An Open Letter To Vaspers The Grate (or Look Ma! No Pictures! No Links!)
No one loves you more than me.
The fact you disagree with my breathing lately doesn’t bother me. It’s the price I pay for almost always being right.
Let me eexxppaanndd on your problem with my last post.
Grab your notebook and take notes: I’m gonna be mega serious and give you what you paid for.
Successful Examples Of Treating The Trivial As If It Was Important:
True Hollywood Stories
This Old House
the list goes on and on….
Treating the trivial with the same respect you treat things that are really important is just another way of focusing on niches.
Everything is trivial to most people.
We are living in an age where fewer and fewer folks watch the news. Fewer and fewer can find Afghanistan on a map and EBay (the king of personal trivia) has a market cap greater than GM.
So if you are going to build a website on say…sofas. You better treat sofas like it’s the most important thing in the world instead of just a place for drunk friends to crash if you want people to give a fuck about it.
Examples Of Treating The Important Like It’s Trivial
The Daily Show
The Chappelle Show (really)
and the list goes on…
The opposite goes for the real important stuff. If you want people to care your important stuff, you better make it entertaining. And you better trivialize it.
Because we all know what the important things are and though we may want to turn on CNN to learn about the latest Bin Laden video clip, we are not a culture who has the stomach to be preached to everyday. So if you want me to care turn your preaching into jokes and turn your sanctimonious thoughts into funny kinda offensive skits.
Then I’ll care.
Hope you took notes.
Cuz life’s the quiz.
See you in the comments.
-chartreuseExplore posts in the same categories: Bill Mahr, Bin Laden, CNN, court tv, Dave Chappelle, Ebay, entertainment tonight, Flipmode, GM, The Daily Show, This Old House, trivial, True Hollywood Story, vaspers