The Coming Death Of Advertising Based Business Models
Advertising based models are doomed to fail.
Because smart companies are becoming their own media companies.
Smart companies are taking their story directly to the public and eliminating the media.
So if you plan on financing your business venture by selling ads then you are dead.
As a doornail.
The future is in the devil's candy.
You have to make the advertiser a part of the experience if you want to thrive.
Here's the deal.
Smart advertisers are not buying eyeballs.
They are buying engagement.
And engagement happens to happen regularly when people are entertained.
Everyone hates ads.
They aren't relevent.
They are someone trying to part you from your money.
But when a consumer is engaged it makes him/her want to buy as part of the experience.
Which means that you, as a creator, have two choices.
Either create an experience for your product
or make people pay to use it.Explore posts in the same categories: advertising, big business, branding, candy, content, DEAD, salvation, Web 2.0