How A Trip To The Circus Could Save Your Network
The thinking of less successful organizations is often dominated by the idea of staying ahead of the competition.
In stark contrast, high growth companies pay little attention to matching or beating rivals. Instead they seek innovation to make their competitors irrelevant.
Take for example Virgin Atlantic Airlines. They got rid of first class service and dumped the savings into cool stuff for everybody else on the plane.
Or Cirque du Soleil. In a time when going to the circus meant you were crazy they redefined the entire market aiming the circus at the high-end crowd.
They didn’t give a fuck about Ringling Bros.
They completely ignored them and followed their own vision of value for their customers.
The Blog Network market is filled with followers.
J-Cal had a bunch of networks, everybody tries to get a bunch of networks.
9rules has private communities, everybody else wants their version of a good-old-boys club.
The successful, the people who will end up dominating won’t be the followers.
It will be the ones brave enough to follow their vision and create the best value for the audience.
Anybody doing that now:
9rules completely ignores critics and continues on it’s merry way.
BizNicheMedia is definately innovative by outsourcing what is usually a blog’s core competency.
wurk is taking it’s blogs local.
What are you doing?
Explore posts in the same categories: 9rules, Andy Hagans, BizNicheMedia, blog networks, communities, hype, wurk