Can The Blog Herald Be Saved? (Or Advice For People With Amazing Cows)


not a true story

So this guy is driving his sports car on an empty road when the car breaks down. As he's looking under the hood a cow moseys over to the car, stares at the engine and then says

The problem is probably with your carburetor.

The guy, of course, is in shock. The cow had spoken to him!He looks around and sees a farmhouse in the distance. He runs to the farmhouse and bangs on the door. when the farmer answers he tells him the story of the talking cow.


"That's just Bessie," says the farmer,"Ignore her, she doesn't know a damn thing about cars."

Now it's no secret that I am a fan of the Blog Media guys. They have shown this site nothing but love and are one of the reasons for it's success.

But they seem a bit like that farmer, not realizing the unusual opportunity they have.

A few months ago Matt and the gang purchased The Blog Herald. Now I like the Blog Herald. I thought, and still think, it's a valuable peice of internet real estate.

Barry Bell recently posted some of the downward trending of the BH site. And he's not the only one noticing it.

So what's the problem? There are quite a few.

Inconsistent posting

It's one thing, when a blog like mine, run by one person, doesn't have a post up by 1p.m. (My own personal deadline). It's another thing when a team of writers have a bit of trouble finding the publish button.

There needs to be an all out attempt to treat the BH as what it is. A real publishing business. If the daily newspaper started showing up late I may just forget to read it as well. And then forget about even looking for it


I posted on Barry's blog that one of the things the BH was missing was a voice. We don't know the writers, yet. We know Matt is the serious one. We know Marcus is a bit more laid back, but what is going to be the real tone of the Herald?

Folks complained about snarkiness and that stopped (too bad!) but there is still a question of what is the leading voice of the Herald.

Changing Taste

Blogging is more than about…blogging. No industry stays the same. There's vlogs. There's podcasting. Mobile blogging. All of those should have a place in the new Blog Herald.

It was cool for the vloggers to see an interview with Amanda of Rocketboom but since then there have been no stories about what has to be one of the fastest growing and (to me)most interesting part of blogging. Video!

It's a shame if the BH lets that part of the growing blog audience find an alternative news source.


Didn't you guys promise us a new design? (side note: when checking out that link also check out the tech biz writing book. That's a cool use of a blog,)


I don't know what's really going on inside the walls of BlogMedia. David (Cowboy/Flava Fav) Krug was at one point doing some great interviews for the Herald then he kinda faded away.

There was talk about some big things happening with and that seems to be at a standstill as well.

The Mobile Herald deserves it's own post.

Am I reading too much into this? Probably/maybe/we'll see.

But this I do know. The Blog Herald is an important piece of the Blogosphere in many ways. And it would be cool to see it grow with it instead of fade away.

And I also know that the problem isn't with the carburetor.


Explore posts in the same categories: Army Of One, blog herald, blog media, blog networks, blogging, BlogMedia, blogs, chartreuse (beta), content, David Krug, design, Duncan Riley, flickr, hot water, Howard Lindzon, mobile, new media, problogger, Rocketboom, smart, Syntagma Media, writers, wurk

30 Comments on “Can The Blog Herald Be Saved? (Or Advice For People With Amazing Cows)”

  1. Barry Bell Says:

    >>”The Blog Herald is an important piece of the Blogosphere in many ways. And it would be cool to see it grow with it instead of fade away.”

    Dead right. And that’s what I was getting loud about a couple of weeks ago. Or, umm… ‘preoccupied’, as Chris Parsons liked to call it.

    But it seems like people getting passionate about their products isn’t what they want. Wrong, wrong, wrong. What, you don’t want me to talk about The Blog Herald?

    Y’know, I think one of the problems was all this talk of promising great things. Either they’re not able to deliver, or it’s taking a longer to deliver than planned. People are getting bored waiting. I know I am.

    Either way, don’t announce stuff until you know you can make it happen.

    (Note to the BlogMedia ladies: listen, I’m not talking you down. I agree with Chartreuse – TBH is a great opportunity, and I wouldn’t like to see it wasted. I’m on your side here!!!)

  2. I can’t say much, since we’re a competitor, but as a reader I unsubscribed 6 weeks ago, and have only gone back once.

  3. chartreuse Says:

    I learned about blogging reading the BH so it’s special to me and a lot of people.
    These things take time and the problems could be just a blip.
    We’ll see.
    I’m disappointed with the Blog Herald because it’s just sitting there. Now the Mobile Herald gets me mad…

  4. TerryC Says:

    I still read the blog herald and have really noticed no change. It was sparadic when Duncan and his people ran it.
    Could it be, Barry and Char, your expectations were too high?

  5. Just took a visit, and found 10 posts from the last 3 days. Seems pretty active to me. Good to know, though none of the content grabbed at me (or was new to me).

  6. Barry Bell Says:

    TerryC: Maybe, but much of my expectation has been based on the promises made by the BlogMedia guys. However, I also based it on the fact that if I’d just spent that amount of $$$ on any online property, I’d expect to put an awful lot of work into it in order to drive up my ROI as far as I could. And when that online property is a blog, that means I’d be blogging my arse off.

    Jeremy: I suspect that little bit of buzz is a knee-jerk reaction to the posts about the drop in traffic. I’d like to think it’ll be sustained, though.

  7. David Krug Says:

    Well, I have no comment since I no longer am apart of BlogMedia nor have any affiliation with the BlogHerald.

    Comon you gave a blog like 2 weeks to get on the straight and narrow. If every reader was this hard on your entire network you wouldn’t have a single reader at b5. It’s now just starting to get fun to go over there. Now that the servers are alive.

    If figure this comment will give you plenty of fodder and questions.


  8. Robert Bruce Says:

    Nice little bomb you dropped there DK.

    OK, I bit. Where’s the story?

  9. Barry Bell Says:


    Here we go again.

  10. Group blogs are rather problematic.

    When Paul Woodhouse (Tinbasher blog) and I tried to make BLOGthenticity an exciting, controversial, confrontational blog, we had lots of A Listers contributing by invitation and posting comments.

    Doc Searls, Chris Locke, Evan Williams, Richard Edelman, I think Jeremy Wright possibly, anyway, a lot of nice successful bloggers showed up.

    But the problem with this academic institution/business consulting blog was the group dynamic.

    Paul and I posted sometimes 3 or 4 posts per day. That’s easy. But nearly all the other alleged contributors, names on the sidebar masthead, did next to nothing.

    One or two posts by them, then nothing, ever again.

    The fellow, Robert French, a good natured soul, who was associated with Auburn University, he tried to rattle some cages, but I guess the other contributors were sleeping, stoned, or otherwise occupied.

    Then Professor French suggested that Paul and I maybe were “overwhelming” the blog, and thus, not allowing the others to jump in and post something.

    I felt offended by this and other things. That’s when my wife invented “blog scorching”, based on the scorched earth policy of some insane Yankee general marching into Atlanta and burning it to the ground. I guess he (Sherman?) liked fire and seeing innocent civilians burn.

    Anyway, I, while I stll had my admin privs, blog scorched BLOGthenticity. I mean: I deleted every post I had contributed, plus all the posts that the A Listers contributed by my invitation to them to do so.

    So, I agree that a group blog should have at the very least one post per day.

    If the group blog contributors and editors don’t have time, or can’t think of anything to write, they should resign, and let some other, more enthusiastic bloggers join and do some consistent posting.

  11. David Krug Says:

    I’m still waiting for someone but me to post it. hahaa. feel free to email me at

  12. chartreuse Says:

    You can’t understand time by taking apart a watch…

  13. Ah, but you get a pretty good idea about sex by photocopying your ass.

  14. David Krug Says:

    This is clearly a publicity stunt by one of my personas ahahahahhahah

    sorry rambling.

  15. VampireFeet Says:

    I think the problem with the blog herald is the same problem that is happening in blogging. No one is doing or saying anything new. I feel we have heard everything.
    And I see you’re talking about blog networks again πŸ™‚ Does that mean we can look forward to some Beyonce video?

  16. chartreuse Says:

    Interesting. And a complete surprise (at least to me).

  17. Matt Says:

    I’m glad that we could suprise you for once πŸ™‚ Being unpredictable is a damn good thing.

    Your criticisms and those of others posted here are valid – not going to say that I agree with everything that has been said – but I know well that inconsistent blogging – and our failure to set a voice – leads us to where we are today.

    However, the death of BlogMedia has been predicted before and it’s never been true – so we’ll keep plugging away and see what’s next. Our story isn’t over yet.

    Thanks for all of the feedback – keep it coming –

  18. Anthony Says:

    I read the post but haven’t read any of the comments so the guys at BlogMedia may have explained themselves but I’m just going to add that it was one of my ten sites I opened at the start of every day. Once the new team who I really wanted to succeed just to say a big F U too a lot of people who would have loved to seen them mess it up. But after about the first two-three weeks just stopped visiting. Little things like I was seeing bloggers interviewed on shows like The Daily Show or The Colbert Report but not seeing it commented on at The Blog Herald. I was like come on guys if I’m down under in Oz seeing these guys being featured then surely you guys should be on top of it. I just didn’t get the impression by reading it that was I getting all that was happening in the blogosphere. Though thanks to finding The Blogging Times in chartreuse (BETA)’s blogroll (seriously how good are blogrolls? they’re like porn to me now. i don’t visit The Hun anymore, I just look at blogrolls) I now have a new blog about blogging to keep me blog sustained blogwise.

  19. Imitating another person or company’s success, like Weblogsinc., is a sure route to doom and scorn.

    Innovation is easy if you refuse to be unduly influenced by others. Jakob Nielsen has a good Alertbox recently posted, a title along the lines of Ignore the Web Hype, about how the web and blog eccentricities that get all the press are not usually repeatable.

    When I see a “blog network” with a gadget blog, a grrrl blog, a blogology blog, etc., all I see is a formulaic failure.

  20. Nandini Says:

    Thats came as a surprise to me. Cowboy seems in a hurry to change places quiet often.

    Anyways Matt has always impressed me since the launch of blognetworkwatch. He single handedly brought blogmedia into the limelight. His innovative ideas and smart business sense whether its lthe aunch of blognetworklist or purchasing Blog Herald says it all.

    Regarding the lean period of Blog Herald, Matt is just the right guy to take care of it. Though I agree with others that frequency of postings should be increased and a common writing style should be adopted by all authors of Blog Herald.

  21. Roy T Says:

    Cowboy is the slut of the net, everyone pimps him for a bit, I’m waiting for my turn…

  22. […] If you hang out in the comment section of this blog then you were one of the first to know about the latest Blog Media news. […]

  23. Duncan’s chirpy energy was always going to be difficult to replace. I think they’ve done pretty well so far. Maybe they could cover some of the little guys occasionally, as Duncan did, rather than just big media blogs.

    And thanks for the compliment for Tech Biz Writing, Chart. Much appreciated.

  24. Matt Says:

    Nandini, thanks, as always, for the kind words. But I want to be clear that where things stand today are the result of a parntership between David, Chris, Ben, and I.. I was just one part of the group….


  25. Bob Says:

    A cow mechanic? The whole idea is udder nonsense…

  26. […] A really intelligent guy recently outlined some of their problems, and I agree on all counts, but I actually think The Blog Herald’s problems can be summed up pretty neatly in the fact that Craven can’t keep his political beliefs to himself. […]

  27. […] Dear Matt, Did you learn trick you learned with Blog Herald? […]

  28. […] It seems that over the past few weeks (and maybe even months) two flagship blogmedia sites Blog Network Watch and The Blog Herald have found their noses covered in the earthen glow of b5’s excrement. The obvious nail in this coffin is that after buying the Blog Herald (for how much was it again? 70k?) from b5’s Ducan Rielly the site’s traffic was widely noted to have been slipping, so Matt Craven (the new sole owner after ex-cowboy David Krug’s public departure from blogmedia), brought in the big guns and hired on b5’s Aaron Brazell to help save the Blog Herald (and got a new design from Chris Pearson), and so far its pretty much working as planned. Another one of Matt’s blogs, the Blog Network Watch, seems to have turned into the b5 watch. Something like half of the last 20 posts have been in reference to b5 news, and this with the Gawker changeups making the most waves in the blog network space. So let me be the first to make this prediction, like early b5 acquisitions, soon the Blogmedia portfolio will be rolled into the b5 fold. […]

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