The 9rules Guide:How Not To Kick Your Girlfriend Out Of The Band
Some people don’t take rejection well.
One day I came from 16 hours of work and found my apartment empty except for my Playstation2. It seemed my girlfriend had moved in with my cousin and they ‘freed’ my belongings.
After endless bickering I finally took my girlfriend’s name and picture and had it printed on 144 T-shirts with the word WHORE underneath in big bold letters.
I then had the newspaper guy drop them off at every apartment in her new complex.
As she learned, there is a wrong way of kicking people out of your band, your life or your network. 9rules is today’s case study of the wrong way.
Let’s examine what not to do:
When Paul Scrivens, 9rules CEO, wrote One Content Network Please, I thought it was brilliant.
It made sense to me.
You’re either for us or against us.
Ride or Die.
And I thought the please was a nice touch.
But then I noticed something.
Obviously the point was to dump people associated with Blog Media/Erati whatever.
He should have just stood up and said that.
What people want in leaders (since he asked) is authenticity.
When you give doublespeak as if you are the President of the United States then you end up looking like The President of the United States.
And nobody wants that.
Let Beyonce Be Beyonce
When there are problems with the ship people really don’t want to hear from the cruise director.
When Destiny’s Child kicked out members (twice) the announcement was made by the guy really in charge, Mathew Knowles.
Beyonce just muttered something both times about how she hoped they’ll all stay friends. No one believed her but it was what was expected. She’s just Beyonce. Her job is to keep the fans happy.
The community director coming out swinging made the casual observer (and there is no one more casual than I) flinch. The person in charge of keeping the Community happy was bad-mouthing people who hadn’t even had time to remove their 9rules logo.
Enjoy The Shoes
You don’t learn it until you get it but all fame brings you is more scrutiny and the opportunity to have sex with people who wear more expensive of shoes.
Let me repeat that.
She was upset with the blog network press.
If you can’t handle flings from the blog network press then the real press will Eat. You. Alive.
Reaching for that brass ring gives complete strangers the right to tear you down. It’s what we (people in general) do. Success breeds backlash. Accept it and enjoy the shoes.
Ignore Flavor Flav
Let him dance around with his clock but don’t encourage on his antics. Just send him back to Brokeback Mountain where he can chat with CJ.
Hopefully this entire thing will blow over and there will be no lasting reprecussions on the 9rules reputation. Ms. White is smart as well as the rest of the 9rules team. They are doing some things exactly right (which I’ll write about in another post). But crisis management is not their forte.
Always remember how you treat people because they always will.
And usually Karma wins.
One month after I passed out those T-shirts I had a life- altering heart attack.
And that girl who rejected me is now a midlevel call girl in Tampa. Visit her site and mention my name. I’m sure she’ll charge you double.
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