Can The Blog Herald Be Saved? (Or Advice For People With Amazing Cows)
not a true story
So this guy is driving his sports car on an empty road when the car breaks down. As he's looking under the hood a cow moseys over to the car, stares at the engine and then says
The problem is probably with your carburetor.
The guy, of course, is in shock. The cow had spoken to him!He looks around and sees a farmhouse in the distance. He runs to the farmhouse and bangs on the door. when the farmer answers he tells him the story of the talking cow.
"That's just Bessie," says the farmer,"Ignore her, she doesn't know a damn thing about cars."
Now it's no secret that I am a fan of the Blog Media guys. They have shown this site nothing but love and are one of the reasons for it's success.
But they seem a bit like that farmer, not realizing the unusual opportunity they have.
So what's the problem? There are quite a few.
It's one thing, when a blog like mine, run by one person, doesn't have a post up by 1p.m. (My own personal deadline). It's another thing when a team of writers have a bit of trouble finding the publish button.
There needs to be an all out attempt to treat the BH as what it is. A real publishing business. If the daily newspaper started showing up late I may just forget to read it as well. And then forget about even looking for it
I posted on Barry's blog that one of the things the BH was missing was a voice. We don't know the writers, yet. We know Matt is the serious one. We know Marcus is a bit more laid back, but what is going to be the real tone of the Herald?
Folks complained about snarkiness and that stopped (too bad!) but there is still a question of what is the leading voice of the Herald.
It was cool for the vloggers to see an interview with Amanda of Rocketboom but since then there have been no stories about what has to be one of the fastest growing and (to me)most interesting part of blogging. Video!
It's a shame if the BH lets that part of the growing blog audience find an alternative news source.
I don't know what's really going on inside the walls of BlogMedia. David (Cowboy/Flava Fav) Krug was at one point doing some great interviews for the Herald then he kinda faded away.
There was talk about some big things happening with Problogger.com and that seems to be at a standstill as well.
The Mobile Herald deserves it's own post.
Am I reading too much into this? Probably/maybe/we'll see.
But this I do know. The Blog Herald is an important piece of the Blogosphere in many ways. And it would be cool to see it grow with it instead of fade away.
And I also know that the problem isn't with the carburetor.
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