The Importance Of Jimmy (Or The Economics Of Everything)
The economics of everything is changing.
Small companies can play with the big boys on almost every level.
The golf tee time reservation site GolfNow is creating cheap viral commercials for their company. Now there are (IMO) a lot of things wrong wih this attempt but they are doing more right than wrong with efforts like this. They are definately on the right track.
Putting it on YouTube instead of just on their site is brilliant.
Now all they have to do is find ways to get this out to their true believers and see if they pass it along…
But the truth is that this is not about Golf.
Everybody can now play.
Robert Bruce is a genius.
He is making poetry cool and relevent.
The not perfect but way cool Invisible Children are using the same tools used by big companies to do good.
They not only get it.
They are doing it.
This is an age where you can fight back.
And see to it that everyone hears you.
This is the greatest time to be hanging out on this planet.
The opportunities are here for you to do something great.
Make a difference.
And create some magic.
It's not money but imagination that matters.
That trumps everything.
So stop being so fucking pedestrian.
O.K.?communities, Economics, GolfNow, Invisible Children, Robert Bruce, Tim Stay, viral marketing, YouTube
This entry was posted on June 16, 2006 at 6:15 am and is filed under communities, Economics, GolfNow, Invisible Children, Robert Bruce, Tim Stay, viral marketing, YouTube. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.