Ben Affleck Called And He Would Like His Fame Back (or How To Stay Famous In Todays Hyper-Media Culture)
Back when I owned Prisa with Lisa J. we used to have "Rock & Roll" classes. It was a series of classes where we would teach up and coming artists the Art of Being Famous.
My favorite class of the series was the "Un-Fame" class. People want to be famous so bad sometimes that they fail to realize all the ways being famous can hurt you.
The reason I bring that up is because of an article I read today by real genius Umair over at Bubble Generation. He talked about the snowball effect and how it's the new blockbuster.
Well actually, the snowball effect is the old blockbuster but that's beside the point. The point is how the media feeds upon itself and something which starts small ends up huge, picking up people as a snowball rolling down a mountain picks up snow.
It's hard to control.
But if you don't know how to control it it can end up destroying your career before it even takes off.
Take for example the Arctic Monkeys.
Ever heard of them?
They were built on the internet and then mainstream media (as it usually does) started hyping them even more.
Everybody is going to get a chance to be famous.
But the art of staying famous is going to get harder and harder as more folks get blogs, webcams and just feed off of the same Technorati Top 100.
Here are the rules to handling the new out of control hypermedia:
1-Only think about your core fans.
2-Only think about your core fans.
3-Only think about your core fans.
Forget all about the interviews requests. Think about where your core audience would like to see you interviewed. Do that and no more.
Think about where your core audience will like to see you perform. Do that and no more.
If you start showing up where you don't belong the same folks who made you will bring you down.
We won't feel guilty about it either. We'll just build another one just like you. But instead of bennifer we'll call them bradgelina.
original art by luluExplore posts in the same categories: Army Of One, blog media, branding, gossip, hot water, hype, new media, paparazzi, YouTube