Can This Blog Be Saved? (How to monetize prohiphop.com)
Blogging can get pretty stressful.
The reason for his stress?
He can't seem to figure out how to monitize his site.
Let's help him out.
Regular readers know that I don't run ads on my site.
All the revenue this site has generated has come directly through consulting fees. It generates me a couple of grand a month and could be a lot higher if I really had the time.
Here's the reality.
You are not going to make money with your individual blog with just ads.
Your regular readers (the ones who come to your site everyday) are going to ignore them.
But there are other ways to make money.
It's not hard to set something up that will bring in a decent income. Maybe not the legendary fuck you money, but enough to make blogging at least worthwhile.
ProHipHop is a site about "a hip hop trade blog focused on business news and analysis across industry categories with related cultural coverage."
But the audience is out there.
It's a big audience.
Especially as we move toward a DIY culture, sites like Clydes become more important as kids attempt to figure out how to make money with their music.
And one of the easiest ways to make money is to help others to.
If I was Clyde, here's what I would do.
What does the audience who reads a hip hop marketing blog need?
These folks are obviously people with a serious interest in hip hop music. They probably have music they are trying to promote.
Forget the blogads and all that crap. You need to approach individual advertisers. The folks your audience need.
I did it for my site and it turned into a fiasco.
But the advertisers that need you are not doing blogads (or any other thing like that).
There are tons of managers, p.r. people, publicist, artists, photographers and other hip hop industry wannabes looking for a place to tell others about what they have.
You need to touch those folks and have them advertise on your site.
You also need to set up some side businesses which your site can help you with.
Where is the directory for hip hop related industry?
Every real trade publication has a directory.
A legit one.
One you have to pay to be in and then pay to read.
I think there is a huge audience for people looking for folks who can help them with photography, publicity, p.r., radio promotion, retail promotion, distribution, the list goes on and on.
Those folks are not only you potential advertisers but also part of the directory you put together.
Because of the popularity of your blog you have the legitamacy to do that.
The key to advertising is to think like a reader.
Give me what I want.
O.k., that should get your brain thinking in the right direction.
Your blog is your proof.
It's your resume.
It's your guarantee that you know what you are talking about.
It makes you legit. And an expert.
It's a tool to help you make money.
O.K., I promised myself I would spend no more than an hour on this. I'm sure the readers here have even more ideas to help you.
Oh, And you owe me $125.00 🙂Explore posts in the same categories: Army Of One, authenticity, blog networks, blogs, money, new media, prohiphop