Open Letter To The Advertisers On Jason Calacanis’ BloggingOhio.com
Dear Sir or Madam,
First I want to thank you for taking a chance and deciding to advertise on a blog. Too many of your fellow business people are scared and nervous to take the plunge. You should be commended on your daring and bravery in embracing new media.
Too bad you'll probably get fired.
You see the thing Jason seemed to have forgotten is that there is a reason no one else actually does any blogs focusing on States. It's the same reason most state newspapers and magazines fail.
Because no one is interested.
Now if my daughter wasn't spending her time ghostriding she could probably write a popular blog about what's going on in the state legislature of Ohio.
It would be successful not just because it would be written by a 12 year old, but also because it would have a specific audience:
People into state government.
Unfortunately Jason's foray isn't specific at all, it's all about what's going on all across the state of Ohio.
Do you, big Manhattan Advertising Executive, really care about what's going on in Ithaca, New York?
The folks in Toledo don't care much about what's happening in Akron either.
Now there is still time to save your job.
And people will still be reading those those blogs long after the hype surrounding Jason's latest venture fades.
There are even some based in cities in Ohio.
So protect yourself by putting some money in some blogs people might actually read.
And after seeing what Jason thinks makes a successful blog, I'm sure he would approve.
Love and other indoor sports,
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