How To Become A Millionaire: A Step By Step Guide
One day the radio station owner called me into his office to give me some bad news. He was looking to sell the radio station and in 6-8 months I would probably be out of a job.
The reason he was telling me this was so that I wouldn’t make any long range plans.
He said he would give me a glowing recommendation because I was his first employee (a story for another day) and he liked me.
What happened next changed my life.
An idea hit me.
I told Mr. C don’t worry about giving me a glowing recommendation. What I wanted was free advertisments on the radio station. (The station was #1 in the market.)
I had decided right then I was going to open up a nightclub.
I figured with free ads on the radio station for 8 months I would do all right and then sell it for a profit.
Mr.C said that he didn’t know I had those kinds of resources and that I should buy his radio station for $250,000.
I told him that I couldn’t do that since my wife and I only had about $22.00 in the entire world.
He agreed to give me a resonable number of free ads till someone bought the station.
get it free
I first had to find a building.
There was a building in town that looked like it hadn’t been occupied in 10 years. The “for lease” number was disconnected and it took me 2 days to find the owner.
I told him I wanted to lease his building but I needed at least 3 months of free rent because I had to fix up the place first.
He was happy to lease me the building.
The building had been closed for years and was making him no money. The chance of getting free improvments and money was a good deal for him. He mailed me the key.
leverage what you got
Monica and I spent 2 weeks cleaning the building but we still needed a lot of stuff before we could open. One of them were lights.
Now nightclub lights are expensive. I, of course, wanted a state of the art system but I couldn’t afford it.
I talked to few light guys in the city of New Orleans trying to make some kind of deal but no one was biting.
Then I met a guy in Lafeyette.
Once I explained to him that I had free advertising on the most popular radio station, in a town with nothing to do, he made me a deal.
He would lease me a state of the art light system for $2.
That was $2 for every person who walked through the door.
Since we would be charging a cover he wanted a cut of it.
I took the deal.
I made deals and promises to everyone for everything. In less than 3 weeks I had partnered, joint ventured, negotiated and begged my way into a 3000 sqft. full service nightclub. And had spent literally none of my own money.
Then I got lucky.
On opening night, the biggest drug dealer in Central Louisiana was arrested at our club.
And a reporter took a picture which ended up in almost every paper in central Louisiana.
It was this rich looking guy in handcuffs standing next to the sign with the name of our club on it “Over The Edge”.
It was a cool shot.
Our name was embedded in public consiousness. And the club was a small town success.
My wife and I sold the club 4 months later and went to seek our fortune in Los Angeles.
Lesson: I should have busted my ass for the $250,000.00
[reloaded: Usually i just snatch pics from Getty Images but the opening graphic was done by my friend LuckyLuLu. You can check out her blog here.]
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