Is Sandi Thom A Fraud? (Or How To Lose Your Career In Internet Time)
So one of the astute readers of this blog (I knew all the smart people hung out here) bought up some interesting information about the Sandi Thom phenom.
It seems she signed a publishing contract with Windswept/Pacific Music Publishing last year.
They have deals with folks like Beyonce Knowles, Sean Garrett, Ciara, Zeke, Pete Townshend and The Who, Craig David, Hi-Tek, Talib Kweli, Ginuwine, Fischerspooner, etc.
But that's not all.
And it also seems that the claims about driving traffic to her shows were a bit off as well.
The traffic figures Alexa has gathered, the website appears to have experienced a big surge in visits coincident with press releases/stories published about the claims.
There’s no sign of heavy traffic occurring in the days leading up to March 16, 2006 – when, according to the PR version of events, there was a huge buzz building, and people all over the world were checking out the webcast.
To be fair, here's Sandi's side.
What does all this mean?
It means that in during next few weeks folks online are going to be all over this chick with a fine tooth comb. And if they find anything wrong they will scream it.
Then mainstream media will repeat it.
And then her career will be dead before her album hits the selves in June.
Things move pretty fast these days.
[Thanks To Adrian du Plessis for the research]
I've been getting emails left and right about this Sandi Thom story. So I'm just going to lay out the facts and let you decide.
Her P.R Firm is Quite Great who specialize in innovative PR techniques – such as "ghost marketing"(leaving CDs lying
around in coffee shops, etc. for people to pick up, by seeming accident, and thus be introduced to artists.)
The Quite Great website has a page up about Sandi Thom. Here are some excerpts:
Eventually, ‘Windswept Pacific Music’ offered her a songwriting contract. Sandi had been given the chance to work with a whole host of different musicians and famous writers, in many places she didn’t know existed!
While singing at a gig one night in Glasgow, she was approached by a small independent record label, ‘Legacy Records which is based in Orkney. She has just completed her first ever-solo album, ‘Smile it Confuses People’ and it has only taken, 24 years!!
Gigs have been falling left right and center from touring with The Proclaimers to Nizlopi and playing anything from Giilfest to Brechin, she’s even been asked to play for Tony and Cherie Blair and Prince Andrew
She has already set up 21 gigs from her house in Tooting, which are near enough sold out and anyone not lucky to get a ticket will be able to watch it on web.
Now doesn't it seems like this girl was already signed to a label. And the webcast idea was already planned…hmmm
Good PR and a press willing to believe anything with the words internet attached…Explore posts in the same categories: Army Of One, blogs, money, music, new media