Inside The Latest Blog Network Implosion (Or Everlasting Importance Of Beyonce)
If you hang out in the comment section of this blog then you were one of the first to know about the latest Blog Media news.
Blog Media is the publisher of The Blog Herald, Blog Network Watch, Celebricious and other titles. They have been getting some flak lately for what some see as the downward spiral of it's flagship title, The Blog Herald.
I quickly shot an email to Matt Craven, who runs Blog Media to get a little inside knowledge of what's going on and what happens next.
Are we to assume that those leaving have completely severed ties with Blog Media?
Yes. We're still friends – we still talk, but business wise we've gone our separate ways for the reasons we outlined in our post on blogmedia.biz today.
Don't get us wrong – we did this for both personal life balance and business reasons. Our hearts were leading us in different directions so this move makes sense to us.
I think David said it very well today on Jack of All Blogs: "Don't F*ck Your Readers. Do It For Love."
What does this mean for things like redesign and other things the team promised for the Blog Herald?
Because of the change, we're engaging a new designer – they will begin work within about ten days, not sure of the deliverable timeline yet. There will be a new design that will take us in the direction that we had outlined previously. Otherwise our plans remain the same.
And what other changes should we be looking for?
I'm not going to make any wild predictions or overhype ourselves here, but the intent is to have better integration amongst our blogging related sites – Blog Herald, Blog Network Watch, Blog Network List, Blogger Idol, and some other properties we have in the pipeline. Blog Herald will be the first move we make towards that integration. There will be others 🙂
I also got some info from David as well.
I asked him if this meant his gang of 3 was planning on starting a new network. Here was his response:
BlogMedia and Chris and Ben and I went in different directions to better serve our clients with ProBlogging. I'm up to the gills swamped in client work and/or other projects so I don't have time to run a blog network.Well I'm not going to be running a blog network anytime soon. I'm working on some nice stuff to make bloggers money and make me money. In the meantime I will continue drumming up consulting work and stay busy.
So there you have it.
None of this really answers anything regarding the Blog Herald situation(except that now designing is going to be outsourced). Better integration sounds good but reading the comments that were posted another thing Matt should be looking at is content.
David, Ben and Chris, though, face an even more perilous path.
Or does this mark the end of Krug's 15 minutes with Ben and Chris subjected to David's "Glory Days"-like stories?
Oh, and one more question:
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