The Importance of Design And The Unimportance Of Blogs ( Or The 9rules Donut Obsession)
Hopefully, the first thing you notice on your first visit to this blog is that it doesn't have a real domain name.
Then, that the design is obviously a template.
By then you'll notice the title of the blog is interesting but really doesn't tell you much.
Then after reading the post, you'll love it and want to read something else I've written.
That's the design, folks.
I hope to exceed expectations by first lowering them.
But this blog post isn't about me.
It's about 9rules.
Paul Scrivens and his posse follow a completely different strategy.
9rules (hopefully) brings you the best. They (supposedly) weed through the swine and bring you the pearls.
The 9rules experience, though, means expectations are high.
But it also means that the payoff for the owners can be great.
I've mentioned it before, but one of the most interesting business fights to watch is the one between Dunkin Donuts and Starbucks.
What really makes it interesting is that Starbucks is not really fighting back.
Because they know something the Dunkin Donut executives don't.
Nobody goes to Starbucks to buy coffee.
People are buying the experience.
What the 9rules team has done is created a successful brand which stands for quality.
Now all they have to realize is that they are not selling coffee.9rules, blog networks, blogs, chartreuse (beta), coffee, design, dunkin donuts, internet media networks, Paul Scrivens, salvation, Starbucks