The Angelina Jolie Guide To Running The Modern News Organization (Or Everything That’s Wrong With World News Tonight)
Broadcast television (btv) has a history of being long and wide.
The problem is, everyone only wants short and deep.
Because broadcast tv is used to serving a lot of people who like a variety of things, they have developed a system which works for that. They skim of surface of everything that they can in the hopes that you will eventually find something that you like.
Take for example Angelina Jolie.
Now most folks don't really care too much about Angelina.
Her story is just a sideshow.
But not to me.
I'm an Angelina fan.
I want to know details.
I was so frustrated by the long and wide coverage by the media that I started a blog dedicated to nothing but news about Angelina.
I spend a half hour each day posting all the stories I like about Jolie, Brad and Maddox. Thousands visit the site everyday because they are like me: They want deep.
Look at the successful shows on TV.
Lost, 24, American Idol.
Notice anything about those those shows?
They are all deep.
You can watch the show on bTV but to really get the show, if you are a true fan, there are various ways to be involved (go deep) either online, on your mobile or whatever. The story is everywhere.
True fans love that stuff.
True fans want to be immersed.
They want the option of going deep.
It's the same with news.
I'm disgusted with regular news coverage of the after effects of Hurricane Katrina and what's going on in New Orleans. I have to visit several sites a day just to get the deep coverage I want of the story.
Now if a news organization really wanted to grab me, they would provide deep coverage of the stories I care about.
Unfortunately that's impossible for broadcast tv.
Nobody is doing it but it can be done online.
Keep the wide and long coverage but give us a short and deep option. I'm into New Orleans so give me the option of seeing everything you got on the subject.
Oh, and it needs to be unfiltered.
You interviewed the mayor. I don't want the clip you thought was important. That's for the long and wide folks.
Let me see the tape from "Hello Mr. Mayor" to "cut".
Give me the chance to see everything you have.
I'll decide what's important.
That's the future of news.
News organizations of the future (now!) should gather the information, and then let us see as little or as much as we want.
Even if it's just pictures of Angelina Jolie.Explore posts in the same categories: angelina jolie, Army Of One, authenticity, big business, blogs, change, CNN, content, cool, DEAD, fans, flickr, gossip, Hollywood, information, internet, internet media networks, mobile, money, music, new media, New Orleans, news, niches, old media, personal, sexy, technology, trends