The Real Future Of Advertising
If I was launching a product today, say shoes, I wouldn’t buy an ad anywhere.
I would set up a blog about my shoes (with comments allowed).
Instead of hiring a celebrity endorser I would give away pairs of shoes to my target market in certain cities.
Maybe I would also give those folks cameras and tell them to take pictures of anything just include the shoes.
I would post those pictures and video on my blog, on Flickr, on YouTube and other free viral Web 2.0 services.
I would maybe build a social network like USA Network has in beta.
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But I wouldn’t buy one ad.