Best of Chartreuse: The Importance Of 13 year old White Girls To Your Blog Network

 [The following was originally posted Jan.16 2006

white girl

If you took a second to look at my bio you will see that I come from the music business.

When I got my first job at Warner Brothers (WEA) my boss told me something I have never forgotten. Write it down.

The difference between being famous and being a superstar is 13 year old white girls.

Nas is famous. Jay-Z is a superstar. The Strokes are famous. Lenny Kravitz is a superstar. Madonna=Superstar. Shakira=Famous

You see 13 year old white girls love their artists. They buy records (er, I mean CDs and downloads) and buy magazines with their stars pictures on them and watch tv shows with their artists on them and make the world unsafe for grownups.

Now here’s a secret. You can’t target 13 year old white girls. If you do you will eventually lose because they are fickle. (See Backstreet Boys/NSync/98degrees, etc.) You have to first have your core audience to fall back on and all the fans you managed to get because of the media push caused by the 13 year old white girl phenom.

Now what does this mean to blog network owners?

If you own a blog network you have to spend most of your time getting your core audience. But if you really want to monitize you have to reach the 13 year old white girl of the internet.

Now who are the 13 year old white girls of the internet? (Could they be actual 13 year old white girls? Hmmm, maybe…look at instant messaging. Look at cell phones. Who made those things ubiquitous?)

Or are they someone else. Why is Flickr growing by leaps and bounds while other websites flounder. Why is MySpace worth millions while Friendster flounders?

Explore posts in the same categories: best of, blog networks

20 Comments on “Best of Chartreuse: The Importance Of 13 year old White Girls To Your Blog Network”

  1. harris marks Says:

    Best of?!? On a blog?!? You are either a genius or lazy!

  2. Anthony Says:

    Genius. I only drank chartreuse in January didn’t read it. And I don’t crawl through archives. I have 900 blogs in bloglines all with a wealth of info, ideas and stuff yet I’m trying to purge my list of “must read” blogs down to ten just to keep up with regular updates never the less going through what is buried in archives. Kudos.

  3. Liz Strauss Says:

    Anthony, you have 900 feed and you’re drinking Chartreuse. You have more important things to do than read blogs. Get some 13-year old girls in to clean out that subscription list for you. I bet they keep this blog and get rid of things like Forbes.🙂

  4. Anthony Says:

    Liz, I didn’t regularly drink chartreuse nor do I read anywhere near the amount of blog feeds I’m subscribed too. Though I do agree that there are many more important things to do besides reading blogs but first I’ll need to go to Blog Readers Anonymous to get cured. 900 feeds is just clutter as well as this I want to get rid of most of them because in reality there aren’t many blogs that genuinely challenge the way I think or make me smarter or help me be more on top of the news cycle in my areas of interest. A lot of them are just repeating the same thing in different words. Also, I don’t have one single “mainstream media” rss feed. Though I do love reading Forbes magazine in my local University library when I do my magazine and newspaper reading every Thursday night just to absorb Stanley Bing’s column. That guy is gold. Gold I say.

  5. Andy Hagans Says:

    Ouch I think you’re right about Nas and Jay-Z.

    But even so, I’d rather be Nas. I’d rather listen to Nas. And Nas is still really really rich.

  6. chartreuse Says:

    Andy Hagans, you are now Nas.

    The World Is Yours.
    🙂


  7. […] Anyway although my kids are not teenagers yet, but I decided its time they started to contribute to the Ward family income. My Daughter was 10 on Monday and she needs to understand that iPod Nano’s do not grow on trees, so she will now be blogging. As will my 11-year-old Son. After that, who knows? In another couple of years maybe I can suggest they hook up with Random Shapes and when my Daugher is 13, I am thinking of making a consultancy deal with Chartreuse for a 13 year old white girl contract. […]

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