War 2.0 (or will someone please explain MySpace to the President)
Stop The Music.
I almost didn't post this for all the obvious reasons but after thinking about it I felt I had to because it's important. And it's very much related not only to new media but to the new world being created.
I got an email from a good friend of mine telling me that an acquaintance of ours got injured in Iraq.
Not just injured but fuck your whole life up, injured.
Now I'm not going to talk politics. Who gives a damn about politics?
Politics is just noise. I'll leave the protests and justifiable indignation to my favorite ex-wife.
What I want to do is explain why we are losing the war in Iraq and how we can win. Based on the principles I talk to people about everyday in private and on this blog.
Small Is The New Big
We see it in business everyday. Small groups are able to find and react to the bigger companies weaknesses.
Big companies, in an effort to fight this are getting smaller.
They are putting together specialized groups to work on specific areas where speed and focus is of essence.
Our military needs to do the same thing.
Don't Be Confused By Tactics
Whatever PR firm this administration hired to name this the War on Terror should be fired.
Terrorism is just a tactic.
Just like airstrikes and propaganda.
Focusing on a tactic of the enemy instead of the enemy's real purpose leaves you ineffective and can destroy you in the process.
When companies started creating websites, just because that was the buzz of where the money would be, many found them to be worthless because being on the internet is just a tactic.
It's just a part of the overall strategy of whatever your marketing goals are.
The list of companies which failed despite having a large focus on the internet is too long to list.
It's almost as long as the list of soldiers who have died fighting this countries War on Terror.
Upside Down/ Empower The People
Success in business now happens from the bottom up.
Companies are successful by facilitating the power at the bottom of the pyramid, giving them the tools to spread the gospel of your product, service or song.
In our war on terror, or war in Iraq, almost all the failures tend to happen from the top down.
We need to be empowering instead of showing our power.
It's not important how strong we are.
What's important is how strong the Iraqis who believe what we believe are.
It should be our goal to be Ryan Seacrest and facilitate their power.
I could go on but the point of this post is not to berate. It's to open our eyes a little to the fact that the importance of "Web 2.0" or "New Media" is not limited to those with broadband access.
Our implementation of it's tenets are important because lives are on the line.
Now back to the music.Army Of One, chartreuse (beta), cursing, hot water, hype, new media, personal, research, war, Web 2.0