The Tyler Durden and Jesus Christ Guide To Running Your Network or What To Do With Apostles


the new paradigm is actually the old paradigm remixed.

the customer is always. right?

carspace is important. Even to the blog network owners.

waaayyy more important than edgeio (note to edgeio: want to really be an ebay killer. combine classifieds and video like this instead of classifieds and blogs.)

Carspace is an actual example of leveraging social networks for a niche group.

Will it work?

Of course it will.

Like magic.

Now if you care about niche groups (lets say you own a blog or something) then you should start caring about this social networking stuff. Getting your people together.

I care a lot about media. I also care about technology that’s relevent to the consumer experience.

But here’s the deal. Everything is relevent to the consumer experience.

Do you know what’s wrong with blogs?

They hide the comments.

The comments should be right next to the main text. Right hand side. In bold.

Why should the comments be big and huge?

Because it’s the audience that really matters.

It’s their content that runs the show and makes you relevant.

Your job is to just facilitate and then get the fuck out of the way.

the best blogs have cool audiences

the customer is always, right?

Why do videogames make more money than hollywood movies?

Participation. Mods. Social Networking.

You want to own your audience. How do you do that?


Let them own you.

Where would Jesus be if no one had written the gospels?

Slide. Let go. How did Tyler Durden put it?


On a long enough timeline, the survival rate for everyone drops to zero. 

No. Wait. Wrong Quote.


The things you own end up owning you.

And that’s good. Because if your audience owns your network then you are saved.

The customer is always. Right? 

Explore posts in the same categories: blog networks, fight club, hype, jesus, salvation, tyler durden

13 Comments on “The Tyler Durden and Jesus Christ Guide To Running Your Network or What To Do With Apostles”

  1. PeteCashmore Says:

    I agree on all points. I saw that thing on Trendwatching a while back – it’s an excellent resource, too – if only they had a regular blog.

  2. chartreuse Says:

    Trendwatching is great (and on my blogroll). I’m surprised no one has remixed that video ad idea for the US market.

  3. Robert Bruce Says:


    “Whoever seeks to preserve his life will lose it, but whoever loses his life will keep it.”


  4. chartreuse Says:

    right! 🙂

    Like I said and Liz keeps reminding me, everything on the internet is backwards.

  5. Brian Says:

    Great post.

    As usual.

  6. Liz Strauss Says:

    Now you’ve just proven it again. Everything on the Internet is backwards. If I might add, it is also inside out.

    I think you ARE the smartest boy in the room.

  7. Martin Says:

    But Chartreuse, how can we own “you” when we don’t know who you are 😉

  8. chartreuse Says:

    Martin, trying to make a bit of trouble…

    cool. I’ll play.

    Who I am is not really a mystery. My name is even posted on the site. Not just posted.

    Obviously posted.

    But in order to find you have to be a true fan of everything chartruese (beta). If you are new you may have to read through every post. Click on every link. But I promise you it’s there.

    If you haven’t found it I guess it means you’re not a true believer…

  9. electrica Says:

    Yes in fact, I submit the Ultimate Blog would consist of a single post, with 5,032 comments under it, or as you suggest, alongside it.

    I have often proclaimed the blogger is nothing, the readers are everything, that the atomic unit of the blog is not the dumb ass “post” but the relevant enriching commentary added by the audience.

    What one, single post could *you* write on a newly created blog, that could carry the blog onward through thousands of comments…and never need another “brilliant” post by you?

    Humbling? Bizarre? “He that casts his spade into the river shall dig fish”. Correct?

  10. […] Chartreuse points out the elephant in the room–why folks miss the most important feature of blogging. […]

  11. Brian Says:

    Your name is Soup Nelson? 🙂

  12. Robert Bruce Says:

    Purple rain, puur-uurple rain…. 😉

  13. vinylart Says:

    I guess I need to rethink in moderation, P.C. But why does the bald guy not have comments? And why don’t most respond to comments to old posts? If the time is lacking to coddle the tribe, won’t they flock elsewhere?


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