[best of weekend] How To Make Your Blog Network STAND OUT in the crowd
Everyday some kid is upstairs in his room writing a hit record. But you never hear it.
There are suddenly lot of blog networks popping up. Folks working in their rooms making potentially hit sites.
But how many can you actually name?
The art of getting heard/read/seen above the din of your Rice Crispies is tough.
But let me show you how to do it. Step by step.
1. Content: This simple little word is the most important. You have to have something to say. You have to be able to tell it in an interesting way. And it has to be something someone wants to hear.
2. The Blog: Keep it simple. Don’t crowd it with ads everywhere and stuff that is irrelevent. Your website is the only experience a potential convert has with you. Make it a good one. Give them reasons to come back. In fact, tell them to come back.
3.Empower your readers. Give them something to do. Put them to action. You want to create a religion. And you can’t do that without self-made traditions. Invent phrases. Don’t be so fucking pedestrian. Empower them with different ways to spread the gospel of your site. RSS. Podcasts. Video. Comments. Digg. Tags. And ask for sacrements.
4.Tour: First thing in the morning and whenever you are free go to every site which is of interest to you and post a comment. A good comment. Something relevent and smart and interesting enough to make someone say “I need to check out that person’s website.”
5.Never Sell Out: the easiest way to lose in this day and age is jumping at the money. Nobody respects that. You aren’t like them anymore. And people like people who are like them. Hang in there, your fans will eventually make you rich.
Don’t repeat the formula. Constantly evolve. Madonna taught us this, and Google reinforced the paradigm. If you’re not growing, you’re losing your audience. Why should they expect your site to always look the same and say the same things?
Got it?
[this post originally aired Jan.23rd 2006]
Explore posts in the same categories: advertisers, advertising, blog networks, content
June 3, 2006 at 11:00 am
Incredible. You should leave your paypal account at the bottom for contributions.
6. If you do all of the above, leave your PayPal account button at the bottom for contributions. People will pay!
Thanks for the link to Blogging Times. Cool, clean layout. How is it doing by the way.
June 3, 2006 at 12:29 pm
This is RIGHT on the money. Your blog is the best example of executing this right now. Who else do you think is tinkering with this particular formula for success??
June 3, 2006 at 3:09 pm
I have no idea how the BloggingTimes is doing. It’s new. Minic reads this site every so often so…
Quite a few people are using it (this formula). Or they are using something like it.
June 3, 2006 at 3:15 pm
I need to read your archives!
June 3, 2006 at 4:42 pm
This is one of those classics (Classics?! Four months old?!) that locked me in to The Chartreuse Experience.
And I’m still tinkering Diane…
June 3, 2006 at 7:35 pm
And Minic switched his Feature Post to the right sidebar. Looks great.
That dude is tuned in.
June 3, 2006 at 7:43 pm
How is The Blogging Times doing? It’s doing very good based on my expectations.
http://www.thebloggingtimes.com/content/index.php/how-is-the-blogging-times/
June 3, 2006 at 10:56 pm
ok – good man. let me know how i can help. cool layout and design.
June 5, 2006 at 11:32 am
This is insightful, now I just need you to take me to school.
Minic, The Blogging times if off the hizzle ma nizzle. Neat layout and easy on the eye, a little more schooling fo me I guess.
June 5, 2006 at 3:22 pm
[…] Chartreuse has written a nice post on how to get your blog network noticed. […]
July 18, 2006 at 7:01 pm
[…] It’s easy to get the people data. Just become obsessive. No, I don’t mean get clinical. Don’t be grabbing people off the street and pulling them in under interrogation lights. I mean get steeped in the culture, become a saturation learner. You can see it in trendspotters — Seth Godin, Tom Peters, Prince Campbell – that they live people. breathe what people think. People aren’t just information on paper to them. People are what trendspotters think about, talk about, even when you’re not around. […]
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