War 2.0 (or will someone please explain MySpace to the President)


Stop The Music. 

I almost didn't post this for all the obvious reasons but after thinking about it I felt I had to because it's important. And it's very much related not only to new media but to the new world being created.

I got an email from a good friend of mine telling me that an acquaintance of ours got injured in Iraq.

Not just injured but fuck your whole life up, injured.

Now I'm not going to talk politics. Who gives a damn about politics? 

Politics is just noise. I'll leave the protests and justifiable indignation to my favorite ex-wife.

What I want to do is explain why we are losing the war in Iraq and how we can win. Based on the principles I talk to people about everyday in private and on this blog.

Small Is The New Big

Small, smart, decentralized groups beat large, smart centralized groups everytime.

We see it in business everyday. Small groups are able to find and react to the bigger companies weaknesses.

Big companies, in an effort to fight this are getting smaller.

They are putting together specialized groups to work on specific areas where speed and focus is of essence.

Our military needs to do the same thing.

Don't Be Confused By Tactics

Whatever PR firm this administration hired to name this the War on Terror should be fired.

Terrorism is just a tactic.

Just like airstrikes and propaganda.

Focusing on a tactic of the enemy instead of the enemy's real purpose leaves you ineffective and can destroy you in the process.

When companies started creating websites, just because that was the buzz of where the money would be, many found them to be worthless because being on the internet is just a tactic.

It's just a part of the overall strategy of whatever your marketing goals are.

The list of companies which failed despite having a large focus on the internet is too long to list.

It's almost as long as the list of soldiers who have died fighting this countries War on Terror.

Upside Down/ Empower The People


Success in business now happens from the bottom up.

Companies are successful by facilitating the power at the bottom of the pyramid, giving them the tools to spread the gospel of your product, service or song.

In our war on terror, or war in Iraq, almost all the failures tend to happen from the top down.

We need to be empowering instead of showing our power.

It's not important how strong we are.

What's important is how strong the Iraqis who believe what we believe are.

It should be our goal to be Ryan Seacrest and facilitate their power.

I could go on but the point of this post is not to berate. It's to open our eyes a little to the fact that the importance of "Web 2.0" or "New Media" is not limited to those with broadband access.

Our implementation of it's tenets are important because lives are on the line.

Now back to the music.

(photos from Killerwurm.de ,ICE CACHENoxious. )

Explore posts in the same categories: Army Of One, chartreuse (beta), cursing, hot water, hype, new media, personal, research, war, Web 2.0

13 Comments on “War 2.0 (or will someone please explain MySpace to the President)”

  1. VampireFeet Says:

    What I like about this blog is that you keep it very real.
    I may not agree with you but it’s always interesting.

  2. chartreuse Says:

    "sorry your friend got hurt but comparing war to 2.0 stuff is lame. "

    I really don't think that is what I was doing.

    And oh, that was from a personal email but i thought i should at least share. πŸ™‚ 

  3. I, on the other hand, agree with almost everything Char says.

    You, Char, are absolutely correct about Small is the New Big, and Front Line is the New Executive Suite.

    I have been analyzing corporate bullshit for so many years, I lose count. And the #1 problem with all companies is the CEO and other top staff. CEOs, Presidents, Pastors, Ayatollahs, Mullahs, Priests, Parents, basically all “authorities”, the Powers That Pretend To Be… they, all of them, don’t know shit.

    My relentless attack is on all Domination Systems, and the Patriarchal Command and Control strategy is completely dead, decayed, and destroyed.

    Rumsfeld is the jerk off that is ruining everything.

    Clinton screwed everything up while Monica hum jobbed him. Then Bush waltzes in, even more arrogant and the poor guy is the laughing stock of the world. Kerry would have been worse, the way he sucked up to our enemies the Viet Cong.

    I am a Pacifist and I know that every war ends up making things worse. War is the caveman reaction to what we don’t even understand.

    Wars are never “won”, they are only fought.

    You say the War on Terrorism is a stupid phrase, and you are the only person I’ve ever known to say this, which is what I have also been proclaiming. It’s idiotic, like the War on Drugs, or the War on Poverty, or the War on Alcohol.

    It’s okay to kill people in war, kill a cow and eat it, but don’t you dare pick a flower and smoke it.

    Ethical Anarchy, baby. It’s the Only Way. Government is a myth.

  4. Andy H Says:

    > Who gives a damn about politics?

    Thank GOD you didnt talk about politics πŸ™‚

  5. chartreuse Says:

    I don’t talk politics because it’s not the point of this blog. I will say that i agree with everything I wrote.

    I don’t know if I agree with what you said Vaspers because (as usual) some of it I don’t understand. πŸ™‚

  6. chartreuse Says:

    And Andy,
    You’re right.
    Back to the music. πŸ™‚

  7. Andy H Says:

    > You, Char, are absolutely correct about Small is the New Big

    Sometimes. And sometimes, big is still big. Do we have to make sweeping generalizations just to make ourselves seem smart & revolutionary?

    > the Powers That Pretend To Be… they, all of them, don’t know shit.

    Yeaah okay… most of them certainly aren’t all they’re cracked up to be, but some of them DID become leaders on their merit and DO do their jobs well.

    > Ethical Anarchy, baby. It’s the Only Way. Government is a myth.

    Yeah no one likes the government. But no one likes dumb teenagers either πŸ™‚

  8. > Do we have to make sweeping generalizations just to make ourselves
    > seem smart & revolutionary?

    Andy, I agree. But one thing we’ve learned over and over is that it pays more to say something extreme vs. something thoughtful. Think Ann Coulter, Sean Hannity, Michael Moore, Abby Hoffman vs. oh, I don’t know, David Broder or Cokie Roberts or George Will.

  9. TerryC Says:

    I don’t think Char really said anything controversial in this post. He just talked about running the government as a modern business and used the war as an example.

    Interesting reading and a new way to think about an old problem. Fresh thinking. Keep it up!

  10. The war is one thing. What he really f%&))&*D up on was New Orleans. Did he miss the weather reports and what an opportunity to have led the country. He’s like the Darryl Strawberry of Presidents.

  11. 9 out of 10 online writing experts agree: either be passionate and provocative, or be ignored.

    “thoughtful” is often equal to “status quo”, while “radical” is called “what I disagree with”.

    comments are either “I agree, you make me feel more secure in my own ill considered opinions” or “you idiot, you crummy idiot”.

    let’s be flaming wild while we can. someday, I think the “wild west” of the internet will be a remote reverie.

  12. CSQRL Says:

    This is trite, sensational nonsense. Comparing to web2? Get real. Seriously. Those principles aren’t exclusive to web2. You’d have done better to compare the ‘small group’ thing to the American Revolution where guerilla warfare beat the organized armies of the British.

    Web2? Dude. Come on. What a fanboy.

  13. edward collins Says:

    I like the post and the ideas. I don’t think it’s sensationalistic at all. It’s the truth. You have a fresh way of looking at things. Too bad Bush barely knows what’s going on.

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