Heroin Addiction, BlogMedia and The Art Of The Comeback In Internet Time
The song is about a heroin addict’s struggle to stay clean.
For some reason that song was in my head this morning as I thought about the latest news from BlogMedia.
Things were looking pretty bleak for BlogMedia earlier this year.
The company’s walking logo Cowboy/JOAB started the year with a gutwrenching apology/suicide note aimed at deflecting the unwanted but not unwarrented hate mail flooding his emailboxes due to his now legendary tirades.
As 9rules announced it’s partnership in the sex trade BlogMedia was caught a step behind, quickly registering a name for it’s own sex network.
“Just an idea.” they said.
They looked a step behind.
Struggling to catch up with where the industry was heading.
The BlogMedia crew kept a smiling public face but it was obviously a bitter pill to swallow.
And then the coup de grace.
Blogging’s own Jay-Z and Beyonce issued a decree from the orgy know as 9rules banishing all sites associated in any form with BlogMedia. Other sites were banished as well after a hue and cry from the prolitariate but word was clear from Scriv’s now famous “Ride or Die” speech: “…there have been other issues that we have had to deal with concerning our brand and image”
And the major issue was being even remotely associated ‘with the mess formely known as BlogMedia’.
To those on the outside looking in it seemed as if BlogMedia was going to fade away. Cowboy/Flava Fav was soon to be a Trivia Pursuit Blog Edition question.
But then something happened.
Maybe Matt Craven’s wife turned down Tracy Chapman long enough enough to hit her husband in the head.
Maybe the chicks at Spoke Media started ignoring Cowboy.
Maybe it was the plain adrinaline rush some people get with others start counting them out.
No matter what it was, something shook the cobwebs off of the BlogMedia crew.
Problogging can be described as ‘stark’. But underneath you see the earmarkings of potential to dominate all aspects of the blogging market.
Then came the Blog Herald purchase.
Surprisingly fast, BlogMedia became a player again.
Not just a bunch of blogs under the same name but a network with ownership of arguably ‘the’ brand name in blogging.
At the same time this was going on another transformation has been taking place. Cowboy/Flava Flav stopped dancing and shooting at his own feet and is slowly changing into actual businessman.
He was intricate to the Blog Herald purchase and has been doing time in New York making deals and conducting interviews for Blog Herald with folks who really matter.
You hardly know he’s around.
Then late last week Random Shapes was formed. A teen network admittedly designed after the 9rules model.
Before Scrivs even had time to accept the compliment Matt and Blog Media had snatch rising blog superstar Angelique and the rest of the talent youths of Random Shapes and locked them into an agreement.
BlogMedia turns from pariah to prince in internet time.
Leading instead of following.
Acting instead of reacting.
Like the Everclear uplifting piece of pop perfection, BlogMedia and Matt Craven has taken their strawberry burns and turned it into something good to watch.
Don’t fall down now.Explore posts in the same categories: 9rules, Andy Hagans, Army Of One, b5media, blog herald, blog media, blog networks, BlogMedia, cowboy, Darren Rowse, Duncan Riley, erati, gossip, Paul Scrivens, problogger, random shapes, spoke media, Tracy Chapman, Tyme White