Is It Too Late To Dumb Down The Good Guys? (Why We Might Lose The Net Neutrality Fight)
Why are the good guys so dumb?
Why in the world do we smart people feel we prove our smartness by being boring?
Case in point: Net Neutrality
Now I haven't said much about 'net neutrality' except this but the issue is very important.
Of course all we smart internet folks have framed the issue all wrong.
Want to know how to frame the issue? Look at this site.
The site is the telecoms answer to all our talk about 'Net Neutrality'.
Compare it to ours.
Now if you are Mr. Average Joe which site is easier to understand?
We have a freaking cable line as the first thing you see on the page! WTF?!?
While the bad guys have a bunch of people on the front page.
If you are a normal person who doesn't own a blog and only use the net to email your mom and look at porn what site looks like it's speaking for you?
And who came up with the phrase 'net neutrality'?
What the fuck does it mean?
Why didn't all us smart folks come up with something simple and grassroots like, say, hands off!
You know why? Because most of us live in a bubble.
We try to talk to everyone else like we talk to each other.
Dude, that ain't gonna work.
The only way you can influence the hearts and minds of people is to explain your side in a way the people you are trying to influence will understand.
In a world where people are bombarded with advertisments and issues it might help to make your shit simple.
If we lose this it will be because we were too smart for our own fucking good.
Here's a tip for next time there's a big issue you need folks to rally behind.
It's always about families.Explore posts in the same categories: advertising, Army Of One, big business, internet, net neutrality, smart, traction