Are Your Media Products Platforms?

In an interesting article on why Steve Jobs should not be in charge of Disney I read The Best Paragraph Of The Day

 In a world of scarce attention, creators of media products will need to compete with those who re-conceive media products as platforms.  What is the difference? Products are designed to be used on a standalone basis – you buy it and you view it or listen to it in the specific way the content creator intended.  Platforms are designed to be built upon – they create opportunities for the original creator, third parties or the customers themselves to extend, enhance and tailor the content in ways that the original creator never anticipated. Offered as a platform, content can create far more value than any equivalent standalone product.

 

Explore posts in the same categories: blog networks, content, research

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