Understanding Today’s Consumer (Or How To Guarantee You Don’t Get That Marketing Job)
Welcome to Chartreuse(beta) Shoes. Thanks for applying for the marketing position.
I see you have 10 years of marketing experience. That's too bad.
Because that means you probably have no idea how to sell to people today. Experience is the worse teacher.
No, it's not the same.
Let me ask you something. Do you know what made MySpace popular?
No. It was the people already on MySpace.
You misunderstand. This is not about user-generated content.
You really don't get it.
I'll tell you.
It's about creating ways for the people who love our shoes to be able to tell others about them. If that means ads then they have to be viral. If it means blogs then they have to be viral. If that means user generated content then it has to be viral.
Our best salespeople are those who actually wear our shoes.
Maybe you should apply for the delivery position instead.
Explore posts in the same categories: advertisers, advertising, advertising agencies, authenticity, consumers