The New Media Back Up Plan (Or The Importance Of The New York Times Or The Unimportance of Digg)
An interesting discussion developed on Fred’s blog a few days ago about new media.
As we move into a niche culture certain things happen.Things get more efficient. It becomes easier to target people.
But something else happens.
The generalist becomes more and more important.
The advantage sites like The New York Times and CNN have in the new media paradigm is that they attempt to tell me what’s important from everywhere.
I don’t have time to visit every topic I want in detail.
But sometimes so is the surface.
People think that sites like Digg are disruptive.
They are not.
They are noise.
They are majority rule.
And the majority is almost always wrong.
The majority don’t like gays. Supported slavery for years. Would like everyone to speak English. And has made McDonalds the biggest restaurant in the world.
The truth is that as power moves to the smaller it makes perspective and context that much more important.
It makes the editor much more important.
You see nothing about political corruption which effects thousands of lives.
You do see the best smoking ad ever.
Note to self:If Digg’s the new media future, we need a backup plan.Explore posts in the same categories: A VC, Anderson Cooper, bloggers, blogging, CNN, Digg, Fred Wilson, McDonalds, new media, nyt, old media, wars