Tom Cruise, Sandra Bernhard And The Big Elephant (Or LinkedIn, MySpace And The Big Elephant)
I have had a raging headache all day so this may come across as a little grouchy. If so, sorry.
Now I'll admit I'm a strange duck.
I think there is something extremely sexy about Sandra Bernhard.
I think Howard Stern is a genius.
And I really like Tom Cruise.
It's like everyone is just noticing the elephant in the room.
Nothing happens in a vacuum.
Once you notice the big trends it's easy to see them wash over everything else in some way shape or form.
Individualism has been loud for years.
The only thing which has been stopping it from infiltrating major media, big business and government is that they have had the money to temporarily hold it back.
But there is not enough money in the world to stop it.
Mass is dead.
And they know it (they just don't want you to).
Social Networks are part of the history of individualized media.
Cable TV was the beginning of that tail.
YouTube is the other end.
And it's not just a media issue.
It's the same reason we'll never get rid of abortions and we will eventually have gay marriage no matter what laws are thrown up.
Because individuals rule.
Morals fluctuate. But the overarching trends effect everything.
MI:III made 48 million bucks and folks are declaring it a flop.
But actually that's completely wrong.
It's actually a huge success.
Because everything in the future (now!) will be smaller.
There is no reason to see MI:III now. And I'm a fan.
But I can check out the video.
See it on cable.
Watch it online.
Whenever I want.
I decide. (that smells a little like individualism).
The only way the movie industry will ever get the big numbers fast they are used to is to add some sense of scarcity to mass offerings. But that's long term thinking…
There is a lawsuit going on between Cheap Trick/Allman Brothers and Sony BMG which is going to have huge long term effects on the music industry.
Like Coolfer noted: it will cause the labels to realize that they can't make as much money off of digital music as they can on cds.
It's the nail in the coffin of huge labels.
They will be forced to get smaller. Something they have been fighting for years.
Now it may seem like I'm talking about a lot a different things but I'm not.
I've been talking about nothing but the big over riding trend that is effecting everything in our age.
The powershift to individuals.
It's the difference between old media and new media.
1986 and 2006.
Once you get that you know everything.
(Even the sexiness of Sandra Bernhard.)Explore posts in the same categories: big business, change, communities, conservatives, coolfer, DEAD, downloading, flickr, Hollywood, Howard Stern, marketing, money, movies, music, MySpace, new media, sandra bernhard, sexy, smart, tom cruise, Web 2.0, YouTube