Jolie’s Sex Life Is Important To Your Network
Contrary to popular belief the easy part of any blog and/or blog network is monitizing it and making a little money.
The hard part is finding readers.
umair over at BubbleGen (those on my blogroll are must reads, people) came up with the reason over a year ago.
The price of finding a new blog is costly. It takes time and becomes harder as more blogs appear. Who’s good? Who’s bad? And how do you know?
Here’s what Umir pointed out:
“What this means is that reputation effects are a key market structure of the blogosphere – because they slash search costs. You might not read bubblegen if only Om mentions it – but if Om, Battelle, Wired, and BoingBoing mention it, you’ll probably give it a chance. The probability of this being a good blog (and thus expected value) jumps discontinuously – not linearly – with each repuational signal the market sends you.
But the odds of this happening are pretty low – even if your blog is great, sending this many signals is combinatorially complex. It doesn’t (and won’t) happen often. What all this really means is that the blogosphere will ossify – it will get and stay locked into winner-take-all dynamics. Especially as the number of bloggers increases massively more than the number of readers.
So how are people going to find your network?
SEO and the like will only help you so much if you are trying to monitize something as common as Angelina Jolie. Who’s not talking (or thinking) about her?
That’s why I think it’s important that you make the blogs in your network as targeted as possible. They need to be absolutely worthless to the vast majority of people.
Don’t talk about Angelina Jolie. Talk about something even more specific. Dedicate the site to just her movies or just her hairstyles or just her sex life.
Because the smaller the audience the louder you become.
It increases the value of your content not only to your readers but also to advertisers looking to reach specific niche markets.
Good.Explore posts in the same categories: advertising, blog media, blog networks, hype, sex, Weblog