The Race To The Bottom ( Or Oprah, Lesbians, Jason Calacanis And The Future Of Blogs)
PayPerPost is introducing product placement to the blogsophere.
Here’s the deal.
In case you haven’t noticed the first phase of blogging has ended.
Now comes the race to the bottom.
A look at successful blogs will show you what the mainstream public is into.
Gossip, sex, gadgets and partisan politics.
That’s why I find it hilarious that bloggers are up in arms about payperpost. I’m surprised it took this long.
Because nothing gets monetized until it reaches a low point.
Book clubs is not what made Oprah rich.
Shows about dating lesbians is what made Oprah rich.
When she took that same audience and started treating them smart is what made her an icon. But she had to start at the bottom.
You won’t find any innovation on the McNeal/Lear Report. But you will on Fox.
If blogging and this new media stuff is to be relevent to the masses it has no choice but to wallow in the dirt.
I’m a bottom feeder. I use curse words and pictures to entice you into reading my sometimes wrong opinions about this new media shit.
But all the successful media are bottom feeders.
Nick Denton’s empire is based on it.
So are the successful television and radio networks.
Blogs are not really that important, yet.
The numbers are staggeringly low.
They may look good to those of you who think you are changing media. But the reality is, no one is reading you, or me.
So now what’s happening to blogging is the same thing that has happened to all successful media before it.
Tits, ass, celebrity, music and sex.
A fast race to the bottom.
I suggest you find your boots.
Explore posts in the same categories: ass, blog herald, blog networks, Celebrities, Digg, Howard Lindzon, Jason Calacanis, lesbians, Metroblogging, music, Nick Denton, Oprah, PayPerPost, sex, Sexual/Sensual, techcrunch, The Blogging Times, tits