Living With Beyonce (Or The Problem with Most Blog Networks)
[ one of the cool things about having this space is that I get the chance to give other folks the stage once in a while. 9rules honcho Beyonce (or Tyme White to those who don't read this blog) agreed to write something specifically for you guys. I wasn't expecting anything too controversial, oops! It's a great read and really something for writers to think about before joining a blog network.]
Bet you weren't expecting an entry from Beyonce! Before I say one more thing…hello VampireFeet! One other thing, for those emailing me wondering why Char wasn't accepted in Round 4…he didn't submit his site, ok?
There is something I don't understand about "professional" bloggers and perhaps you can clue me in. Here's a real life example of what I mean.
Let's say you buy a house on a acre of land. You love your house, you take great care of it. One day the city informs you they need that land to build a mall and you have to move. You own the house but you don't own the land.
How would you feel?
Would you feel that's was a smart move?
Back to blogging.
There was a lot of discussion about the 9rules model being a failure. There was additional discussion on making money outside of ads. Keeping those discussions in mind, answer me this: why would a professional blogger write content they can't control?
I know what you're going to say, they own the content because they can take it with them!
They don't own the land (the domain). Traffic is what professional bloggers want, correct? Isn't traffic directly linked to the domain?
There are professional bloggers who write all over the place. Essentially they have houses all over the place and they don't own any land.
If they are good enough, eventually an advertiser will be interested in placing ads on their blog.
First question the advertiser asks: how much traffic does this writer (blog) receive? Well, that number would be higher if the blogger hadn't spread the traffic around, wouldn't it? But they aren't going to get it all anyway because of the middle man (network).
Double screwed, lovely.
I know, these bloggers think they can't get the traffic themselves. It's a great way to make money, gain exposure. How is putting content on domains you don't own smarter than buying a house and you don't own the land? Is it like renting? A renter doesn't call themselves a home owner, do they?
Back to 9rules, our members own the house and the land. 9rules doesn't have to pay for the overhead for you to visit their homes, like the other networks do. Business 101: less expenses mean more opportunity to do things. Since some ideas are out there on how to monetize outside of advertising, does it make more sense?
Own the house. Definitely own the land and monetize it.
[You can read Tyme White regularly on her blog, NotTooGeeky]Explore posts in the same categories: 9rules, advertisers, advertising, Army Of One, beyonce, blog networks, blogging, chartreuse (beta), communities, Guest Post, money, new media, smart, Tyme White, Weblog, work, writers