Sandi Thom vs. Chuck D. (Or Welcome To The Death Of Hype)
I find it insulting that someone would think that they need to concoct such an orchestrated "lie" in order to build a story about an artist. What is worse is that the artist has chosen to go along with it.
I love it that they didn't even think they'd have to back up the numbers with actual data.
If you have any doubts that the consumers are not as smart as the current media heads you should read this thread. A representative of the streaming video company involved posted and quickly saw they was out of their league. The questions raised were too much for them to handle.
It's obvious that the major labels still don't have a handle on the new media space.
But the still got hype.
And Chuck D. taught us not to believe that.
Hype is dead.
In your face marketing is over.
You gotta grow organically.
A good example of an artist who is using the potential of the internet is Cassie.
I've talked about her site before.
She's signed to Bad Boy and posts on her site 3-5 times a week what's going on in her life. The number of comments on her site is outrageous. The fans get to see youtube clips of everything.
It's wwaayy cool and a good example of how to use the internet to organically raise your profile.
In other good news. Adrian du Plessis, official chartreuse investigative reporter, now has his own blog.advertising, Army Of One, authenticity, blogs, cassie, chartreuse (beta), chuck d, coofer, coolfer, hot water, hype, marketing, meme, money, music, new media, old media, Sandi Thom, velvet rope, YouTube