Traction Class (Or how to end up on the cover of Time, forget who made you and then be looked at as a corporate sell out )

O.K. Class!

Today we’re going to talk about traction.

Everybody wants it.

But some folks seem to have problems getting it.

You in the back! Pay attention…

One of the main lies about traction is that your product has to be better.

That’s not true.

Need proof?

Microsoft vs Apple.

VCS vs Betamax

P. Diddy vs ?uestlove

No, getting traction is all about execution kids.

But you gotta bring your A game to play.

Now remember, your goal is not to please everybody.

Fuck that.

Your number one goal is to only please your core users.

You treat those core users to your site, those who make comments, those who send suggestions, those who drop you an email to say you suck, like they are freaking gods.

They can make you.

Or break you.

Which makes them pretty omnipotent.

Number two is to Upgrade Constantly.

Everybody is reverse engineering everybody else’s shit.

Expect it.

If they are not, then your product sucks and you should be reverse-engineering your competitors shit.

That’s why you gotta keep upgrading. Listen to what your fans want to make the experience better.

Then every so often surprise them with something cool.

Cool is very viral. And the chicks dig it.

Which brings us to number three:

Help your fans get laid.

Give them the tools to introduce others to your stuff.

You know. Email. T-Shirts. Discounts for friends. Anything to make it easy to pass the word on about the great experience they had.

Got it?

Cool.

Just remember those things and you’ll have all the traction you need.

Then you’ll end up on the cover of Time, forget who made you and then be looked at as a corporate sell out.

But we’ll work on that later.

Class dismissed!

Explore posts in the same categories: advertising, Army Of One, authenticity, branding, comments, communities, content, cool, cursing, fans, important, traction

9 Comments on “Traction Class (Or how to end up on the cover of Time, forget who made you and then be looked at as a corporate sell out )”

  1. David Krug Says:

    Shit this was an all time most favorite post for me dude. It hit on all kinds of thing rattling around in my brain. Especially about my new web 2.0 startups. Even Squidoo and Edgeio was mentioned I have a draft that is daftly similar that says Mike Arrington shouldn’t have started Tech Crunch, or he should have done something in the business modeling of TechCrunch cuz in the end TC will be more valuable than Edgeio. And no doubt Seth Godin’s own blog will probably be more valuable than Squidoo. Anyhow. Great post as usual. Even Greater Post than Normal.

  2. chartreuse Says:

    glad you dug it. And great points about how Tech Cruch and Seth’s blog are more valuable than their businesses. That could have something to do with content

  3. Allen Thompson Says:

    I’ve been reading this blog for the past few weeks.
    You are either a madman or a genius. I love it.
    Help your fans get laid made me spit out my coffee!
    Rock on!


  4. I am a fan of your blog and I have not seen any action. The few girls I showed it to just want to meeet you! Can I get your blog in an API and maybe than I will get laid!

    Maybe it’s just the picture on my blog🙂

  5. Diane Ensey Says:

    Omigod – Char you have just written the thinnest business book in history. Everything you need to know to succeed. Unfortunately it is like losing weight – eat less, exercise more. Everyone knows that is the only way to do it, but it’s just so hard!

  6. chartreuse Says:

    thanx diane…you’re right:

    that’s the thing about today— everybody knows everything. really.

    it’s all execution.

  7. Diane Ensey Says:

    Or perspiration🙂


  8. […] Chartreuse tell them please. . . . getting traction is all about execution kids. . . . you gotta bring your A game to play. Now remember, your goal is not to please everybody. . . . Your number one goal is to only please your core users. […]


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