How Much Is “Blog Herald” Really Worth?
Matt over at Blog Network Watch (the only place to get consistant blog network news) reports that Blog Herald is up for auction over at Sitepoint. It seems the $72,000 bid didn’t go through so now it’s back up on the block.
Here are the basic stats (that Jeremy gives) on the site:
Age of site (months): 36
Monthly revenue: $2000.00
Typical monthly revenue streams:
Google/ YPN; $400-600
Direct ads: average $100 per month
Performancing: $325 gross (direct ad sale)
Monthly page views: 750000
Now looking at those numbers 1 thing jumps out at me.
1. Duncan is obviously not a good salesman. For those pageviews he should really be making more money. Somebody call Andy Hagans. Fast!
But the real question is, what is the Blog Herald website worth?
Well if you are thinking about bidding here are some things to consider.
Unlike other media publishing buys you are not buying any subscriptions. You literally have no guarantee that when the top guy bails the readers won’t either.
There are no guaranteed advertisers. Meaning no guaranteed money from that end either. (But that could be a good thing.)
But you do have a “brand name”.
That is all that you are buying. But it’s a pretty valuable name in the blogosphere. And that’s where the action is.
I really think that Jeremy and Duncan could have gotten a better price (and no price has been settled yet so I know this is presumptious of me) if they would have kept the sale secret.
Who would/should be interested in this “prime” piece of internet real estate? Try any of the different Blog networks out there or even better yet, one of the many old media companies trying to put their foot in the internet door.
I think Duncan could have walked away with a sizable booty and stock options if they would have kept quiet and approached some old media folks about the sale. (Of course, it’s comfortable for me sitting here in the armchair quarterback role). And maybe they did, meaning the value is really low.
Now according to the auction notes you can skip the auction and be the first person with $50,000 and own yourself this piece of internet real eastate.
I think they are selling themselves cheap. Blogs are multiplying like rabbits. There are websites on every corner meaning that the value of a popular one should increase.
Plus, it seems Duncan is not a good salesman. The new owner should dump all that adsense/network ad noise and find one or two sponsors for the whole site. (Of course the people in the perfect position to do this would be an old media company.) They could get $4000-$5000 per month easily.
Duncan. Tell someone call the New York Times or The L. A. Times or any of those old media stalworths looking to get into the internet game. Tell them you want $100,000.00 in stock. And you’ll stay on for a year.
[ Reloaded: I think I should explain why I put the price so high.
1. If it is sold to an old media company it would give them a valid entry into the blogging world. Imagine the NYT (which just introduced blogging) was to also own the “blog site of record“. Perfect fit. They can promote there own blogs. Keep Duncan to keep the transition smooth and their stock would go up on the annoucement alone. More than enough to pay the low price.
Now if this is to be sold to an individual then it is no where near as valuable. Maybe 25 grand. You can use it to promote other sites on your network (if you have one) or use it as a cornerstone of some kind of content producers network but other than that….]Explore posts in the same categories: advertising, Andy Hagans, b5media, blog media, blog networks, content, Duncan Riley, old media