Wanna Know What Advertisers Want?
Heather Green (yeah, the chick who said there isn’t a huge amount of money to be made in podcasting) of cool-ass Blogspotting has a podcast you should listen to.
She talks to Mohan Renganathan, associate group director for New York City ad agency MediaVest Worldwide.
He discusses how he’s helping marketers navigate the world of online media and the exploding number of options that now exist.
That includes podcasts, online videos, video blogs, and social networks.
He explains how advertisers are trying to adjust to the way people want to play around with content and what advertisers are looking for in user-generated content.
Interesting Stuff.advertising, blog networks, Heather Green, hype, Podcasting, video