Duncan And Jeremy’s Attempt To Destroy The Blogosphere
There are only 3 things which today’s probloggers should be concerned about today.
- Try to get the major search engines to fix the glitch which allows scraped content to be given higher priority than the original.
- Finding ways to make money without becoming an employee of Google
- The sale of the Blog Herald
This post is about number 3.
The sale of the blog herald is important because it will be one of the measures to with all blogs valued. If the sale closes with a price of about $25,000.00 (my prediction) it will be detrimental not only to blogs and blog networks but also to the fledging blogging industry.
Blogging daily is work. There are only so many ways I can tie in people overdosing on my couch and Liv Tyler to how to build successful networks. If the Herald is only worth $25,000.00 then this site would be worth…(I don’t even want to think about it!).
The Blog Herald is worth a lot more than $25,000.00. An advertiser just bought a weeks worth of advertisement on the videoblog Rocketboom for $40,000. In that week they will reach about a million people.
At the going price they could have purchased the Blog Herald for that amount, filled it with ads and reach the same audience for a year.
Here’s what they need to do. Now.
- First they need to leverage their network. Everyone knows, in the back of their minds, that the Herald is for sale. Few, though, have thought about the implications of blogging as a business, if it is sold for next to nothing. Jeremy and Duncan should send a few reminders out to folks reminding them about the sale and to blog about it’s implications.
- This is the age of noise. Whoever is running the show needs to hire a publicist and fire the one working now. The sale of the Blog Herald is news. It’s important. Big media needs to realize that and be talking about it.
- Sell it on ebay not Sitepoint. Sure all the webmasters buy off of sitepoint but that is not your audience. You want someone who looks at the Herald as a media play not as a website play. Website owners on sitepoint only care about adsense returns. Fuck that. You need someone who sees the entire board and can capitalize on it. The retired advertising exec who can turn the Herald into a goldmine is not going to find the Blog Herald on sitepoint. Plus people have sites dedicated to nothing but interesting things for sale on Ebay. Things like that are things picked up by the media which will only drive attention and a higher pricetag.
- Advertise the sale on the Blog Herald itself. Have your readers send in testimonials on why they love the site and how it has helped them. Post one of them a day to your site so people checking out the site to buy it can see the committed audience you have. It might even convince on of the readers that the site is worth far more than what folks are paying.
- After the sale paypal me my 5% commission 🙂