The World is Flat and Everyone’s an Army Of One
Here are the things all you wannabe media tycoons need to know. Thank me later.
The mainstream is dead. It has been dead for years but some folks are still getting this news late. If you want to put up good numbers with ANY product you gotta hit your core audience first and hit them hard with something they LOVE. Let them spread the gospel. For an example please see:Any successful product/movie/album of the past 3 years.
Do not bother getting attached to anything. This may seem a bit depressing but it’s the truth. People lived their whole lives thinking the world was flat. They killed people who thought different. Now why in the world would you think we are any smarter today? We just started letting Gay and Black folks sit at the big table. If we can’t get things right with humanity it’s probably safe to assume that the new shampoo you swear by isn’t as good as it claims or will be.
We are becoming a world of tribes. Small groups of people who have some real strong core beliefs. That core belief could be that Jesus is coming back to save us or that TiVo is the best thing to happen to television. You can belong to more than one tribe but you will not have much patience with tribes you don’t agree with. It’s kinda ironic (in an alanis morissette sense) but the truth is that the more connected we become the farther apart we become because we will gravitate to those like us.
What does this have to do with your network?
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