Links To The Future Of Advertising
I’ve been doing some thinking about advertising.
As regular readers know I’ve been a big critic of adsense and the like. My opinion on that hasn’t changed.
I performed a half-assed advertising experiment here which wasn’t to successful for the advertiser.
People are doing a lot of thinking about content and platforms and “edge competencies”.
People are creating a lot of cool stuff and grabbing a huge amount of users.
But users do not equal audience.
How do you leverage your audience for advertisers?
In a world where everything else has changed how come no one I can find has really put any thought into changing advertising?
Ads are usually ignored.
I ignore them.
You ignore them.
Everybody else does,too.
How do you make them un-ignore-able?
In our quest to make compelling content we need to also think about ways to bring value to advertisers without alienating the very audiences they came here to get.
Somebody, somewhere, online has to be thinking and writing about this stuff.
I’m looking for links.Explore posts in the same categories: advertising, blog networks