The Copy And Paste Guide To A Job With Mark Cuban (Or Understanding The New New Movie Business)
[So Mark Cuban is offering a job to the person who can figure out how to get people into the movie theater without massive amounts of marketing. As a public service I decided to print the answer here. Please feel free to tweak this idea and send it to Mark. After you get the job all I ask is that you send me some Mavericks playoff tickets for next year. Good seats, though!]
Dear Mr. Cuban,
I saw your post today “The Movie Business Challenge” asking:
“How do you get people out of the house to see your movie without spending a fortune. How can you convince 5 million people to give up their weekend and go to a theater to see a specific movie without spending 60mm dollars.”
The answer is simple.
The idea that you have to release a movie nationally is antiquated.
Movies should be released to certain targeted areas and spread by word of mouth. This lowers initial costs and allows your movie to build momentum.
And momentum is very important in the media business.
It’s why the future is smaller movies with longer cinema shelf lives.
Targeting in small geographical locations allows you to build relationships in cities, states, etc. with ‘trend setters’ or ‘momemtum builders” . It makes it easier to track where people actually care about your movie.
Like every other business, the selling of movies is a relationship business. And the most important relationship is the one between the film and the audience. Starting small with very intention to grow nationally is the best way to create and nurture that relationship.
When you are working in a small area it creates opportunities not available to a national promotion campaign. You can create relationships with the audience that can transcend that particular movie and expand to your production company and other interest.
I think you get where I’m coming from.
Of course the devil is in the details.
But we can discuss that privately.
-a chartreuse (b) readerExplore posts in the same categories: mark cuban, marketing, movies