The End Of Advertising As We Know It (And I Feel Fine)

Welcome to the future of advertising… 

"Breakup," a 75-second clip that appeared on  YouTube.com a week ago, has logged more than 210,000 page views.

Bowiechick, the filmmaker's YouTube username, does little more than discuss a recent breakup with her boyfriend.

After Bowiechick posted a second video, it was revealed that she shoots her clips with Logitech's Quickcam Orbit MP, which retails for about $100.

Then this happened.

Two Logitech Webcams were among Amazon's 100 best-selling electronics items on Friday, according to  Amazon.

On Monday, a week after "Breakup" first appeared on YouTube, two more of the company's cameras broke into the top 100, including the Quickcam Pro 5000.

The Quickcam Fusion, which sells for $85.49 on Amazon, was ranked No. 95 on Friday but by Monday had jumped to No. 38. The Quickcam Pro 5000 hit No. 97 on Monday afternoon and within hours rose to No. 67.

"Maybe we don't have to do any more advertising," said Nancy Morrison, Logitech's director of corporate communications.

I agree.

BowieChick is writing about her dealings with Logitech and her 15 minutes of fame on her blog here.

Explore posts in the same categories: advertising, Army Of One, new media, video, YouTube

3 Comments on “The End Of Advertising As We Know It (And I Feel Fine)”


  1. I never cease to be amazed at the power of this medium.

  2. advertising Says:

    So, you’ve acquired a customer, they’re paying you a monthly rental fee, referred a friend, purchased packing supplies and a lock from you and just insured their grandmother’s heirlooms and son’s baseball card collection they have stored with you…


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