Why Ryan Seacrest is New Media’s Secret Weapon
I’ll be the first to admit that Ryan Seacrest does not exactly seem like an agent of the future. But when The New York Times chose to mention American Idol as an example of broadcast television’s popularity it made me realize something.
American Idol is not Television.
American Idol is MySpace under the guise of a TV show.
The same things which make Delicious and Flickr so popular on the internet makes American Idol popular on television.
User Generated Content
The singers from American Idol come from all across America. But unlike Star Search and it’s clones we actually get to watch and be involved in the process. We can stand in line to try out or we can watch others try out.
Heavy Audience Participation
Without the audience there is no television show.The public votes every week on who stays and goes.
What’s less complicated than singing a song and letting people vote on if you’re good or not.
So Ryan Seacrest, instead of being a questionably talented, super-lucky metrosexual, is actually a harbinger of the future. He’s teaching the children the fundementals of new media and will be partially responsible for destroying the broadcasters which made him famous.
American Idol is old media upside down.
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