Chevy To The People:”You’re Fired!” [Or The End Of Advertising As We Know It (And I Feel Sick)]
Sometimes when you give people control of your brand, things go wrong.
Here's the deal. Chevy got together with the show The Apprentice and decided to have a contest where consumers can make their own commercials online. They are then posted for all to see. Oops!
Chevy quickly took this offending commercial down this morning. But of course it still lives at YouTube. Infact, now that people have learned you can screw the system there are now dozens of Anti-Tahoe commercials being posted to YouTube all using Chevy's own tools.
Chevy has now taken the ability to view all the consumer made commercials off of their site.
Unless you're Chevy.
(maybe they should just buy ads…)Explore posts in the same categories: advertising, Army Of One, branding, content, hot water, new media, YouTube